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Oooooh, AI…. Everyone seems to be using you but no one seems to really understand how you work. Or is that just me?!
Either way, if you’ve been on social media lately, I’m sure you’ve noticed that Artificial Intelligence has quickly become the talk of the business world. It seriously felt like overnight, everyone and their tech-savvy mother started using ChatGPT for everything from creating meal plans and grocery lists to writing resumes and job descriptions.
But if you’re like me, the first question I had when experimenting with these platforms was “This is so cool… but what exactly CAN my team and I use it for in our business?”
Sometimes it can be a bit intimidating to stare at a blank screen and a search bar with endless possibilities… Which is exactly why I wanted to record this episode for you today, after my team and I have done plenty of research (and trial and error!) ourselves.
It’s no secret that AI can be a MASSIVE time-saver for small businesses. Using tools like ChatGPT, SwellAI, Copymatic, Jasper, and SO many more can allow you to work smarter, not harder. And once you master the art of using them to your advantage, you’ll get more time back in your day to do what you really love.
If there’s one thing we can all agree on, it’s that we can use more TIME, right?!
So without further ado, click PLAY on today’s episode for 10 easy ways to use AI for your business TODAY… and no, I didn’t use it to write this podcast outline (although, there IS an app for that!). Here we go!
10 Non-intimidating Ways to Use AI for Your Business TODAY:
- Email Newsletters/Blog Posts/Show Notes: You know what they say… Give AI a subject, and it’ll write whatever you want. Okay, maybe they don’t say that… but I am! The AI tools I mentioned earlier are incredible at writing copy around a certain topic in your business. Just give it a prompt, watch it write, and edit it from there!
- Email Templates: Speaking of writing… need a starting point for emails you’ll send to your clients/customers? Use AI to create templates you can re-use over and over again that sound friendly and professional.
- Content Ideation: Stuck with what content to create on social media this week? Head to ChatGPT and say, “Generate social media content ideas for my bakery” or “Give me blog topics for my mom blog” and watch the AI get to work, giving you a goldmine of ideas!
- Generating Blog/Podcast/Freebie Titles: My team uses AI to generate SEO-friendly titles for our blog posts, podcast episodes, freebies, email subject lines, and more. It’s so helpful to have a starting point for these!
- Proof/Improve Existing Content: Instead of having AI write your content from scratch, most of these tools let you paste existing blocks of text and can then improve, proof, and edit them. This will save you loads of time perfecting your content and allow you to really embrace my ‘done is better than perfect’ motto you’ve heard me say so many times over the years. I also love how you can learn through the suggested edits and recommendations!
- Timestamping Videos/Podcast Episodes: Not only can tools like SwellAI write show notes, but it can also timestamp your videos and podcast episodes. Timestamping your content makes for a great user experience, and when it only takes the click of a button, adding this step into your content flow is a no-brainer.
- Job Descriptions: One thing that we’ve been using AI for is for our job descriptions. When we were hiring a new Podcast Producer, we used ChatGPT to write the description by giving it really specific prompts to help us find the right candidate for the job. This saved us loads of time, which allowed us to review the applicants more thoroughly!
- Create a Quiz: AI is super helpful with drafting quizzes that you can use for growing your email list, too. Just be sure to let it know the main theme of the question set first, or it may generate some very random question ranges.
- Generate Stats: Ever looking for statistics to support your content? AI can find them for you to help legitimize your content and beef out your blog posts. This one has been huge for me, because I love to have data and research in my work whether it’s this podcast or in a webinar or a blog post, I want data backed by statistics and research but that often is a super time consuming process and so having AI pump out stats and interesting facts that we can sprinkle into our content has been a massive support and helps round out our content or share more about the topic we’re discussing!
- Writing Biographies/About Pages: Simply provide your resume and some basic information about yourself and you’ll be surprised how quickly AI can write a biography for you! Add it to the About page on your website and BOOM.
So there you have the 10 easy ways to leverage AI in your business starting today. Before I let you go, I wanted to share a few tips to make the most of it and to get what you want out of it:
1. Once the AI creates a piece of content, you can respond to it with specific directions to amend it.
For example, “This email was perfect – now make it sound more conversational,” or “Great blog post – now generate a few title ideas for it,” or “Can you take that response and make it into a bulleted list?” Don’t just stop at the first output, keep on prompting and guiding it to get it where you want it.
2. As business owners, it’s important to understand the legal ramifications when using AI in our content.
My friend Paige Griffith recommends this 3-step approach in a recent Reel:
- Be sure to look at the licensing terms and conditions before using AI-generated content. According to Paige, the majority of AI licenses, give you non-exclusive rights to use their content, but the keywords here are non-exclusive… Meaning, other small businesses may be receiving the same content to use for their business.
- Disclaim your use of AI technology in your website terms of service and your service contracts, if applicable. This will protect you from other companies, accusing you of copyright infringement.
- Be careful of registering AI-generated works with the U.S. Copyright Office. According to the U.S. Copyright Office in recent publications, you can own content that utilizes AI and it may be copyrightable, but it’s all a balancing act regarding the amount that AI played a role in producing that content. You have to ensure the majority of the work was created by you as a human.
Check out Paige’s post that goes deeper into the legality of AI, or get her copy-and-paste AI Disclaimer Clause for your website terms and conditions or service contract. It’s better to be safe than sorry!
3. Remember: while AI can help you in so many ways, it’s important to note lose your voice in the process of using it.
I love injecting my own stories, thoughts, and experiences in and using it to supplement my content, not as the whole of it.
You don’t want to sound like a robot or rely so heavily on it that you lose that powerful connection that only YOU have and can create.
So have fun with it, but make sure to inject YOU and the things only you can add into your AI generated content!
My wish for you is that you’ll take these tips and just give them a try… Don’t fire your virtual assistant–but use these tools in conjunction with your team to make everyone’s lives a bit easier.