Everything you need to know about finding your niche

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EVERYTHING You Need To Know About Finding Your Niche With Lauryn Evarts

Jenna Kutcher 

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Everything you need to know about finding your niche with Lauryn Evarts of Skinny Confidential on the Goal Digger Podcast with host Jenna Kutcher.

“People Need To Realize That There Are ‘Riches in the Niches'”

Wow, wow, wow. This episode… this woman. 
Chances are, you are probably following the incredible Lauryn Evarts, AKA “The Skinny Confidential” on some (or all) forms of social media.

Lauryn is an absolute powerhouse– she is an avid blogger, irreplaceable social media influencer, youtube star, podcaster, and a true businesswoman. Evarts is the epitome of someone who saw a void in the world and did everything she could to fill it.

Lauryn’s “The Skinny Confidential” is a lifestyle brand that is focused on health, beauty, and wellness for the busy girl. Fast forward, she has created an irreplaceable brand and mission in the process. Today Lauryn is letting us in on how you can find your niche and own it. 


This one sounds simple, but it truly is a fundamental piece of finding your niche that often gets overlooked. I’m asking you to pay attention– to notice what lights your fire and what drains you. For Lauryn, it was beauty- because she honed in on this and capitalized on it, she created a powerhouse brand that she has so much passion behind.

BE INTENTIONAL (and patient!)

Lauryn mentioned how she absolutely dove into her vision, but she waited almost a year to “launch” her blog because she wanted to make sure it was perfect. She knew from the get-go that she wanted to be a brand, not a business. I cannot say enough how revolutionary this is; giving yourself a foundation based on YOU is 1) memorable 2) flexible and 3) profitable!

If you are reading this, I urge you to write down your biggest goals and ask yourself if it is maintainable, if it is versatile, and if you would 100% love it in 10 years. If not, you may want to take Lauryn’s guidance and take your one-note passions and combine them into a brand. 

NICHE it up!

I cannot say it enough: find your niche and own it. Lauryn kept mentioning establishing your niche and dream audience and then worrying about growing outward. We both agreed that it is so important to establish who you are serving and what you are providing early on and absolutely owning it.

“The riches are in the niches” and you truly need to hold tight to the truth that you can’t appeal to everyone– so really invest in the people that are drawn to you. You have to know how to speak to them so directly that they can’t ignore you. In summary: Niche, niche, niche! Define your mission, make it unforgettable, find your tribe, and the growth will take care of itself.

If you are someone that feels like you are multi passionate and having a difficult time honing in on your mission, this episode is tailor-made for YOU.

“Patience is so under-rated. You just have to slowly chip away- every. day. and live your life with intention.”


Grab Yo’ Freebies Here // Ready To Customize YOUR Biz? // Want More Lauryn? DUH!


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  1. Jessica says:

    Jenna! I can not tell you how thankful I am I stumbled across you on google while searching for top 10 podcast for entrepreneurs. I binge listen & have saved some of your podcasts on my podcast app! You are freaking amazing & GOALs💕😜
    The women you have on your podcasts are just as insipiring! I have a call next week with Amber lilystorm team, I am constantly looking for your content & just love all you put out! Thank YOU!

  2. Kaye says:

    Hey Jenna <3

    Thank you for sharing your experiences and strengthening others with their own crafts. I follow you on Instagram, started listening to your podcasts and learning a lot from you. I'm gaining more confidence and encouraged to just keep on going even when I don't exactly know what my niche is just yet. And I believe I need your kind of voice to influence me to keep on pursuing what I love. But thank you <3 All the way from the Philippines here!

    – Kaye

  3. Jordan Matzel says:

    I have only listened to one other podcast, but I love your honesty and I am so thankful for your willingness to teach! I am so excited to see how I can create a brand and figure out my niche. 🙂

  4. Britrney says:

    Jenna!! I just discovered you last week and have totally binged on the podcast! Where I work, I audit records in a cube so there is a lot of time on my hands to plug in.
    I am so grateful for the tools you’ve supplied all the girls like me sitting in that cube, dreaming big dreams and begging for direction. You have really made me feel like I’ve got something worthy of sharing. You’re a blessing to my life and I can’t say how grateful I am! Thank you so much for what you’re doing and for paving the way for us small town girls to make a huge mark on this earth. Best wishes in your future as well! 🙂

  5. […] I always thought that you had to go to university and even higher education to obtain knowledge to make impact. So wrong was I. We all have so much important knowledge inside us form just living our own story . And this knowledge is the kind that will impact the lives of others for years to come in such a profound way. https://jennakutcherblog.com/104-2/ […]


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Before you get any further... Hi! I'm Jenna Kutcher!

A small town Minnesota photographer, podcaster, educator and puppy rescuer, my happiest days are spent behind my computer screen sharing my secrets with the world. I'm glad you're here.

I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life). 

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