Looking at a digital course from the outside, or the perspective of a student, might have you wondering how someone goes from the idea of creating an online course to selling and marketing it; including managing students, helping with design and functionality, and everything in between! But here’s the truth: you don’t need a million softwares and tools to create (and sell!) a digital course. In fact, I honestly believe there are only a handful of tools course creators NEED to get their learning services ready to roll out to the world. And here’s the best part: ANYONE can do it.
But I wasn’t always so sure of that. A handful of years ago, I came across Amy Porterfield, who then was my ‘mentor from afar’ (until I emailed her, asking her to be my mentor for real) and I ended up taking a course from her and learning why and how I should build my own course. In fact, she’s now 15 years into teaching course creation, has an $100m+ course sales track record, and has helped over 90K people learn how to launch their own digital course.
Amy’s motto is, “Start simple and get fancy later”, so as a recovering perfectionist at the time, I was struck with relief. I needed to hear that I had permission to begin and not have to know every single step first. I could figure it out as I went, so that’s what I did! I started with anything free I could get my hands on, and slowly but surely figured out what kind of software I really wanted to invest in.
Now as an online course creator, I can say I’ve tested and researched dozens upon dozens of softwares, apps, and platforms to run the gamut for creating and marketing a digital course, and some have risen to, and stayed at, the top — even several years into using them. So, I’m rounding up all my favorite, trustworthy, course creation tools to help guide and support you as you think about creating a course of your own. We’ll talk about the price, a snapshot of how the online course tool can help you, and why I love it!
01. Design Your Digital Course with Ease
Price: Ranges from FREE to $15 a month!
Design just got easier with Canva! Canva is, honestly, a gift to ALL of us who need to design a variety of things with ease — and I mean basically everything! You don’t need to know anything about graphic design to use Canva to make what you need for inside your course (like slides for your videos or workbooks and downloads for your students!) and outside (like social media posts and beyond!)
Canva has premade templates so that you can easily plug in your own colors, fonts, text, and images for a super-quick design process. Plus, their templates are organized by need, so you can search for slides, Instagram stories, Facebook posts, or any other graphics that have specific specs!
Get started with Canva for FREE right here!
02. Build Your Digital Course with Kajabi
Price: Starts at $149 a month (save with a yearly membership!)
When you think about building a digital course ‘from scratch’ you might think the hardest part would be actual building of the course, right? Not with Kajabi. Kajabi is the best course creation tool and hosting platform out there! It’s so easy to launch right into your idea and learn as you go without complicated tech. Building in Kajabi feels super smart and intuitive, and they’ve got the BEST customer service if you have questions or hiccups. Plus, they have tools if you ever want to create a membership or launch your website through their platform.
Get 3 months of Kajabi for $99 to start your business here.
03. Create Webpages Using a Template
Price: Starting at $160-$275 (and save 10% with my code!)
If you’re not 100% in love with your website (or you don’t have one yet!), then it’s time for an update! Your digital course needs a home that feels fresh and aligned with your course content so that all of your potential students who land on your site, kow what your course is about, and feel confident purchasing your course (and everything else you offer)!
Built to convert, TONIC’s gorgeous website templates are how I’ve been keeping the design on my site, and every sales page I build, feeling completely new as I create and launch new products. Give your online course the webpage it deserves — no coding or website skills needed!
Need to give your website a refresh? Save 10% on your new TONIC template here!
04. Market Your Online Course to an Email List
Price: Free 14 day trial, then $19/month (50% off!) for your first year!
You need an email marketing tool to help you market your digital course. I honestly think that course creators should start and work on growing their email list, even before they set up things like branding, websites, and social media pages! Why? An email list is a DIRECT way to speak to your audience. It’s a WHOLE lot easier to get in touch with your target audience via their email inbox, instead of doing whatever you can to fight the algorithm on social media. Plus, while websites and other branding pieces often take weeks or months to set up, you can start growing your email list TODAY.
