The mission of Goal Digger has always been to bring you experts in a field… but what about jam-packing SIX experts into one episode. I found 6 of the most successful photographers out there, and today… they are each going to give you a mini tutorial on the ONE secret that could transform your business. From how to attract high-end clients allllll the way to how to write a blog post in 10 minutes (yes, really)
For maximum benefit, I would head over to today’s show notes at jennakutcherblog.com/photographer101 in order to “meet” each of this women and find links to learn more about how they built their own mega-successful photography businesses! Without further delay, let’s hear from SIX experts. Special thanks to today’s sponsor, Slack! Ya ready? Let’s do this!
HOW TO ATTRACT A HIGHER END MARKET:
Abby Waller is a destination wedding photographer and educator based in Tampa and Atlanta! She started her business at the age of 19 and found herself leaving college behind a year later to chase her dream of being full time! In the last 3.5 years, she has been a part of almost 100 wedding days and now gets to teach other photographers how to have their dream business! Today she is going to teach us the hack to attracting a higher-end market… (these tips blew my mind!)
THE SECRET TO FINDING YOUR DREAM CLIENTS:
Julie Paisley is aWife, mom, wedding and celebrity film photographer and educator. This little firecracker is Based in Nashville but travels the world doing what she loves… Julie has been published in every major wedding blog, national and international magazines, including the cover of people magazine twice. Julie is hilarious, uber talented, and featured in more places than almost any photographer I’ve ever met. I absolutely loved her tip all about attracting and repelling, that you DON’T have to be the right photographer for everyone. It’s something we ALL can relate to…. and the way Julie spelt this out A through Z was so, so, so helpful!
THE 3 LEGAL ACTIONS YOU MUST TAKE TO PROTECT YOUR BUSINESS:
Next up is Paige Griffith! Paige is a wedding and portrait photographer in western Montana and an attorney for entrepreneurs and creatives. During her time in law school, she started a photography business and after a lot of hustle, late nights, and determination, it became a six-figure business in just 3 years. Paige has now combined her legal and entrepreneurial passions to help others create successful and legitimate businesses. Her goal is to create a space where all small businesses feel protected and confident. The Legal Paige was founded in 2018 and is an online legal consulting firm for entrepreneurs and creatives. And today she is going to teach you the THREE legal tips you need to know as a photographer. (This advice alone can transform your business!)
HOW TO MAXIMIZE YOUR IN-PERSON SALES:
Next up is Jenni Maroney! A Boulder, Colorado newborn photographer and educator. Jenni is an incredible photographer, an expert in natural posing, and an all-around expert in the photography world… In my mastermind, she has stood out to me because of not only her experience but her ability to teach! And today she is going to teach YOU all about in-person sales as a photographer and how incorporating products into your business plan can increase your profits… Let me give it to ya straight, this chick is a genius!
HOW TO PRICE YOUR WORK AND SELL WITH CONFIDENCE:
Emily Tebbetts is a wedding and portrait photographer based in Boston. After winning a nationwide photography contest and photographing Taylor Swift for a national Sony commercial while she was still in school, she decided to take a chance and start her own wedding photography business. It wasn’t long before she found herself running a six-figure photography business with clients she loved! Now, she’s dedicated to helping other photographers build a profitable business with clients they adore. Today, Emily is going to teach you a few subtle (but impactful!) tricks you can use to comfortably talk money with your clients! It can be so awkward as a creative, to talk about pricing, but Emily has the perfect tricks!
HOW TO WRITE A BLOG POST IN 10 MINUTES:
Julianna is a Seattle based photographer with over a decade of experience and has learned the value of having her own support team. Managing a team has brought out her LOVE for creating business smarts and has given her the nickname: The workflow boss. She is here to share one of the top workflow hacks on how to create a blog post in TEN MINUTES. Um, yes, sign me up! (These tips are brilliant!)
Holy. Smokes. How insane was that?! I love that each of them highlighted such radically different tips that you can combine into one mega-successful business plan. Each of these ladies on their own is phenomenal, but as a package, this episode is really something special. If you want to get to know one (or all!) of these ladies better, click on the links dispersed in the blog post above to maximize the impact of this episode!
There we have it: SIX guests in one episode! What did you think? Head over to @goaldiggerpodcast on Instagram and let me know your thoughts on this style of episode! I can’t wait to hear from YOU. Until next time, Goal Diggers, keep on digging your biggest goals!