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Have you ever thought about writing a book? Not just to check it off your bucket list, but to actually grow your business on autopilot?
Imagine this: one single book that acts like a 24/7 lead magnet, builds trust with your audience before they even meet you, and quietly funnels dream clients and customers into your world… all while you’re off living your life.
Yep, that’s the magic of what we’re talking about today: how a book isn’t just a passion project, it can be your smartest business asset.
My guest today is no stranger to the show: Chandler Bolt is back for the third time (because y’all love him and the results speak for themselves!).
He’s the CEO of SelfPublishing.com, a 7x best-selling author, a Forbes 30 Under 30 honoree, and a straight-up wizard when it comes to helping people write and launch books that actually make an impact AND an income.
If you’re brand new to the idea of writing a book and want to start from square one, be sure to check out our past episodes together, because this conversation is next level!
- Episode 645: How to Write and Self-Publish a Best-Selling Book
- Episode 759: A Book is Better Than a Business Card, Here’s Why
In this episode, we’re diving into the biggest mistakes entrepreneurs make with book funnels, how to use your book to grow your email list (without spending all day on Instagram), and why publishing could be the most leveraged move you make this year!
If this conversation gets your wheels turning (trust me, it will), Chandler is hosting a free class called How To Launch Your Book to Bestseller Status in 3 Easy Steps… even if you haven’t written a single word yet.
Save your seat for Chandler’s FREE class here!
So if you’ve got a message to share and a business to grow, grab your favorite pen (because yes, this one’s a note-taker), and get ready to map out your book funnel blueprint.
The Biggest Mistakes Entrepreneurs Make with Books
Chandler kicked things off by identifying two of the biggest missteps entrepreneurs make when it comes to writing a book.
First, they often wait too long to get started. That delay can cost them valuable time and opportunities.
Second, and more importantly, they fail to align the book with their business. When your book doesn’t clearly support or connect to your larger business strategy, it won’t generate the leads or revenue it could.
He shared the example of Dan Martell, whose book “Buy Back Your Time” exploded his business, his social following, and his brand overall. But Dan later admitted he wished he’d done it years earlier.
It’s a reminder that the sooner you start and the more strategically you align your book, the better the payoff.
Using Your Book to Grow Leads, Sales, and Referrals
Chandler describes his book as a “$7 million business card” because it has brought in that much revenue for his company.
He breaks down how to integrate your book into your business by focusing on three areas: leads, sales, and referrals.
Books can be incredible tools for lead generation because people often discover your business after reading your book. Think about how many entrepreneurs have found their favorite creators or service providers because of a book they picked up!
A book also deepens your relationship with existing followers or subscribers, increasing the chance that they’ll become paying clients or customers. And not to mention that books make it easy for others to refer your business. Handing someone a copy of your book feels more natural and value-driven than asking for a referral directly!
What is a Book Funnel and How Does It Work?
If you’ve ever heard the term “book funnel” and wondered what it means, Chandler broke it down in the simplest way possible.
A book funnel is a sales strategy that uses your book as the first point of contact in a larger conversion path. One of the most effective versions is the “Free Plus Shipping” model. This is where you give away your book for free and the buyer simply covers the shipping and handling costs.
This approach turns browsers into buyers and allows you to build a list of people who already trust you enough to make a purchase.
Chandler also talked about giving away digital versions like the audiobook or PDF inside the book to keep the reader engaged and encourage them to take the next step. These little moments of added value help move someone from reader to paying client much faster.
Why Self-Publishing Offers More Creative Freedom
As someone who went the traditional publishing route myself, I know how limiting it can be in terms of marketing strategy.
Chandler pointed out that traditional publishers often control things like pricing, distribution, and even how you can talk about your book in public settings. That can make it hard to get creative or test strategies like ads or book funnels.
With self-publishing, you own the process and the rights, which means you can create and test funnels, change your offer, and connect your book to your business however you want. If you’re thinking about writing a book for the sake of growing your business, Chandler strongly recommends taking the self-publishing route to retain full control.
Learn How To Launch Your Book to Bestseller Status in 3 Easy Steps in Chandler’s FREE class!
How to Reverse Engineer Your Book to Serve Your Business
If you already have a course, a coaching program, or an offer, Chandler has GREAT news for you: you’ve already created the framework of your book without even realizing it!
Simply reverse engineer your book by identifying the questions you’re constantly answering for clients or leads, then turning those answers into content.
For him, some of his most helpful strategies are codified in his book. Every prospect and new client receives a copy, which means by the time they connect with his team, they’re already informed, engaged, and ready to move forward.
A book like this can also be used for internal team training and onboarding, making it a true tool for leverage across your business.
The Four Ps of a Book That Converts
To help you write a book that doesn’t just inspire but also converts, Chandler uses a framework he calls the Four Ps.
- Person: Start by writing to one specific person, someone you actually know. This helps with tone, voice, and clarity.
- Pain: Next, identify a pain point your reader is aware of, not just a pain point you believe they have.
- Promise: Then offer a clear and compelling promise or transformation that your book delivers.
- Price: Finally, consider the price or value of the book in a way that aligns with your offer.
If these elements align well with the core parts of your business, your book can become a powerful, evergreen sales tool!
Overcoming the Fear of Selling Your Book
One of the final things we talked about was the emotional resistance many creators have when it comes to selling their book. Chandler reminded us that if you believe your book can change lives, then it’s your responsibility to get it into people’s hands.
He offered a simple but powerful tip: create a launch team. Gather a group of people who support your message and want to help get your book out into the world. Even if you do nothing else, that one move can make a big difference in getting momentum.
This conversation reminded me of just how much power a book can hold. It’s not just about sharing your story, it’s about building something that continues to work for you long after you’ve written the final chapter.
Whether you’re looking for more leads, better-qualified clients, or a legacy piece that speaks for you, a book can be the smartest asset you create in your business.
And if you’re ready to take action, join Chandler’s free live training where he’ll walk you through the exact steps to start and launch your book to bestseller status!
Click here to save your seat for Chandler’s FREE class!
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