This ONE Strategy Earned Me An Extra 1 Million Dollars Last Year

Jenna Kutcher 

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January 29, 2024


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Imagine this: you’re spending time with your family on the weekend, and a Reel you made days ago causes a potential customer to DM you on Instagram. While you’re cozied up on the couch, a chatbot is engaging with them, getting their email address, and serving them with exactly what they need… without you having to lift a finger.

That’s the power of automated chat funnels, which earned me an extra 1 MILLION dollars last year. DM me @jennakutcher the word “CHAT” to see it in action!

Natasha Willis is the visionary founder of School of Bots, a platform dedicated to empowering business owners with the knowledge and skills to harness the power of chatbot technology.

This time last year, she came on the show to discuss how she’d be helping me with my newest marketing strategy: automated DMs.

One year later, Natasha is here to share her invaluable insights into what’s new, what’s working, where the future of chatbot automation is headed, and more!

Whether you’re a seasoned marketer looking to stay ahead of the curve or a business owner considering the integration of chatbot technology, this episode is packed with actionable advice on how YOU can find success using chatbot automation.

What A Chat Funnel Is

So, what exactly is a chat funnel? In simple terms, it’s like turning your landing page and email sequence into a fun, fully automated conversation inside of Instagram DM.

It’s about creating a conversational format to deliver what your audience is looking for, whether it’s a free resource, a webinar registration, or even a product purchase.

The Results

The results we have seen from chat funnels are mind-blowing. In just this year alone, we have collected over 52,000 new emails for my business from chat funnels. And the best part is that we have been able to convert those leads into sales at a much higher rate than traditional landing pages!

Chat funnels have generated $1.4 million in revenue for my business.

Now you see why Natasha and I are shouting about it from the rooftops, right?!

One of the most successful campaigns we ran was for the launch of my Pinterest lab product. We used chat funnels to promote a webinar registration, and the results were incredible. We had 85% of people who commented on our posts give us their email in the DMs.

This conversion rate is significantly higher than what you would typically see with a landing page!

But chat funnels are not just about collecting emails. They also allow you to have meaningful conversations with your audience at scale. You can send reminders, provide additional resources, and even answer frequently asked questions.

It’s a GREAT way to connect with your audience in a more intimate and personalized way.

How To Get Started

Now, you might be wondering how to get started with chat automation. The first thing you need is the right software. I highly recommend ManyChat, which is an affordable and user-friendly platform.

Sign up for a 30-day free trial of ManyChat HERE and use the code “Jenna” to test it out risk-free!

Once you have the software, the next step is to create a simple chat funnel. Start with a valuable lead magnet, such as a PDF download, that ties to a larger business result for you.

This could be a free resource, a discount code, or even a podcast episode. The goal is to provide something of value to your audience and collect their email in the process.

Don’t be discouraged if you don’t see immediate results. It takes time to train your audience to engage with you in this new way. Experiment with different calls to action and content strategies to see what resonates with your audience. And remember, the key is to treat your audience like friends and have genuine conversations with them.

Trends To Look Out For

Looking ahead, there are a few trends to watch in the world of chat automation. AI is becoming increasingly important, but it’s crucial to strike the right balance between automation and personalization.

While AI can assist with tasks like email verification and redirecting inquiries, it’s important to maintain a conversational and human touch in your chat funnels.

Another trend to watch is the rise of AI assistants within chat platforms. Platforms like Meta are investing heavily in AI assistants that can interact with users in a more personalized and engaging way. While this technology is still evolving, it holds great potential for enhancing the chat automation experience.

Connect With Natasha

As you can see, chat automation has completely transformed the way I do business. It has allowed me to eliminate friction, connect with my audience on a deeper level, and drive significant revenue.

If you’re looking to bring joy back into content creation and see real results from your marketing efforts, I highly recommend exploring the world of chat automation.

To learn more about chat automation and how it can benefit your business, I encourage you to visit School of Bots’ website at schoolofbots.co. You can also reach out to Natasha directly on Instagram at @natashatwillis for any questions or feedback on the episode!

And don’t forget to DM me the word “CHAT” on Instagram @jennakutcher to see how this technology works for yourself!

I can’t wait to hear about your own chat automation journey and the incredible results you achieve.

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Before you get any further... Hi! I'm Jenna Kutcher!

A small town Minnesota photographer, podcaster, educator and puppy rescuer, my happiest days are spent behind my computer screen sharing my secrets with the world. I'm glad you're here.

I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life). 

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