Today I’m talking to Laura Roeder, the founder of the Meet Edgar social media automation software. We’re going to talk all about growing a team, starting a new idea and why automation might be the next step for giving you more freedom as an entrepreneur!
She was kind enough to share her secret blogging formula guide so be sure to download your copy below!
Laura started out as a freelance designer building websites for local businesses. When social media became popular, she started helped those same clients with their social media and online marketing. (0:56)
That quickly turned into social media consulting and social media training, online education and informational products before creating Meet Edgar in 2014. (1:32)
Meet Edgar came alive because Laura knew that being an entrepreneur with a small team or a solopreneur trying to do everything that automation is the key. (4:02)
“I was trying to make my small business survive and I just quickly saw patterns and systems to streamline things.” (5:00)
When it comes to hiring a team, Laura did it gradually. She says there are big differences between having a team of employees versus freelancers, and shares what serves her better. (12:08)
Laura gives some tips and tricks for companies using Edgar so they can get the most out of old posts. (23:43)
Laura shares her thoughts about when entrepreneurs are first starting out and what to invest in first. (31:39)
“Software is always going to be cheaper than man hours!” (32:12)