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You need ONE thing to smash your competition… major media exposure. Luckily, I know just the gal to help you: Susie Moore!
Susie Moore is a former Silicon Valley Sales Director turned Life Coach and Advice Columnist. She’s been featured on the Today show, Oprah, Business Insider, CNN, Forbes, Time Inc, Marie Claire and she’s the resident Life Coach Columnist for Greatist.
Her work and insights have also been shared by celebrities and thought leaders including Arianna Huffington,, Kris Jenner and Sara Blakely!
And here’s a fun fact…
She’s never hired a publicist, paid for any of these features, and had no inside connections when she first started out. And you don’t need to either!
She’s written several books including “What if It Does Work Out?”, “Stop Checking Your Likes,” and “Let It Be Easy.” The recurring theme amongst these best-sellers? They all help you cultivate confidence and amplify your voice, which is exactly what Susie is going to teach us today.
In this conversation, we’re chatting about how to leverage media outlets to tell your story… and grow your business in the process.
If you want to dive even deeper into this topic, save your seat for her free class, Overnight Rockstar. In it, you’ll learn how to get noticed, skyrocket your reputation, and become your own publicist!
Without further ado, let’s dive in to our conversation about how to leverage media outlets to tell your story, and grow your business in the process.
The Power of Cultivating Confidence
Susie has learned over her years of entrepreneurship the importance of confidence and how it can attract people to us.
Through her story of challenges while growing up in the UK, she shared that confidence is a willingness to be uncomfortable and that we all have stories and experiences that are valuable to share.
She encourages us to tap into their own stories and wisdom, no matter how big or small they may seem. This is a lesson I think we can ALL learn from!
How To Grow Your Audience
One of the key strategies Susie shared was leveraging existing media channels to grow your platform. She explained that media outlets are constantly looking for stories and content from real people.
By pitching your ideas and stories to these outlets, you can reach a larger audience and gain credibility. Susie emphasized the importance of matching your pitch to the tone and audience of the publication.
Tips For Crafting Your Pitch
Before pitching to a major media publication, Susie suggests spending five minutes exploring the publication’s website, reading articles, and getting a sense of what topics they cover and how they approach them. This will give you a better understanding of the type of content they are looking for and the tone they prefer.
Then, she provided a simple framework for crafting a pitch when approaching media outlets: why this, why you, and why now.
Simply think about what you want to share, why you are the right person to share it, and how it relates to current trends or events!
Become Your Own Publicist
Goal Digger, being featured in credible publications can boost your credibility and attract more clients or customers. When people see that you have been featured in well-known publications, it creates a sense of authority and expertise around your brand.
It also positions you as a thought leader and someone who is knowledgeable and trustworthy in your industry. This can make potential clients or customers more likely to choose you over your competitors!
As Susie shared, all of us have valuable stories and experiences to share, and by leveraging media outlets, we can reach a wider audience and establish credibility.
So, let’s embrace the opportunity to share our knowledge, insights, and stories with the world, and watch as our platform grows and our impact expands!
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