Behind the Scenes of the Kutchers Big Move


Behind The Scenes of Our Big Move

Jenna Kutcher 

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Well, Goal Diggers, let’s just say it wasn’t exactly on our vision board, but God had a plan, and everything has fallen into place so perfectly. The big life change for the Kutchers is …. we’re moving to Minnesota! Duluth, Minnesota to be exact.

That’s right, Drew and I will be moving 6 hours away from our current home and community, and we couldn’t be more excited. But many people are asking: Why are we moving away from Fort Atkinson? What prompted the big move? What does our new house look like? And ultimately, why we decided to move away from friends, our gym, our home?

The truth is, there is a lot of behind the scenes of our lives that you don’t always see in social media, and today I am walking you through a more personal story of why we are moving across states somewhat abruptly… I wanted to share a little bit about how this big move transpired and how God’s hand was in every little piece of it and also what our plan is going to be moving forward! This is a HUGE life change for us, Goal Diggers, and I am so excited to let you in on the secrets behind it!


Many of you don’t know, but Duluth is my HOME. I grew up just outside of the city on Lake Superior and it’s always been home to me. I grew up scraping the ice off the windshield, spent my summers walking along Lake Superior’s boardwalk, and truly laid the foundation of my life in this beautiful city.

Aside from the undeniable charm of Duluth, My entire family (including my incredible grandparents!)  live in the area, and the older I get, I can’t wait to be closer to them. It’s crazy to think I lived in Wisconsin for almost TWELVE years. Seriously, it feels like just yesterday I was packing up for college and in the blink of an eye, here we are, 12 years later! I am so happy to be back in the city that stole my heart with my family right beside me!


The most beautiful part….Nothing will really change! In fact, seeing how things have lined up, there’s no denying God’s hand in it. The fact that Drew started his business that he can run from anywhere, The fact that I cut back on weddings so we could focus on having a baby,The fact that I’ve focused on growing an online business with a remote team, The fact that I’ve hired my sister on full time (and my mom) to help me run this little empire… There’s so much that has happened in the last year that prepared us to be able to pick up and move without too much commotion or issue!We are so, so fortunate to be able to work from wherever – whether it be the islands of Hawaii or in the tundra of Duluth.


Drew’s family! They’ve been within an hour of us for the last 7 years and we’ve loved being able to meet in the middle for dinner or hang to watch the football game on the couch.If I had one superpower, it would be to move our families closer together but now we’ll just be reversing our road trips and hosting our loved ones more. We love having both of our families together, so we’re hoping the Kutcher fam wants to come hang in Duluth!

We’re also super sad to be leaving our friends.Over the last 5 years, we’ve made some incredible friends (mostly thanks to Crossfit Fort Atkinson and Real Hope Community Church) and they’ve been our family in so many ways. They are the ones who get us out of the house, who support us through the hard times, who encourage us to dream harder, and who have been like our family. We find ourselves saying, “If only we could move the gym and the people with us!” and we’re forever thankful for people taking us in and loving us so well while we’ve settled into life in small-town Wisconsin.

There you have it!

The why, the how, the when of the Kutchers BIG MOVE! It’s a huge, giant change and one we didn’t anticipate, but one that feels oh-so right. There is so much beauty in the shift from having a business centered around WHERE I am to having a business centered around who I am. While I would have never dreamt this trajectory for my biz, I am so thankful that this online world we live is enabling us to move without changing much in our lives beyond our zipcode.

We can’t wait to be closer to family and we’re sad to leave behind the life we’ve built over the last 6 years but we’re ready for change and embracing this next stage of life with our hands open to all the possibilities it holds!Any advice on moving far distances?!


If you have any tips, head over to @goaldiggerpodcast on Instagram and give me your best moving hacks! Because WE NEED THEM.


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  1. Alyssa says:

    How exciting for your move! My husband and I moved away from the Midwest when we got married to go to grad school. After we finished (5 years later), we felt God drawing us back. I was pregnant but desiring to be close to our family. We moved to St. Paul, MN and now we are 10 minutes from my sisters, my in-laws, and 1.5 hours from my home town of Eau Claire, Wisco. It’s been wonderful! It was hard to leave close bonds that we formed, but the ones that want to stick around do. It’s also been hard for me to build healthy boundaries with some family, but I’ve learned a lot through that. My husband and I are both freelancers and God absolutely saw us through this move. We go to the North Shore each summer (we honeymooned there) and Duluth is such a beautiful and awesome town! If you ever have any live workshops, I’m bringing my best friend (and creative soul friend!!) and we’re there Jenna! Blessings in your move! Sounds like Jesus has put all the pieces together – MN is happy to have you guys back!!

  2. Crystal says:

    Yay MN!! Congrats on the move! I’m glad this means you can continue to inspire me with my growing business! Thank you and good luck! I’ve been wanting to let you know that I plan to become your paying customer as our business grows a bit more! You are great!!

  3. Jackie says:

    Ahh I miss living in Duluth! Good luck with the move!

  4. Congratulations!! How exciting! Well deserved. Ok, so I’m 55 and after 23 years of being a addiction counselor, 18 months ago I started my dream of hanging my own shingle of being an addiction counselor, recovery and life coach. (Part time) Problem is…I have no idea how to do all this entrepreneur stuff but, here I am. No one, I mean no one I know is a business owner especially in my specialty field but here I am, trudging….. However, YOU Jenna, have been my coach. While I am driving to work (and also working my 3rd job of being a Lyft driver) you are in my ear giving me cutting edge strategies…) You help me Jenna. You relax me. You inspire me to keep pushing through the fear and that is huge so I can find new ways to help the community that my business serves of (only women) who suffers the most. Mothers, daughters, wives, sisters, addicts, trauma victims codependency, relationships….or just any woman struggling from life. God is starting to bring them. Of course my dream is to quit the job full time, close my brick an mortar and one day hit the road as a traveling coach in my RV and coach online so I can see where God is taking me next…. Awww… What a dream. I’m getting there though and YOU, my friend are in my ears cheering me on all the way step by step. I’m so happy for you and all your success! You give glory to God and that is why you’re reaping what you sow so thank you girl! For your inspiration and for all you do for us. You have NO idea. But that’s ok….He does.

    Nadine Steele
    ~Steele Recovery


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