So you’re an online educator and offer courses or digital downloads and are wondering how Pinterest can help drive the right traffic to your site (and convert that traffic to paying clients)? You’re in luck because that’s just what I’m talking about today. The name of the game for online educators using Pinterest for their business is to position yourself as an expert in the area you teach on. How?
Create content that leads to clients
Here’s the thing, people go to Pinterest to be inspired or to help them solve a problem very early on in planning something. What does this mean? Maybe you’re an online fitness coach and sell workout guides. You can bet your audience is searching for workouts to help inspire them on Pinterest. Whatever you’re teaching about, people are searching for solutions to problems in your area on Pinterest.
You want to focus on creating content that leads to people imagining (and choosing) hiring you! This is such a huge opportunity to reach people at an early stage so that when they are ready for help, it will be you they turn to.
Position yourself as an expert in your niche
So, what content should you be creating to accomplish this? How-to articles are among the most pinned on Pinterest. Try to think of ways you can show up and serve your audience in your area of expertise that makes them say “wow, she really knows her stuff” and meets them at that beginning stage of the process. Often teaching your audience can come in the form of a blog post or a freebie that requires someone to enter their email address in exchange for a download of your content so that you can continue the relationship and build the know/like/trust factor that’s necessary before someone purchases from you.
Start a group board or Tailwind Tribe
One of the best ways to position yourself as an expert on Pinterest is to find group boards that are very specific to your niche. When you pin to a group board, you not only get to add content that others might find helpful or useful, but you also get access to their followers and Pinterest connections giving your content a much greater reach (while providing additional beneficial content to your own followers based on what other contributors pin!)
As an example, one of the group boards I participate in is for female entrepreneurs and I pin my how-to articles for email marketing, Instagram and episodes of my podcast. Insider tip: Check out www.pingroupie.com to see what group boards are out there to join and contribute to.
Focus on relationship building
Because YOU are the brand and educator, it’s extra important that you show up as the face of your company. You are going to want to relate and connect with your customers. You want them to be invested in you and you’ll need to connect with them on a more personal level.
People want to know about the person behind the business and you have a story to tell. I’d challenge you to share about yourself across all social media platforms. Get out of your comfort zone and think about ways you can incorporate what makes you unique in your Pinterest presence. Me? I’m known for my love of mac n cheese, yoga pants, home decor and my laid back style and all of those things show up in my Pinterest feed.
Make your profile picture one of your smiling face and connect with your audience by replying and commenting on Pinterest. You’ll be surprised to see that people love connecting with YOU the person and not just what you sell online. I promise.
Love these tips and want to learn more about using Pinterest for your business?