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I’ll never forget the day I went viral.
It was an average workday in March of 2018 when I woke up to over 100,000 likes and thousands of comments on a post I had written about being a curvy woman married to my husband who was then coined “Mr. Six-Pack”.
While I was sleeping, Yahoo News had written an article about how my post was inspiring curvy women all over the world and just like that, my small business changed forever.
Not only did this experience increase my audience, it also showed me how to master the art of shareability using relatable storytelling.
Since that day 6 years ago, I’ve experimented with crafting different types of captions, tried to crack the algorithm code, and stayed up to date with the trends all in an attempt to recreate the wave of viral success… And now it’s your turn.
My guest today is an expert on creating content that gets seen, stands out, and goes viral to attract the RIGHT followers that will skyrocket your business and your influence to new heights.
As the Chief of Growth at Mindvalley, Marisha Lakhiani has a proven track record in driving strategic vision and tactical execution. She has a unique expertise in combining the art, science, and technology of marketing to deliver cutting-edge solutions that have driven $120 MILLION in revenue for the brand!
Needless to say, she is truly a marketing champion and I can’t think of a better person to talk about nitty gritty social media strategy with!
If you’re ready to learn the key ingredients that make a social media post go VIRAL as well as how to shift your strategy on different platforms to boost virality, you’re in the right place.
It’s time to go beyond the hashtags and filters; it’s time to go viral!
1. Get Intentional with Your Content
Marisha emphasized the importance of being intentional with your content. She shared her own case study where she went from getting only 84 views to 40,000 views on a single video by applying her framework!
By thinking about what you’re creating and who you’re creating it for, you can increase your chances of going viral.
2. The Six Ingredients of Virality
Marisha broke down virality into six key ingredients:
- The Hook: The opening line of your content that grabs attention and makes people want to continue watching.
- The Protagonist: Having a central character or a hero in your content that people can connect with.
- Movement: Incorporating movement in your videos to keep the audience engaged.
- Edutainment: Providing value while also entertaining your audience.
- Dominant Emotion: Joining the conversation and addressing the current topics or emotions that people care about.
- Call to Action: Encouraging engagement by asking people to comment, share, or take a specific action.
There you have it: by incorporating these ingredients into your content, you can significantly increase its chances of going viral!
3. Know Your Audience and Offer
To go viral for the right reasons, it’s crucial to know your audience and align your content with your offer.
Understand who your ideal client is and what they care about, then create content that resonates with them and provides value related to your offer.
4. Engage and Connect with Your Audience
Building a community rather than just an audience is the key to long-term success!
To turn your audience into a community, Marisha suggests engaging with them on a personal level. Respond to comments, ask for their opinions, and create a dialogue. Make them feel seen and valued in their DMs, and you’ll be creating a community in no time.
5. Experiment and Stay Consistent
Going viral doesn’t happen overnight. It requires experimentation and consistency. Try different types of content, analyze the results, and adjust your strategy accordingly.
Commit to creating and posting consistently to build momentum and increase your chances of going viral.
6. Understand the Algorithm
Each social media platform has its own algorithm, and understanding how it works can help you optimize your content for maximum reach. Experiment with different posting times to match your audience’s activity, and with different types of content.
For Instagram, focus on driving engagement through likes, comments, shares, and saves. No matter what platform you’re building a community on, it’s important to respond to comments to fuel engagement.
7. Platforms to Focus On
Marisha recommended focusing on Instagram, TikTok, and LinkedIn. Instagram provides more value and has a larger user base, whereas TikTok offers a higher chance of going viral due to its algorithm.
LinkedIn, on the other hand, has fewer creators, making it easier to grow quickly and reach a professional audience. Check out my recent podcast episode in which I share why LinkedIn is a platform to watch in 2024!
In conclusion, going viral on social media is possible for anyone who is intentional, understands their audience, and creates valuable and engaging content.