Getting Published 101: How to get featured and gain exposure for FREE

Jenna Kutcher 

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November 20, 2017


“This is one of the most impactful avenues that entrepreneurs aren’t utilizing….”

Well, folks. I am introducing you to the officially unofficial Jenna Kutcher’s “Smartest Person I Know” list!
Meet Meghan Brown, owner of “2 Bright Lights” and an incredible resource for creatives and event professionals. Meghan’s soul and heart are in connecting creatives with publishers and other ventures and teaching them how to get the word out on their work.

Meghan is a creator herself, a musician, with a brilliant branding, business, and event planning background. Simply put: she knows the creative world inside out and knows all the nitty, gritty details about getting creatives published.

describe the publishing world in “one word” :

STORYTELLING. Meghan urges us to tell a story- whether you are capturing a wedding, an old garment, or a review of a restaurant- make a story of it and invite people in. You can not only tell the story of the scenario but also the story of your brand- string in personality and give people a clear picture of what you are like and your take on the world. When publishers are looking at your work, they are thinking of the end goal: to “hook” the reader and storytelling is the perfect way to do that.

Meghan points out that getting published is more about the story than the image- write words that are captivating or new or interesting or powerful.  Simply put, “The image peeks the interest and the words are what make it special.”


Wow, wow, wow. Getting published truly is the gift that keeps giving. It is free marketing that gets shared, read, and re-shared and re-read. AND it reaches far! Publishing often leads to a “string” of connections; for example, another vendor could be tagged in the publications and their followers look at the article and see YOU… and so on and so forth!

There are so many different ways that people can “stumble upon” your work when you get published as opposed to your already established Instagram following. Think of it this way, the ultimate goal of getting published is having marketing that works while you sleep.


Okay so you’re saying “I see the power, but I have no idea where to start..” Fear not! If you don’t have a formal publicist, don’t sweat. There is so much in your power that you can do to get your name out there (pssst: not to mention amazing resources, like Amanda’s company Two Bright Lights)

Meghan notes that “there is often a big fear of hearing no“, but you just have to go for it. Let me give it to you straight: you will hear no! And that’s okay- legitimately every person does. But as we discussed, Meghan demonstrated that “no” in the publishing world often means “not yet”. Hearing no isn’t forever. And it doesn’t mean your work is bad (you must remember this!).


Let me give it to ya straight: be bold and be proud! Don’t be shy about it: share it, contact everyone involved (the couples, the vendors, the facility). Share it, tag it, promote it- whatever you want! It’s YOUR content, it’s your work, on the big stage! That is thrilling and it’s time to celebrate!

I asked Meghan the ONE thing you can work on starting today. Her response? Simple. “Don’t wait. Don’t wait until you have that elusive event of your career. The time is now. The opportunity is here. And you have to move it further up your to-do list.”

Head to Two Bright Lights! //PROMO CODE: GOALDIGGER 10% off annual subscription!

Grab my personal Vendor Questionnaire I use to get published here!

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  1. Shy says:

    Hi Jenna!
    I just wanted to let you know that I tried to get your vendor questionnaire, but it never sent to my email. Just wanted to let you know in case there’s some sort of hangup. And besides that, I loved this episode! Thank you for always giving us meaningful information that we can directly implement!
    Thank you!!

  2. Mel says:

    Hi! I’ve tried a few times to get the vendor questionnaire. After I fill out the pop up form (with my name and email address) it never shows up in my inbox. Have other people had this issue? Or is it just me? 😛 (Quite possible!)

  3. Julie Napear says:

    hi Jenna!
    I’ve recently started listening to Goal Digger and I can’t get enough! I’ve been traveling to wedding venues all week and have played through a number of your episodes — you are fantastic! I haven’t listened to anything about your pregnancy struggles yet (I’m going through the business stuff first), but as a woman who suffered three miscarriages and now has an AMAZING and funny adopted 4.5 year old daughter, I have a feeling we would connect well.

    Anyway, I just came here to http://www.jennakutcherblog.com/102 to get your vendor questionnaire and the link is broken! I’m writing you, both for selfish reasons, and because you mentioned in another episode I just listened to about checking the links on your site from time to time.

    Would it be possible to get a copy of that?

    You are an inspiration — thank you. And on top of that, you’re going to be a phenomenal mom. Sorry for the lame adjectives, but sometimes that’s just what we need to hear.


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Before you get any further... Hi! I'm Jenna Kutcher!

A small town Minnesota photographer, podcaster, educator and puppy rescuer, my happiest days are spent behind my computer screen sharing my secrets with the world. I'm glad you're here.

I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life). 

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