Apple Podcasts | Spotify | Pandora
What if the path to more wealth, clarity, and success wasn’t about pushing harder but about shifting how you show up entirely?
I know that might sound a little counterintuitive in a world that glorifies hustle and rewards nonstop productivity. But today’s guest is offering a refreshingly grounded take on how mindset, energy, and identity shape what we create, without burning out in the process.
Mimi Bouchard is back on the show. You might remember her from Episode 771 where we talked about manifestation and building a life you’re obsessed with. Since then, she has evolved in a big way, and so has her work!
Mimi is the founder and CEO of Activations (formerly Superhuman): a motivational audio platform that’s completely reimagining how we approach mindset work.
This isn’t traditional meditation. Instead, activations are designed to help you shift your energy and self-perception in real time so you can move through your day with more clarity and confidence. I’ve used it myself, and it’s become one of my favorite tools to reset, reframe, and realign!
In today’s conversation, we’re digging into what it actually looks like to align with your goals, how to break free from hustle mode, and what it means to build wealth and success from the inside out.
And the best part? Mimi and her team are giving Goal Digger listeners an exclusive offer.
Click here to start your 14-day free trial and a HUGE discount on your Activations subscription!
At the end of this episode, you’ll even get to hear for yourself how life-changing these activations can be. Mimi is sharing with us an activation all about manifesting your way to $10,000, and you don’t want to miss it!
So friend, if you’ve ever thought, “There has to be a better way than this grind,” this conversation is going to give you language, tools, and inspiration to find that better way.
Why You Need Activations to Shift Your Money Mindset… NOT Meditation
In our conversation last year, Mimi shared how she coined the term “activations” to describe a new kind of audio experience that’s not about calming down but about elevating, energizing, and activating your potential.
Traditional meditation often requires stillness and silence, which can feel inaccessible for people with busy minds or busy lives. Think moms, entrepreneurs, and ADHD brains like mine.
Activations, on the other hand, are designed for everyday life. They’re meant to be habit-stacked with things you’re already doing, like your skincare routine, walking the dog, or getting dressed for the day.
What makes them so effective is the blend of guided visualization with cinematic, emotion-evoking music. It’s designed to help you step into your future self in real time.
The result? You’re not zoning out. You’re zoning into who you are becoming.
Because I’m a visual girl myself, here’s a sneak peek at what the app looks like inside:
Like what you see? Click here to start your 14-day free trial!
How Taking an 8-Month Social Media Break Doubled Mimi’s Business
One of my favorite parts of this episode was when Mimi revealed that she stepped away from social media for eight months and her business grew. Yes, really!
Her secret was focusing on 10x growth strategies, based on the book 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy. She stopped spreading herself thin with all the things and got laser-focused on the few high-leverage moves that could make the biggest impact.
Energetically, she also leaned into her feminine energy, which she describes as a softer, more trusting, more receptive approach to life and business.
She stopped over-controlling, stopped trying to force outcomes, and started trusting more. And with that trust came incredible expansion.
How To Tap Into Your Feminine Energy to Manifest Wealth and Abundance
This shift into feminine energy really resonated with me. We talked about how, for many of us, the early stages of our businesses were built on grit, hustle, and late nights. And while that can be a season of necessary growth, it can’t be the long-term plan.
If you’re feeling burnt out or like your success has come at the cost of your peace, it might be time to invite in more flow and less force.
Mimi and I both agree that softening into your intuition, creating space to receive, and trusting the process can be the most powerful next step.
And no, this isn’t about gender.
Feminine and masculine energy exist in all of us. When you learn to harness both, you move in alignment instead of resistance.
Identity Is Everything: Who Are You Becoming?
One of the most powerful takeaways from this conversation was about identity. Mimi explained how your self-image, your identity, is what creates your results. Not just what you do or say or think, but who you believe you are.
Start manifesting YOUR dream life with Activations that actually work!
She used a thermostat analogy to show how we subconsciously bring everything back to our internal “set point.” Whether that’s our income, our relationships, or our habits, we will keep recreating the same outcomes unless we change the underlying identity that drives them.
When you begin to see yourself as the person who already has what you want, you start showing up differently. You walk differently. You make decisions differently. And most importantly, you start attracting opportunities that match that identity.
Money and Manifestation Is NOT About Hustling Harder
When it comes to money, emotion is everything. You can’t just say affirmations and expect them to work if you don’t feel them in your body.
She gave such a powerful example of imagining you won the lottery and the money is on its way. It’s been confirmed. It’s coming in seven to fourteen days. Even though the money isn’t physically in your account yet, you know it’s coming.
That feeling of certainty and excitement is the exact frequency you want to embody when manifesting money.
Mimi shared stories from users who experienced life-changing financial breakthroughs, not from working harder, but from aligning their energy and beliefs. One woman doubled her income from a surprise consulting offer, simply because she had opened herself up to the possibility.
Quantum Shifts and Timeline Jumps
Mimi also introduced a concept from a Russian quantum physicist named Vadim Zeland, called Reality Transurfing. It’s the idea that multiple lifelines, or parallel realities, already exist, and we can select which one we want to step into through our energy and focus.
This wasn’t just theoretical. Mimi shared stories of her own where a single activation helped her shift her energy so profoundly that it felt like she’d jumped timelines. Life looked different, felt different, and began responding to her in new ways.
When you feel the way you want to feel now, instead of waiting for external circumstances to change, you become a magnet for the experiences, people, and opportunities you’ve been dreaming about.
Final Thoughts: Your Life Is Happening Now!
This conversation has been a beautiful reminder for me that life isn’t something that starts someday. It’s happening right NOW.
If you want a different reality, you don’t have to push harder. You can start by becoming the version of yourself who already lives that life.
Your identity, your energy, and your vision create your reality. And thanks to Mimi, you can now experience this shift for yourself. She’s gifting Goal Digger listeners with a free Activation called “Manifest $10,000” that you’ll hear at the end of the episode.
It’s time to stop waiting and start showing up like your future self. She’s already in you… You just have to choose her.
Thank you to our Goal Digger Sponsors
- Sign up for your $1/month Shopify trial period here!
- Find your Airbnb co-host today.
- Move deals faster with an AI powered CRM your team will actually use: Monday.com.
- Transform your living space today with Cozey: the home of possibilities, made easy.
- Deposit or spend $5,000 in 90 days to earn up to $500 in rewards with Mercury. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.
