Whether you’re dreaming up a new offer poolside or squeezing in early work sessions before the kiddos wake up, this is your go-to summer business starter kit. Inside, you’ll find simple strategies for summer marketing, tips to grow your business with ease, and curated resources designed to help you take aligned action without the overwhelm.
Think of it as your pick-your-own-adventure guide to building momentum all season long. Because your business can grow while you actually enjoy summer (that’s the whole point!)
Picture this: I’m barefoot in the garden, coffee cooling on the porch steps as the chickens cluck nearby. My daughters are chasing butterflies in the backyard while our dogs run loops around the trails we’ve carved into our little slice of the Northwoods. The bees are busy, the flowers are blooming, and my phone is… not in my hand.
This is what summer looks like for us: intentional, joyful, and rooted. It’s also the season where our business doesn’t go dark, but it does go deep. And I think it can feel like that for you, too!
Let’s Make This the Summer You Actually Start
You know that thing you’ve been thinking about doing? Maybe it’s launching a podcast, reviving your Pinterest strategy, growing your email list, or even simplifying your self-care routine so your energy actually matches your ambition.
Over the last few summers, I’ve shifted away from launching and leaned into optimizing, doing the kind of behind-the-scenes work that my audience might not see but can feel. It’s given me space to breathe, time to create, and permission to focus on what matters most: being present. Not just in my work, but in my life.
This guide is your friendly nudge, your curated compass, and your permission slip to pick one thing (not all the things!) and say, “I’m going for it.” Whether you’re in the dreamy idea stage or ready to hit publish, each path here includes exactly what you need to take real action: something to read, something to listen to, a freebie to get you going, and an action plan if you’re ready to go deeper.
No overwhelm. No fluff. Just a clear, supported path to get you moving.
What Makes Summer an Ideal Time to Focus on Growing Your Business?
Let’s be honest: summer doesn’t exactly scream “hustle mode.” And that’s the magic of it. Some of my biggest growth seasons have come from the quiet ones… the ones where I let go of the pressure to be everywhere and focused instead on being here.
Here’s why summer is sneakily perfect for gentle, intentional business growth:
1. It invites simplicity.
Summer gives you permission to simplify, not overhaul. You don’t need a 10-step summer marketing launch plan or a new website to make progress. A few aligned tweaks (like refreshing an offer, batch creating content, or showing up consistently on your favorite platform) can build meaningful momentum, one sun-soaked step at a time.
2. Your audience is online more than you think.
From scrolling Instagram at the lake to opening emails during vacation wind-down time, your people are still paying attention… they’re just craving lighter, more connection-based content. Think emails that feel like journal entries, Instagram posts that sound like porch conversations. This is your chance to show up with value, heart, and honesty (and maybe a beach read rec or two!).
3. You’re more creative when you’re relaxed.
My best ideas don’t come from the screen. They come from the shoreline, from the garden, from watching my daughters chase bugs. Spaciousness creates inspiration. There’s something about being in the sun, letting go of rigid routines, and soaking in inspiration from the world around you that sparks fresh ideas. Whether it’s a morning walk, a mid-day pool break, or time off with your family, those moments of rest can lead to your next best idea.
4. There’s less noise.
Let’s face it: fewer launches, fewer webinars, and fewer “buy now” blasts? That means you have a chance to stand out, serve deeply, and build stronger connections with your community in a season where inboxes and feeds aren’t quite as crowded.
What Is a Summer Starter Kit?
Well, frankly, we’re kind of making it up! The idea here is that you get a hand-picked collection of tools, resources, and action steps designed to help online entrepreneurs like you make the most of summer’s unique energy and momentum. Instead of trying to juggle every new “summer marketing” tactic at once, this kit zeroes in on four high-impact pathways: podcasting, Pinterest, email marketing, and self-care.
Quick reminder: the goal here isn’t to pack your summer with more work. The longer days aren’t beckoning you to just fill up your time with more pressure, tasks, and research… that’s not rejuvenating. That isn’t the best way to use your creativity. And there’s no wrong choice! Pick a starter kit and get curious!
Choose Your Summer Adventure: 4 Ways to grow Your Business in The Sunshine
1. “I want to start a podcast this summer.”
If you’ve been hearing that little whisper, “You should start a podcast…”, you’re not alone. Podcasting is one of the most powerful platforms to build trust, grow your community, and position yourself as the go-to expert in your space. Your voice, your stories, your knowledge? People are craving them.
When I started my show, I didn’t have fancy gear or a perfect plan. I had a message. And that was enough. Sitting in the front seat of my parked car with nothing more than iPhone headphones, my show was birthed into the world.
