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The results are in: Pinterest is one of the BEST places to market your business.
If the reason why you haven’t given it a chance is because you’re not sure it will work for YOU, click play on this episode and snag a seat for my FREE class!
I originally had this conversation with Lori Harder on her podcast, Earn Your Happy, earlier this year and I couldn’t wait to share it with you. I have seen this powerful search engine work for business owners in all different industries and I know it can work for you too.
In this interview, not only will I explain the potential of Pinterest, I’ll also share how I use it to build my email list, whether or not I think blogs are still relevant in 2024, and how to use Pinterest to increase the shelf life of the content you create.
Sign up for my FREE class for a clear, actionable plan to get started, and let’s dive into my conversation with Lori Harder about how to drive traffic, generate leads, and boost sales in your business!
Why I Love Pinterest
Pinterest is often underestimated as a powerful marketing platform, and in my conversation with Lori I was determined to “sell” her on it! Here are the main reasons why I love Pinterest.
- Pinterest as a Search Engine: Pinterest is not just a social media platform but a search engine. When users come to Pinterest, they are actively searching for content, much like they do on Google. This distinction is crucial because it means that Pinterest users are in a mindset to discover and engage with content, making it an invaluable platform for businesses to reach potential customers.
- Longevity of Content: Unlike platforms like Instagram, where content has a short lifespan, a single pin on Pinterest can last up to three months. This extended shelf life allows businesses to continue driving traffic and engagement long after the initial post.
- Targeted Audience: The demographic on Pinterest is highly desirable for businesses. The average household earner on Pinterest makes over six figures, and the platform attracts a wide-ranging demographic, including women in the 28 to 36 age range. This demographic aligns perfectly with the target audiences of many businesses, making Pinterest an ideal platform to reach potential customers.
- Conversion Opportunities: Pinterest offers unique conversion opportunities for businesses. Whether I’m driving traffic to a website, growing an email list, or promoting products and services, Pinterest provides a platform where users are actively seeking information and are more likely to convert into customers.
- Collaborative and Group Boards: The collaborative and group board feature on Pinterest allows for community engagement and exposure to a wider audience. By participating in group boards related to their niche, businesses can expand their reach and connect with like-minded individuals.
- Time Efficiency: I emphasize the time efficiency of using Pinterest as a marketing platform. With just one hour a week dedicated to strategic Pinterest marketing, businesses can see a significant increase in website traffic and engagement. This time investment can yield long-term results and free up time for other business activities.
Ready to snag my one-hour-per-week Pinterest strategy? Save a seat for my FREE workshop!
So, Can It Work For YOUR Business?
The short answer is YES. Because it is a search engine with a very diverse user base, it’s an ideal platform to reach ANY audience.
Pinterest is a powerful platform for product-based businesses, service-based businesses, and digital businesses. There’s potential for success regardless of the niche, as long as your content is optimized with keywords and provides value to users!
Whether you’re selling handmade jewelry, offering virtual services, or sharing expert advice, Pinterest is a game-changing platform, no matter what your business goals are.
Setting Boundaries for Success
In addition to discussing Pinterest marketing strategies, I also emphasized the importance of setting boundaries in both personal and professional life.
By prioritizing what truly matters and learning to say no to distractions, you can create a more fulfilling and balanced lifestyle. Setting boundaries allows you to focus on what aligns with your goals and values, leading to greater productivity and well-being!
Sometimes, setting boundaries looks like optimizing and automating as much as you possibly can in your business. I love investing time in creating systems and processes, which frees up valuable time to focus on high-impact activities and strategic decision-making.
I can’t wait for you to have your content work for you with my easy-to-implement Pinterest strategy that gets your work seen.
Sign up for my FREE class, 3 Ways to 20X Your Traffic with Pinterest, here!
And be sure to connect with my friend Lori Harder on Instagram and listen to her podcast, Earn Your Happy, to keep moving the needle in your business.
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