How to Write and Self-Publish a Best-Selling Book

Jenna Kutcher 

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February 20, 2023


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I can’t believe it’s been a year since I announced to the world that I wrote a book. Even more wild to think about is the fact that I started writing that book long before I ever whispered the news outloud. Maybe writing a book is a goal you’ve held close to your heart for many years, not sure if you had the time or energy or skill to make it happen. Or maybe you’re like me and you swore up and down that you’d never write a book… But you’re beginning to feel more open to the idea and what it could do for your life and business. If either scenario sounds like you, this is your episode.

Chandler Bolt is the CEO of SelfPublishing.com and the author of 7 best-selling books including his most recent book titled “Published.” Through his books, podcasts, YouTube channels, and Self-Publishing School, he’s helped thousands of people write a book that grows their income, impact, and business. He’s on the Goal Digger Podcast to dig into the world of writing and self-publishing a book, from narrowing down an idea, the strategies to write a great book in a short amount of time, and how to promote that book, even if you’re not showing up with a massive built-in audience of potential readers. 

Chandler is hosting a free live training all about how to write and self-publish a book. During the training, he’ll dig even deeper into the topics and strategies covered in this conversation on the podcast, so if writing a book is on your list of things to do, you don’t want to miss the opportunity to learn from Chandler. Hop over to @goaldiggerpodcast or @jennakutcher on Instagram and DM me the word AUTHOR or sign up right here. That’s all you have to do – I’ll send you all the info to grab your seat in Chandler’s free training all about writing and self-publishing a book. 

Why You Should Write a Book

The reason for writing a book is different for everyone, from wanting to build your business, your personal brand, or leave a legacy that your family members can read and learn from for years after you’re gone, but Chandler Bolt shared that one of the big reasons to write a book is the concept of leveraged impact.

“I think that’s what a book is, is Leveraged impact. You do this work, this hard work, but then this book exists and that book can go on to impact thousands, tens of thousands, maybe even millions of people,” Chandler continued, “If you wanna go from one to one to one to many, And bring leverage to the impact that you’re trying to make.

Well, while also I, I truly believe it’s one of the best things that you can ever do to grow your business. Like those two things combined, I think are, are the main reasons that most people in your audience, I think should write a book. 

Not Sure What to Write?

Whether you’re not exactly sure what you want to write about, but you know there’s a book inside of you, or you have so many ideas you can’t possibly narrow them down, Chandler shared his advice for getting clear on the topic for your book. 

Chandler shared his advice for picking the perfect idea with his method called the Idea Finder. He explained, “It’s really just three questions to ask to come up with an idea. The most common question for most people is, what do you get paid for? Or what’s your area of expertise?” he continued, “Or you’ve got a lot of experience, years, maybe even decades of experience in that thing and if I were to try to do that today, there would be this huge gap between what I know on day one and what you know and what you’ve learned the hard way, and in that gap for most people is a really great book.”

Another question to answer is, what do people come to you for advice on? And for business owners, what’s the broken record conversations that you keep having over and over and over again in your business? Chandler said, “The best way to stop talking about it is just write a book on that thing and then point to that book, and again, leverage those questions at scale.”

Too Many Ideas!

The flip side of not knowing what to write about is having too many ideas to write about! Chandler has advice for that issue, too. 

“You can’t write more than one book at a time. So if you’ve got too many ideas, you gotta narrow in on one and that’s where I recommend people ask three questions.” Chandler continued, “So question number one, which one could I get a rough draft done the fastest? I’ve got the most content, I’ve got the most life experience. Number two, which one am I most likely to finish? So not only am I gonna get started, but I’m gonna actually take this to the finish line, and then number three is, which one’s gonna make me happy? Am I gonna enjoy the process?”

More from Chandler Bolt

This is just scratching the surface of the book writing and publishing expertise that Chandler Bolt brings to the table in this episode. He’ll answer questions about launch strategies for a book (even if you don’t have a big existing audience), how you can use a book to support your other business endeavors, and his advice for writing a book in a short amount of time.

Don’t forget – Chandler is hosting a free live training all about how to write and self-publish a book. During the training, he’ll dig even deeper into the topics and strategies covered in this conversation on the podcast, so if writing a book is on your list of things to do, you don’t want to miss the opportunity to learn from Chandler. Sign up right here

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Before you get any further... Hi! I'm Jenna Kutcher!

A small town Minnesota photographer, podcaster, educator and puppy rescuer, my happiest days are spent behind my computer screen sharing my secrets with the world. I'm glad you're here.

I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life). 

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