How I Increased My Monthly Pinterest Viewers By 500k

Jenna Kutcher 

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July 11, 2018


How I Increased My Monthly Pinterest Viewers By 500k

Are you using Pinterest for your business? Maybe you’re thinking: Oh no, not another social media platform I need to crack the code on in order to be successful. Let’s set the record straight.  Pinterest isn’t social media, it’s a search engine and while your followers there are important, they aren’t our main focus because our reach goes far beyond the people who follow us.


This is why we’re so pumped that Pinterest recently decided to publicly show your monthly viewers on your profile instead of just your followers which is awesome because it’s a more accurate picture of the impact of your pins on Pinterest. (And let’s be honest, we’re sick of our worth being measured by the number under our name, right?) We’ve used a few simple strategies in my business and last month we were able to increase our monthly viewers by 500k! Yeah, half a MILLION. You’re in for a treat, because today I’m spilling the beans on how we did it.


Pin consistently every day

We’ve all been guilty of this at one time or another: pin dumping. You log into the app and 50 pins later you are still there planning your next party, your future child’s nursery or dream vacation. But, when we’re pinning strategically for our business, it’s important to bring those pins in consistently each day instead of all in one batch. I teach (and practice) batch working to the extreme in business and to avoid having to log in and pin each day, we use a site called Tailwind to schedule our pins throughout the week.


Make sure your first 5 pins are your content

Like other social media sites, Pinterest has an algorithm of sorts which is called the Smart Feed. The Smart Feed shows you the best pins, specific to you, based on your past pinning and your activity within the app.  We can reach more people than just those that follow us by getting our pins into the Smart Feed and one of the ways to do that is to make sure that the first 5 pins you are pinning each day are high-quality content that our followers will love. Pinterest will gauge how those 5 pins do with your audience first in terms of engagement (repinning, clicks and comments) and then distribute the best pins into the Smart Feed for others to discover.


Bring new content into Pinterest every week

Pinterest best practices state that bringing fresh content into the platform is a great way to be successful on the app. “Fresh Content” can mean a new pin from your Instagram image, a new blog post, a fresh pin to an old blog post, a link to a new product. You can get creative here, but it’s important to make sure you are pinning the new content you’re creating each week.


Maximize pin exposure with group boards or tribes

Another great strategy we’ve used to increase the number of people who see our pins each day is by pinning to a group board that has the same target audience as my business and participating in Tailwind tribes. In both cases, you’re gaining exposure to other people’s audiences through participating in the group board or tribe! This works because by posting to a group board, you will gain access to other’s audiences through them repinning your content.


Look at your analytics

Too often we get too busy to look at the numbers, but when you take the time to research what’s doing well for you (and then do more of it) you will save yourself time in the long run. There are many places to check in to see what content and which pins are resonating the best with your audience. A strategy we’ve used that’s been successful is to check our data monthly before we create fresh content to make sure our audience is engaged and that we are serving them well. You can check which blog posts are most read on your site (pins that are clicked through), you can check which pins are most repinned, and which boards are performing the best! You can also see what your audience responds to: is it more photos or words on your pins, do they love inspirational posts or more educational, and so on. Creating high quality content for the audience your serving is one of the keys to success on this platform.

Looking for more of my tips on increasing your traffic on Pinterest?

Grab a spot in my free webinar here!

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  1. Karen says:

    I have been using Pinterest as my main source of traffic since I started my blog. With the recent changes and the demise of Boardbooster, I saw my stats taking a downward turn.
    However with some effort and the use of Tailwind more strategically Zi have upped my stats.
    You give everyone a really good overview of how to build your business on Pinterest, so thanks for sharing.
    With Grace and Gratitude

  2. Hi Jenna,
    I recently read that the first 5 pin theory is not how they do it. There is no magical number.
    Can you confirm that?
    many thanks!

    • Hey Penny, Caitlyn here! We were talking with Pinterest directly about this just last week and can confirm that the “first few pins” are what are prioritized for distribution and the “5” number is currently what is used, but that might vary slightly as they adjust the algorithm. Hope that helps!

  3. Dayna Nethercott says:

    Any advice on how to join different Pinterest groups? (If you’re referring to pinning in these groups as a collaborator?) Im not super familiar with this aspect of Pinterest!

    • Hey Dayna! We go through this extensively in The Pinterest Lab (www.thepinterestlab.com) – our best tip is to find the group boards on Pin Groupie and then follow the rules!

  4. Trish says:

    Hey there, can you clarify, and I mean totally explain, the first 5 pins. I am newish and I have had tremendous growth. THANK YOU JENNA For the podcast. I listen every day on my way to work (I deliver babies so congrats)

  5. This seems like a great list of best practices, and I am doing all of the above. Except for bringing in new content every week. I used to do that, and have not in a long time. This is a good reminder for me to get out there and pin directly from good sources, as opposed to just re-pinnning and tailwinding. {BTW, pinning this post too now!)


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A small town Minnesota photographer, podcaster, educator and puppy rescuer, my happiest days are spent behind my computer screen sharing my secrets with the world. I'm glad you're here.

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