The BEST Non-Toxic Deodorant that Actually Works

Jenna Kutcher 

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November 16, 2023



In a world that’s becoming increasingly conscious of what we put in and on our bodies, making the switch to an all natural, non-toxic deodorant is a step toward a healthier, cleaner lifestyle. This was a personal mindset shift that I walked through over the last 5 years. During my own health, miscarriage, and pregnancy journeys was when I made intentional steps to transform and detox my home, my food, my skincare, and even my body care. It was daunting, but I wasn’t aiming for perfection. I just wanted products that worked while also caring for my body. And that includes my deodorant. The more I learn about our body systems and how our skin absorbs everything it comes into contact with, the more I wanted to understand how the products we use impact just about everything when it comes to our health. 

While the health and beauty world is absolutely making progress towards better products, it’s no secret that not all natural deodorants are created equal. 90% of deodorants contain toxins – even though they’ve put “natural” on the label. More often than not, that’s just a way for the big brands to say they’ve taken out the aluminum, only they won’t tell you their deodorant is still chock full of harsh chemicals. Companies can hide up to 3000 different chemicals under the word “fragrance” on their ingredients list.

That’s why today I’m shining a spotlight on what many consider to be the best non-toxic deodorant that actually works: Primally Pure.

Why Choose Non-Toxic Deodorant?

Before we dive into the specifics of Primally Pure, let’s take a moment to understand why making the switch to a non-toxic deodorant is so important. Traditional deodorants and antiperspirants often contain a cocktail of synthetic chemicals, including aluminum, parabens, and artificial fragrances. And because we’re applying these directly to our skin in such a delicate area, these ingredients have raised concerns about their potential health risks, from skin irritation to more serious issues like hormone disruption and possible linkage to breast cancer. When I was going through my fertility journey, it really hit me when my doctor prescribed me a topical hormone treatment that I just had to put on my skin for my body to absorb it — like, if that could impact my hormones, what about everything else coming into contact with my skin? 

Non-toxic, all natural deodorants, on the other hand, are formulated with clean, safe ingredients that work in harmony with your body. They don’t block sweat glands, but they do effectively combat odor, providing a more holistic approach to staying fresh all day, and as someone who loves to be active (especially as someone who sits at a desk a lot), I sweat. I need my deodorant to work, and work well, while not potentially harming me in the process.

Enter Primally Pure: The Game-Changer

Primally Pure has gained a well-deserved reputation as one of the best and most effective natural deodorant brands on the market. What really sets it apart? Let’s break it down:

01. Clean, Responsibly Sourced Ingredients:

Primally Pure’s deodorants are made with simple, clean ingredients that you can actually pronounce. If that statement didn’t just hit you deep, I double dare you to go snag your current deodorant and try and read the label outloud. You won’t find any synthetic fragrances, parabens, or aluminum in their products. They use organic coconut oil, shea butter, and arrowroot powder to keep your underarms feeling fresh and comfortable.

02. Effective Odor Control:

I always freeze when someone asks me what my favorite scent is of this deodorant. If I had to pick, I’d probably go with vanilla and citrus as my top choice with the charcoal being my “go-to” on my more intense work out days. One of the most common concerns when switching to natural deodorant is whether it will actually keep you odor-free. Primally Pure rises to the challenge. With carefully chosen natural ingredients like non-nano zinc oxide and baking soda, their deodorants effectively neutralize odor while allowing your body to sweat naturally.

03. No Toxic Fragrances, But You’ll Still Smell Amazing:

One of the most shocking things that I learned in my journey to pursue more clean products was that so many fragrances are toxic. Primally Pure offers a variety of delightful scents to cater to different preferences, from Lavender to Lemongrass. Each scent is thoughtfully crafted using pure essential oils which provides a pleasant aroma and natural fragrance throughout the day without the bad stuff. 

04. Safe for Sensitive Skin:

A lot of people experience sensitive skin, especially when it comes to their pits. No more worries about skin irritation or rashes. Primally Pure’s deodorants are known for being gentle on sensitive skin, making them a go-to choice for those with skin sensitivities. Its soothing ingredients like shea butter and coconut oil provide relief to sensitive underarms, reducing the risk of skin irritation and rashes. One random pro-tip but if you do have more sensitive skip, grab some of this spray and use it on your pits. It can help with any irritation or rashes. 

05. Deodorant that Cares for You & the Environment:

By choosing Primally Pure’s non-toxic deodorant, you’re not only making a healthy choice for yourself but you’re also actively supporting a brand that is deeply committed to environmental responsibility. Their eco-friendly packaging is recyclable or compostable, reducing your environmental footprint.

Related Article: I Switched to All-Natural Skincare and Here’s What Happened…

Tips for Making the Switch to Natural Deodorant

If you’re considering making the switch to Primally Pure natural deodorant, here are some on my top tips to ensure a smooth transition! Give your pits a chance to Some people experience a “detox” period when transitioning to natural deodorant, where they may notice increased sweating and odor.

This is temporary and can be minimized by gently detoxing your underarms with a clay mask or warm water with soap. You don’t need to use as much natural deodorant as you might with traditional antiperspirants. A small amount goes a long way, so a simple swipe or two is all you need! And last but not least, your body may need a little time to adjust to the new routine, so be patient during the transition.

Here’s a more in-depth guide for making the switch to natural deodorant and what to expect!

If you’re on the hunt for the best natural deodorant that actually works, Primally Pure should be at the top of your list. With clean ingredients, effective odor control, and a range of delightful scents, it’s a brand that’s winning over people seeking a healthier, cleaner alternative to traditional deodorants. And if you need a little extra help finding which Primally Pure deodorant is pure-fect for your lifestyle, take their 60-sec quiz right here. Make the switch to Primally Pure and experience the difference for yourself—your underarms and your body will thank you.

Say hello to all-day freshness (sans the harsh chemicals!) with Primally Pure’s all-natural non-toxic deodorant!

Use my code JK10 to save 10% at checkout!


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A small town Minnesota photographer, podcaster, educator and puppy rescuer, my happiest days are spent behind my computer screen sharing my secrets with the world. I'm glad you're here.

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