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Feeling a little overwhelmed? I get it. As entrepreneurs, bloggers, and content creators, our to-do lists are never-ending. It’s a constant juggle between creating new content, engaging with our audience, and–oh yeah–actually running our businesses!
That’s why today’s topic is one of my absolute favorites: how to easily repurpose your content to maximize your results in UNDER an hour per week.
The strategy I’m about to teach you today gives your content a waaaay longer shelf life, making sure your hard work gets seen, consumed, and SOLD!
Gone are the days when you spent hours working on a lengthy blog post, podcast episode, or YouTube video and hit ‘post’ without a plan to promote it… I’m going to share with you my best tips to get more eyes on your content in less time than it takes to binge-watch your favorite TV show!
Pinterest’s content lives more than 120 times longer than ANY social media platform. While the most traction happens in the 6-12 month window (referred to as a social media post’s ‘half-life’), well-performing pins can bring tons of traffic even years afterwards. To this day, I literally get thousands of impressions a month on pins that are 3+ years old!
If that doesn’t revolutionize the way you think about your content, I don’t know what will. Are you ready to transform your content strategy while reclaiming your precious time? Let’s dive in!
The Content Creation Overload
Hubspot’s State of Marketing Report found that marketers typically spend about 16 hours a week on content creation alone. This includes activities like writing blog posts, creating videos, designing graphics, and more.
So let’s say we’re working a 40 hour work week, nearly half of our time every week is going into creating content – it’s no wonder we’re burnt out, sick of it, or don’t even want to get into it!
ClearVoice’s Content Marketing Strategy Survey found that 27% of marketers spend between 1-2 hours on content creation daily, while 35% spend 2-4 hours, indicating a significant portion of the workday is dedicated to this task.
The pressure to constantly produce new content can be overwhelming, making it crucial to find strategies that allow you to actually get results from what you’re creating and to make sure that those creations are moving the needle.
The Neglect of Content Promotion
Zazzle Media’s The State of Content Marketing Survey found that while content creation is a major focus, only 30% of marketers spend a significant amount of time on content promotion. This suggests that the majority of marketers are dedicating less time to promotion compared to creation.
According to HubSpot, marketers spend about 10% of their workweek on content distribution and promotion. For a 40-hour workweek, this equates to approximately 4 hours per week.
So if people are spending 16 hours creating, 4 hours promoting, that is HALF of your week devoted to your content. That’s a LOT of time we’re spending on content creation.
What would happen if we redistributed your time and made LESS content but made the content that you’re making drive more impact and greater results? What if you didn’t have to spend 20 hours a week on content at all?
The reality is that on platforms like Twitter, Facebook, and Instagram, content has a very short lifespan. A tweet is relevant for about 18 minutes, a Facebook post for 5 hours, and an Instagram post for around 48 hours. After that, engagement drops off sharply, and our content gets buried.
These platforms aren’t meant to get your work found – they are there to keep people ON the app and entertained or distracted. Their goal isn’t to send people OFF of the app and onto your website or your sales page, which means that while they can be a PART of our marketing efforts, they shouldn’t be the whole.
What this means is that our valuable content isn’t getting the visibility it deserves, leading to not only lower engagement but wasted marketing efforts. Given that businesses can spend up to 50% of their time each week AND 26% of their marketing budgets on content creation, it’s clear we need a better strategy for promotion.
The Solution? Pinterest.
It’s no secret I’m obsessed with Pinterest.
Unlike other social media, Pinterest is a total game-changer because it allows our content to stay visible and keep driving traffic for months, even years. It’s not social media, it’s a search engine – so by nature, its goal is to connect people with your work and to get them to a destination that answers their question or solves their problem.
So what does this mean for us in the realm of content creation and saving time?
Well, if we shift some of our focus from constant creation to smarter promotion, especially on Pinterest, we can make LESS content overall and have our content work harder for us.
This isn’t just about maximizing our marketing efforts – it’s about saving us time and getting off that content creation hamster wheel. Learn how to do this HERE!
Remember how a tweet lives for 18 minutes, an Instagram post has 48 hours MAX to survive, and content is pretty much dead after 8 hours on Facebook? Well, on Pinterest the average lifespan of ONE pin is 4 MONTHS – that’s right: imagine turning hours into MONTHS. We even have pins that are still driving traffic years after we published them!
While other platforms may have a short attention span, Pinterest is all about longevity. It’s like planting seeds that continue to grow and bear fruit over time, ensuring your content stays relevant and continues to drive results for your business.
Optimizing and Promoting Existing Content on Pinterest
You can send Pinterest traffic to ANY URL on the internet including blog posts, your website, a landing page, a sales page, a contact form, your online shop, your podcast, a Youtube channel, \ your LinkedIn profile, your Instagram content… you get the gist.
So imagine the gold mine of content that you are probably sitting on right in this very minute!
If you have past posts, episodes, or content that is still relevant today, all of this can be added to Pinterest. Inside of my free masterclass, I show you how to take ONE piece of content and quickly and easily turn it into ten unique pins.
My Pinterest strategy takes under an hour a week to execute and it gets MILLIONS of eyeballs on our content each month and drives the most traffic to our website organically – more than Facebook and Instagram.
Goal Digger, if you’re burnt out on spending so much time creating content that is living and dying before it actually generates any sort of result for you or you’re looking for a way to create LESS content but have confidence that it will drive MORE results, Pinterest is a platform you definitely need to explore.
Not only can it help lengthen the shelf life of your content 120 times over, but it can 20x the amount of traffic landing on your work giving you way more opportunities to capture leads and make sales.
I hope today’s episode is food for thought for you in terms of thinking about where your precious time is being spent and how you can spend it in ways that helps your content live on and work harder for YOU so that you have more time to get back to the things you love in your life and in your business!
My FREE class, 20x Your Traffic in 1 Hour a Week with Pinterest, will walk you through the 5-Step Pin Persuasion Path to take someone from pinner to customer. I’ll even walk you through the 3 exact steps to convert your traffic to profits.
Plus, did I mention you’ll receive a special gift just for showing up? That’s right! You’ll also get my Ultimate Pinterest Quickstart Guide that will walk you through the 10 essential steps you need to take to use Pinterest strategically for your business this year.
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