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Is there anything worse than sharing a new offer in your business and hearing crickets?! I get it… it can be really disheartening when people don’t jump to click your ‘buy now’ button. YOU know your business will change lives… So why don’t they?!
You need to learn how to turn my presentations into profit machines… and my guest today is GREAT at helping you sell with confidence. Click here to learn how!
Colin Boyd is an international speaker, trainer, and coach. He’s been running his Speaking business since 2017 and my favorite thing about him is that he is OBSESSED with helping Coaches and Entrepreneurs sell from stages in a non-pushy or sleazy way–whether it’s on social media, in live webinars, at a networking event, or anywhere else you talk about your business.
He keynotes at conferences around the world on topics such as persuasive communication and selling ideas, and he is no stranger to the Goal Digger Podcast! Last year, he taught us his conversion story formula and you guys loved it SO much that I just knew we had to bring him back on.
Colin’s zone of genius is helping people turn every presentation into a money-making machine – whether you’re posting on social media, speaking at an event, hosting a webinar, or going Live on Instagram.
Learn more about his upcoming FREE class all about how to sell from a stage here!
In the meantime, let’s dive into Colin’s best tips for selling without sales-y or slimy tactics… The same advice he gives to some of the biggest names in the world to design presentations that convert clients!
Understanding the Concept of a Stage
Before we get into the nitty gritty, I asked Colin to explain exactly what he means when he says ‘selling from stage’.
Colin defines a stage as any space where your audience can engage with you visually and audibly. This includes virtual stages like webinars and virtual events, as well as in-person stages such as keynotes at conferences or workshops.
According to Colin, the key is to create an engaging experience where your audience can visually experience and verbally engage with you!
The Power of a High-Converting Presentation
Colin emphasizes the importance of creating ONE high-converting presentation that can scale your online course or business to new heights. That’s right, Goal Digger… you only need one presentation!
The most important thing about your presentation is that the focus should be on moving the audience to a greater level of commitment not only to the offer, but to themselves.
Your audience needs to be committed to making a change in their life (i.e. your offer) to experience the transformation you provide… and that’s why it’s crucial to hone in on this point in your presentation. Colin stressed that without conveying the value of your offer, you’re leaving money on the table every time you present.
Shifting from Information-Based to Decision-Based Content
According to Colin, information-based content focuses on providing practical steps and how-to instructions, which can overwhelm the audience and lead to a lack of commitment.
On the other hand, decision-based content is designed to move the audience to a greater level of commitment to the offer and themselves, encouraging a mindset shift and transformation… and THAT is why it’s important to focus on decision-based content in your presentations.
When creating your presentation, structure it in a way that aligns with the audience’s journey towards making a decision to invest in the offer. Instead of overwhelming the audience with too many steps and practical actions, focus on creating content that helps the audience see the value of the offer and the transformation it can bring to their lives.
By asking better questions and making powerful statements about ourselves, we can shift our mindset and approach to selling. This shift in mindset, combined with practice and repetition, can help us as business owners become more confident in delivering presentations that lead to conversions and impactful results!
The Psychology of Selling
I love the part of the interview when Colin dives into the mindset and confidence required for successful selling. He explains that we need to be conscious of the questions and thoughts that arise before a presentation, so that we can address them head-on!
When it comes to building confidence, Colin shared a few personal stories about how he overcame self-doubt in order to shift his mindset from selling to storytelling. By practicing presentations multiple times and refining the approach, Colin improved his skills and became more effective in conveying his message and making sales.
Speaking of storytelling… Colin is the king of this! His best sales strategy includes incorporating compelling stories into presentations that engage the audience, build rapport, and convey the value of the offer in a more relatable and impactful way.
Transform Your Presentation
If you’re ready to convert a flood of clients from webinars and live stages (even if you’ve tried and failed in the past), register NOW For Colin’s upcoming masterclass, 5 Secrets to Selling on Webinars and Live Stages!
In this class, you’ll learn:
- The secret to choosing the ‘right signature story’ so that your audience rushes to join before you even make your offer!!!
- Why ‘selling at the end’ of your presentation is the worst way to convert new clients…and the surprising (and simple) thing you need to do instead
- Why you must start using “decision based content” instead of “how to content”… and some easy ways to do this fast.
- How to go from a fear that ‘no one wants your programs’ to feeling confident in under 7 seconds using the ‘Confident Focus Technique’ – it’s crazy how fast it works
- You’ll leave feeling clear, confident and ready to deliver virtual and live presentations that don’t just get claps, but lead to a flood of clients every time!
Click here to save your seat for the free class, and be sure to connect with Colin on Instagram and his website, too!
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