Here Are My Top 5 Marketing Predictions for 2024

Jenna Kutcher 

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January 3, 2024


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Ever find yourself wondering what the future holds for the ever-evolving world of marketing? I sure do.

Sometimes I wish I had a backstage pass to what other brands are cooking up for the year to ensure I’m on the cutting edge when it comes to marketing my own products and courses!

Though I may not have a crystal ball, I HAVE been paying attention to the marketing trends being implemented by big and small brands alike over the past few months. And if we look closely, we just might see the innovations that will be leading the charge this coming year!

In today’s episode, I’m breaking down 5 marketing trends I’m anticipating for 2024, so you can get ahead of the curve and experiment with using them for your own business.

Plus, I’ll share how they are shaping how my team and I are strategizing for our launches and content creation this year.

Let’s get ready to conquer the marketing landscape of 2024… together!

Trend #1: A Bigger Focus on Personality

In the past year, AI has transformed the way we do business. While AI is incredible and has immense power, there is still a feeling of disconnection in the content we consume.

That’s why showcasing your personality is more important than ever before! People want to trust that what they’re hearing is coming directly from you.

So, in 2024, make sure to let your personality shine through in everything you create. Authenticity is key!

Trend #2: Rise in Long-Form Content Consumption

With the shifts in the economy, more entrepreneurs will be relying on long-form content to learn skills and strategies. Podcasting, blogging, and YouTube will be the main platforms for this type of content.

As a content creator, it’s important to go back to your roots and think about what resonates with your audience. What are the questions they’re asking? What topics excite you?

By focusing on long-form content, you can provide comprehensive answers and build a library of valuable resources for your audience.

Trend #3: More Chat Automation and Funnels

Reducing friction for consumers and guiding them to their answers faster will be a major focus in 2024. Chat automation and funnels will play a crucial role in achieving this. By using automated DM conversations, you can capture email addresses, reach people on multiple platforms, and provide a more personalized experience.

The conversion rates for automated DM conversations are impressive, with a 95% email capture rate and a 100% open rate for free value offers. This strategy will streamline your marketing efforts and drive tangible results!

DM me “CHAT” on Instagram to see how this works for yourself!

Trend #4: Focus on Time Freedom Instead of Money

In the past year, there has been a lot of emphasis on making money quickly. However, in 2024, I hope to see a shift towards valuing time freedom over money.

As entrepreneurs, we should strive for a lifestyle that prioritizes peace, ease, and joy. By focusing on time freedom, we can live more fulfilling lives and create a sustainable work-life balance.

Let’s move away from hustle culture and embrace a more holistic approach to entrepreneurship, shall we?!

One of my favorite ways to do this is to use Pinterest to increase the longevity for the content I’m already creating. Take my FREE Pinterest Class at teachmetopin.com!

Trend #5: The Rise of LinkedIn

LinkedIn is a platform that has been overlooked by many entrepreneurs. However, in 2024, it will take center stage.

With over 930 million members and growing, LinkedIn offers incredible opportunities for making valuable connections and spreading the word about your business. It is an underutilized platform with a higher chance of going viral and standing out.

By investing time and energy into LinkedIn, you can tap into a whole new audience and grow your personal brand.

Connect with me on LinkedIn HERE!

I hope this episode has sparked your creativity and ignited your passion for staying ahead in the marketing game. Let’s make 2024 the year of authenticity, long-form content, chat automation, time freedom, and LinkedIn domination.

Together, we can push the boundaries of what’s possible and achieve our biggest goals!

Thank you to our Goal Digger Sponsors

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Before you get any further... Hi! I'm Jenna Kutcher!

A small town Minnesota photographer, podcaster, educator and puppy rescuer, my happiest days are spent behind my computer screen sharing my secrets with the world. I'm glad you're here.

I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life). 

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