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Launching a podcast is like planting a seed—you prepare the soil, nurture it with intention, and watch it grow into something amazing. But what if you could make sure that seed lands in the richest soil, grows faster, and reaches more people than you ever thought possible?
That’s exactly what we’re diving into in this coaching session with Ngozi Edema. She has been dreaming about starting a podcast for a long time, and now she’s made it happen. With her show freshly launched, she’s here to get the tools, strategies, and insights she needs to make her podcast stand out in the crowded podcasting world.
In this coaching session, we’re covering everything from connecting with a target audience, tips for monetization, to avoiding the common mistakes that trip up new podcasters. If you’re in the same boat, dreaming of launching a podcast but unsure how to make it a success, you’ll want to grab a notebook and take notes.
And by the way, if you are ready to take the plunge and launch your dream podcast, I can help you, too! I will teach you how to start, record, and profit from your podcast in just THREE easy steps.
Register for the FREE podcast training here!
Why Now is the Best Time to Start a Podcast
There’s never been a better time to start a podcast than in 2025. With the rise of AI and short-form content, people are craving deeper, more authentic connections. Podcasting provides a unique opportunity to build trust, establish authority, and create a genuine relationship with your audience.
Here’s why podcasting is more powerful than ever:
- Longer Attention Span: Unlike social media, where posts disappear quickly, podcast content lives on and continues to attract new listeners over time.
- Evergreen Value: A podcast episode you record today can still impact someone years from now, unlike an Instagram post that vanishes from the feed within hours.
- Intimate Audience Connection: Listeners invite you into their daily lives—whether they’re driving, exercising, or cooking, making it one of the most engaging platforms for content consumption.
If you’ve been waiting for the right moment to start, this is it. Your voice has the power to make an impact!
The Three Key Strategies for Growing a Podcast
If you’re starting a podcast from scratch, here are three essential areas to focus on to ensure growth and sustainability:
1. Clear Positioning and SEO Optimization
To stand out, you need to be crystal clear on who your podcast is for and how they can find it. Be specific about your target audience. Instead of a broad topic like “productivity,” focus on “time management for busy moms” or “efficiency hacks for entrepreneurs.”
Also, it’s important to note that podcasts function like search engines. Optimize your show title, episode titles, and descriptions with searchable keywords so potential listeners can find your content easily.
And finally, be sure to create episodes around the pain points your audience is actively searching for, making your content highly relevant!
2. Strategic Marketing and Repurposing Content
Podcasting isn’t just about recording and uploading episodes—it’s about getting them in front of the right people. Here’s how to expand your reach:
- Use Social Media Wisely: Take short clips from your podcast and post them as reels, carousels, or tweets to drive traffic to your full episode.
- Email List Growth: Offer a free resource (like a time-tracking template) in exchange for email sign-ups so you can continue engaging with your listeners beyond the podcast.
- Guest Collaborations: Feature experts in related fields and encourage them to share their episode with their audience for increased exposure.
3. Monetization Beyond Sponsorships
Most new podcasters assume sponsorships are the only way to make money, but there are better options, especially for smaller shows. Consider affiliate marketing, which is when you share products you genuinely love and use referral links to earn commissions when listeners make a purchase.
If this revenue stream interests you, check out Episode 722: Hearing About Affiliate Marketing? Here’s Everything You Need to Know!
If you have knowledge to share, turn it into an ebook, course, or coaching program that aligns with your podcast. You could even offer exclusive bonus episodes or Q&A sessions through a membership platform like Patreon!
By focusing on these three areas—positioning, marketing, and monetization—you’ll build a podcast that not only attracts listeners but also generates income over time.
The Biggest Mistakes New Podcasters Make (And How to Avoid Them)
Starting strong is important, but avoiding these common mistakes will set you up for long-term success:
- Inconsistency: Pick a schedule you can realistically stick to, whether that’s weekly or biweekly, and commit to showing up.
- Overcomplicating the Tech: You don’t need fancy equipment. Start with what you have and refine as you grow!
- Obsessing Over Downloads: Instead of focusing on numbers, prioritize delivering value and engaging with your audience.
- Not Asking for Shares: Word-of-mouth is the best growth tool! Encourage listeners to share your episodes with friends instead of just asking for reviews.
Ready to Launch Your Podcast?
Ngozi is proof that with the right mindset and strategies, launching a podcast can be both exciting and rewarding. If you’re ready to take the plunge and build a show that stands out, I can help you!
Join my free training where I teach you how to start, record, and profit from your podcast in just THREE easy steps. Click here to sign up now!
Your voice matters—let’s make sure the world hears it!
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