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The Best Email Marketing Tool for Small Businesses

Jenna Kutcher 

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May 25, 2023

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 If you’re a small business owner, you pour your whole heart and soul into your company. This is your dream, and you’re determined to live it, even when it’s hard. And on top of running your business, you’re trying to figure out how to market it in a way that actually works! You know marketing matters, but sometimes, in the midst of an internet space that feels super crowded and loud, it’s hard to even know how to market yourself. 

Sound familiar? Trust me—I get it. I know you know how important it is to communicate with your audience, hopefully turning them into customers that keep coming back for more! So I want to help you unlock the most powerful method you’ve got. Chances are, it’s already right at your fingertips, and you spend time with this tool almost every day. That’s right: I’m talking about email. 

The thing is, email marketing doesn’t have to be so complicated. So many platforms make it a headache to communicate with your audience, which is why I’ve LONG been a fan and (loud) cheerleader of Flodesk, the only design-first, easy-to-use email marketing tool. I’ll share allll about my love for this platform in a sec, but first let’s get into the importance of email marketing and how to make it AS effective as possible.

RELATED: How to Easily Set Up a Weekly Newsletter That Converts

Why Email Marketing? 

Simply put: it’s the most surefire way to connect with your audience. Social media is a valuable tool, but we’re all stuck with the algorithm—which means that a good portion of your followers may never see what you post, no matter how wonderful it is. In fact, some research suggests that less than 6% of your followers consistently see your posts. When you send an email, you’re getting up to 5x the reach just by using a different tool for your messaging!

Even more importantly, you probably have a potential client base who isn’t even on social media, much less checks it regularly. But the world runs on email, and almost everyone has an inbox they’re willing to share with businesses that matter to them. More than half of all email subscribers say that marketing emails influence their buying choices, and email marketing has led to 40x more customers than Facebook and Twitter combined.

According to a study by the Data & Marketing Association, the average return on investment (ROI) for email marketing is $38 for every $1 spent. This means that for every dollar invested in email marketing, businesses can expect to see an average return of $38. The return on investment when it comes to email marketing is undeniable! 

Email marketing lets you target the right people. 

(At the right time.) Email marketing gives you control in a way social media can’t match. Not only can you market to specific customers and audiences, but you can also send those specific customers content when they’re most likely to actually see and engage with it! To do this, leverage your analytics. Your email marketing dashboard should give you some seriously valuable information, including which emails perform well, what times your audience is checking their inboxes, and what content has earned you the highest engagement rates. Choose a platform like Flodesk that provides easy-to-find and easy-to-use analytics, and you’ll have a powerful marketing tool in hand right away. 

Email marketing increases your brand awareness. 

When you show up in a potential customer’s inbox, you have an awesome opportunity to show them what you’re about. Don’t settle for boring emails when you could design beautifully branded content that reminds them who you are! Finding a platform that allows you to customize your campaigns and highlight your business branding makes all the difference. 

Don’t get me wrong: some platforms use clunky email builders that make adding your own touches difficult. Avoid those. Instead, choose an email marketing platform with customizable templates — no graphic design or coding degree required (ahem, like Flodesk, which makes it SO SILLY EASY to set up and send gorgeous emails). 

Let your campaigns do the work. 

If you’re spending a TON of time in the back end of your email marketing platform month after month, you might not be harnessing the power of passive marketing. Find a marketing platform that offers robust automation options, which–you guessed it–Flodesk can do with ease! Set up campaigns to welcome newcomers when they join your list, reminder flows when someone clicks away from a full shopping cart, or set up sale campaigns ahead of time. 

And psssst: 60% of customers will give you their email address in exchange for a discount code or deal, so don’t forget to sweeten the pot in order to grow your list. Remember, more subscribers on your list means more money in the bank, and that’s a fact. Online marketers have found that 1 subscriber = $1/month.

Save money on ad spend.

When you use email marketing to do some heavy lifting, you can save money on other forms of advertisement! This is why choosing the right platform matters. Some well-known companies charge users based on their subscriber count or their monthly number of sends. Personally, I think this is a little bit bonkers—why should you be penalized for communicating with your growing audience? That’s the whole point of email marketing!  

To solve this problem, find a platform that charges you a flat rate (*cough cough* Flodesk again!). You’ll be able to mark that as a steady expense, no matter how much you grow, and that’s a serious game changer. 

The Platform That’ll Help You Level Up!

Wondering how you can find one system that offers you all of these incredible tools? Well, search no more. Flodesk is your one-stop shop for better email marketing. They allow you to send emails that are truly gorgeous. Your audience will actually love to get them! But they’re so much more than just pretty emails. With this platform, you can create checkout pages that have high conversion rates, build forms with just a few clicks, and use an amazing analytics panel to create even better strategies for the future.

Flodesk offers fantastic customer support, so you’ll be able to get all the answers you’re looking for as you use the platform to grow your biz. And, best of all, you can get alllll of these capabilities for under $20/month for your first year! I rave about Flodesk to everyone I know, and they’ve been super kind to me. Sign up for a 30-day free trial today. You will be amazed by how much you love email marketing again! 


Join Flodesk & get 50% off your first year’s subscription!

You’re going to love how easy & affordable sending beautiful, branded emails can be!

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  1. Roma says:

    So I signed up for the free trial based on your recommendation and WOW. I mean I love sending emails again! It’s stunning! I’m going to move from my current provider. However, its not adding your discount? I’m not sure what to do. Thanks for recommending this its so amazing!

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A small town Minnesota photographer, podcaster, educator and puppy rescuer, my happiest days are spent behind my computer screen sharing my secrets with the world. I'm glad you're here.

I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life). 

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