This summer is the perfect time to carve out space to create your show. Whether you want to grow your brand, build authority, or just finally hit publish on an idea you’ve had for years, this starter kit gives you everything you need to get your message into the ears of people who need it most.
Here’s Your Summer Marketing Starter Kit for Your Podcast:
Listen to this: Podcast Secrets: How I Plan, Record, and Promote Each Episode.
Read this: The Top Rated Marketing Podcast for Ambitious Dreamers and Doers.
Grab this freebie, How to Start a Podcast from Scratch.
Go deeper with my podcasting course, The Podcast Lab!
Let your voice be the thing that opens new doors, builds real connection, and creates consistent content with lasting impact.
2. “I want to use Pinterest to grow my traffic while I’m out enjoying summer.”
Some of our most steady, long-term traffic comes from pins we created three summers ago. Pinterest is the secret weapon for evergreen growth. In a world that focuses on flash-in-the-pan marketing strategies, this is the long-term traffic strategy that keeps working while you log off.
Pinterest is like a digital marketing time capsule: what you pin today can keep driving traffic, leads, and sales for months (even years) to come. If you’re craving more evergreen growth without always being “on,” Pinterest is your secret weapon.
Now is the ideal time to lay the foundation, batch your content, and watch your audience grow while you’re out soaking up the sun. Let Pinterest do the heavy lifting so your business can work for you… even when you’re unplugged. That’s my favorite part!
Here’s Your Summer Marketing Starter Kit for Using Pinterest to Grow Your Traffic:
Listen to this: Why Pinterest Is the Smartest Platform for Growing Your Business in 2025.
Read this: How to Use Pinterest to Grow Your Email List.
Grab this free workbook, The Ultimate Pinterest Guide!
Go deeper with my Pinterest course, The Pinterest Lab!
This is your chance to create visibility that scales, so you can sip iced coffee while your pins do the work of getting traffic to your website and offers!
3. “I want to finally grow and nurture my email list.”
I treat my email list like sacred ground. It’s where I get to show up unfiltered, no algorithms, just connection. It’s also one of the most powerful sales tools I have. I write the emails like I’m speaking to one person directly, to you.
Your email list is your most powerful business asset. Unlike social media, you own your list. It’s direct, personal, and profitable. This summer, why not build the kind of community that’s excited to hear from you and actually buys from you?
Whether you’re starting from zero or finally ready to stop ghosting your subscribers, this kit will help you write emails you’re proud of and grow a list that becomes your business’s safety net and sales engine.
Here’s Your Summer Marketing Starter Kit for Launching or Growing Your Email List:
Listen to this: How to Build Your List from Zero (Even Without a Freebie Yet!)
Read this: How to Build an Email List That Actually Converts.
Grab this freebie, Your One Day Email List Launch Plan.
Go deeper with my ultimate list building, launching, and monetizing course, The List to Launch Lab!
Imagine entering fall with a thriving, engaged list that’s primed for your next launch or offer. Yep, it starts now.
4. “I want to simplify my self-care + routines this summer.”
Some of my best business moves have come from taking better care of me. When I feel well, my work flows. When I’m grounded, my creativity has room to breathe.
If your routine has been feeling chaotic or you’re craving a simpler, more nourishing rhythm, this is your sign to hit reset. Your creativity, energy, and clarity flow so much better when your body and brain feel cared for.
Let’s make self-care feel more doable. Not one more thing on your list, but a support system that helps you actually enjoy the journey of entrepreneurship no matter what if you’re super seasoned or you’re just beginning!
Here’s Your Summer Starter Kit for Your New Self-Care Routine:
Listen to this: Steal My Simple But Effective Work Wind-Down Routine.
Read this: My Summer Skincare Routine (Clean, Simple + Glowy!)
Grab this freebie, the Printable Goal Planner.
Go deeper (into your skin!) with 10% off my all-time favorite skincare, Primally Pure!
When your rituals restore you instead of depleting you, everything else gets better. Let’s start there.
Let This Be the Summer of Aligned Action
Aligned action doesn’t mean doing all the things. It means doing the right thing in the right season. It’s not forced. It’s flowing. Our mantra has been “Let it be easy.” Yes, even when it comes to your summer marketing plan. And that’s what I wish for you, too.
If you’re feeling that whisper, that maybe, just maybe, this could be your season to begin, here’s your permission slip.
If you were sitting on my front steps right now, scared to hit publish or wondering if it’s too late, I’d tell you this: people aren’t watching as closely as you think they are. Someone out there needs what you have. Hiding your gifts doesn’t serve them. And it doesn’t serve you either.
Here’s to aligned action, sun-soaked strategy, and the kind of momentum that feels like freedom.
