Confession time: There’s one major platform on the internet I’m not using to its max potential. I’ve got Instagram down to a science, a healthy and effective strategy on Facebook… But there’s still one big one that eludes me and that platform is LINKEDIN. Like my profile is there, I have a really old picture, a few notes about me… But that’s it. It’s certainly not the lead magnet or connection-maker I know it could be. So like I always do when I want to learn and grow new skills and knowledge, I’m turning to an expert.