Flodesk is my number 1 recommended email platform because they make email marketing as EASY (and beautiful) as possible. Plus, no matter how many subscribers you have or emails you send out, the price remains the same for the lifetime of your subscription.
Get more details on why I love Flodesk and start your FREE trial!
05. Professional Photos to Beautify it All
Price: $119.20/quarter or $399.20/year (with my exclusive 20% off code!)
Creating a course, updating your website, showing up on social media — they all have one thing in common, and it probably doesn’t end with you being your own photographer. You don’t need to be when you can snag the perfect photos and videos to support your offer from Elevae. This is your secret spot for visuals that are *actually* stunning, and you can use them wherever you need to! Your digital course can come to life with photos that you didn’t have to take yourself. Win-win.
Snag beautiful stock photos from Elevae & use code JENNAFRIENDS for 20% off!
06. Make Sure Your Course is Legal
Price: ranges, starting at $67
Gettin’ yourself covered with an online course contract from The Legal Paige is a must-do step in your course creation process (plus, it’s super easy)! Running your own business, or launching that new stream of income you’ve been excited about, means you gotta do it the right way so that you can keep that dream alive for many years to come. And you don’t have to run and grab a lawyer to make it happen! Tick that contract off the to-do list and rest easy that you and your digital course are set up for success!
Check that ‘legal’ stuff off your to-do list with The Legal Paige!
07. Build a Recording Set-Up with My Faves
Price: ranges
Sometimes the easiest way to make sure your course feels like the cream-of-the-crop, highest quality digital course is to make sure you have the right tools to record crisp and clear audio and video. You can have incredible value and content to deliver — but if your audio sounds like it’s underwater? Your course will be, too. I’ve tried a lot of equipment over the years (from the cheapest to some with higher price tags) and curated all my favorites in my Amazon Shop!
Check out my Amazon Shop for everything I use to capture video & audio for my digital courses!
08. Collect Payment for Your Course Easily
Price: 30 Day Free Trial, then ranges
Ever tried checking out online and feel like the website has somehow turned against you? Having a smooth checkout process for your online course is a must. I love SamCart because I’ve trusted it for so many launches, even big and busy ones, and feeling that kind of reliability in the thick of launching your course is key.
Your digital course students will love having a seamless checkout experience, you’ll love getting to connect with them if they have questions during or before checkout (yep, that’s a function!), and you can easily keep everything about your payment process clean and clear for yourself!
Make your checkout process seamless with your free 30-day trial for SamCart!
09. Edit Your Course Videos with Check out my Amazon Shop for everything I use to capture video & audio for my digital courses!
Price: starts at $169 with a free trial
Not a video editing pro? Neither am I! That’s why I love ScreenFlow (I use it for Mac!) to pull in all the videos I’ve made — yep, the ones where I’ve had to do like 8 takes to get it right — and get an end result super worthy of the digital marketing courses I’m proud to launch into the world! If you want to take the video edits into your own hands without having to be a pro, ScreenFlow is where it’s at.
Get a free trial of Screenflow and feel like a course video editing pro!
Ready to Launch Your Digital Course?
So, there you have it! With tools like Kajabi to host your course, Canva to make it look incredible, and Flodesk to keep your audience in the loop, you’re well on your way to launching a successful, highly impactful digital course. Who says building a course from scratch has to be intimidating? With the right tools, you’re not just building content—you’re creating an experience.
Remember, every expert started somewhere, and with tools like these, your journey will be a whole lot smoother (and more fun!) So don’t let tech hold you back—embrace these tools and get to work on the digital course your future students are craving. You’re just a few clicks away from sharing your brilliance with the world. Now, go forth and get started! Your future students are just waiting to see what you’ve got in store.
Ready for my online course mentor to guide you?
Click here for 3 months of Kajabi for $99 to start your Digital Course here!
Need a website a refresh? Save 10% using this link on incredible TONIC template
Get more details on why I love Flodesk and start your FREE trial!
Looking for beautiful stock photos for your course? Elevae & use code JENNAFRIENDS for 20% off!
