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If you’ve been telling yourself it’s too late to start a podcast or that the space is too crowded, I’m here to lovingly call you out.
The truth is, there has never been a better time to start a podcast. The industry is growing, listener numbers are climbing, and podcasting is one of the only platforms where you get someone’s full attention and you get to enter their life wherever they are at.
And yes, there is still plenty of room for fresh, specific, binge-worthy shows… Now, here’s the twist.
Okay, hot take: Podcasting is still booming. But “winging it”? That’s not a strategy.
We are waaaay past the era of sitting in your closet with your iPhone and hoping your tangents turn into downloads. You don’t need to be fancy, but you do need a plan. A podcast isn’t just a creative outlet anymore. It’s a launchpad. A brand builder. A money-maker…. Even if you’re just getting started.
In this episode, I’m breaking down why right now is actually the best possible time to enter the podcasting world and how to launch in a way that sets you up for success, not burnout. I’ll walk you through what’s working, what’s changed, and what you need in place if you want your podcast to grow your business.
And if you’re serious about launching and monetizing your show, I made you a free masterclass that walks you through the entire plan, from setup to strategy.
Click here to sign up for my free podcasting class!
Now, let’s get into why you should start a podcast in 2025, and how to nail the launch.
1. Why Podcasting Works Better Than Ever in 2025
Podcasting isn’t just thriving; it’s booming, with over 460 million people expected to tune in this year. Unlike social media, where you’re lucky to get a few seconds of someone’s attention, podcasts offer uninterrupted connection. People listen while walking, driving, folding laundry. They invite you into their daily lives.
A single episode can build trust faster than ten curated Instagram posts. Podcasting is evergreen. Half of our downloads come from new episodes, and the other half from our archive. And the best part? Niche content thrives. The more specific and helpful you are, the more you attract your ideal listener.
Podcasting creates a deeper relationship with your audience and allows you to become a trusted voice they return to week after week.
2. Why You Can’t Just Wing It Anymore
I recorded my first episodes in my car with throw pillows on the dashboard to muffle the sound. It worked then, but today? You need more than enthusiasm.
Most podcasts don’t make it past episode 7. People want clarity and value, not rambling. If you want to create a show that resonates, you need to answer three key questions: Who is this for? What transformation will they get? Where are you leading them?
Building your show on a foundation of strategy helps you avoid burnout and ensures you stick around long enough to make an impact.
3. How We Use the Podcast to Fuel Business Growth
Goal Digger isn’t just a podcast; it’s the engine behind our business growth.
It warms the audience ahead of launches with behind-the-scenes mini-series. It supports book and course launches with in-depth, evergreen content. It answers FAQs and addresses objections, saving time and deepening trust. We use private podcast feeds as lead magnets and nurturing tools.
Every episode is a chance to connect and convert. It’s not just content; it’s strategic marketing that doesn’t feel salesy.
4. Monetization: More Than Just Sponsors
Spoiler alert: You don’t need brand deals or 100K downloads to make money.
Goal Digger supports my business in a variety of ways. Yes, we monetize through sponsorships (and thank you for listening and supporting those partners!), but also through course and affiliate launches, audience warming, lead generation, and long-term nurture.
Over the years, I’ve tried nearly every monetization model, and alignment always wins.
You can drive sales from episode one with clear calls to action and aligned content. Grow your email list, promote your own offers, and recommend affiliate products. Podcasting is part of your offer ecosystem, not just a content machine.
Monetization happens when you design your show to support your goals from the start.
I teach all of this and more inside my free podcasting masterclass here!
5. What Launching Well Actually Looks Like
Launching a podcast isn’t about one perfect episode. It’s about creating an experience that makes people want more.
Launch with four to six episodes to give listeners a reason to binge. Batch ahead of time to avoid last-minute panic. Choose strong keywords for your title and episode names to help with searchability. Build anticipation through your email list, social media, and even guest swaps.
You don’t need a fancy studio or a team of five. I started with one VA and a vision. What matters is your plan.
Final Thoughts
When I was publishing my book, the publisher insisted we put “Host of the Goal Digger Podcast” right on the cover. That’s how powerful this platform became for me. It built trust, launched offers, and created a legacy.
So no, it’s not too late. You’re not too late. The podcasting space is waiting for your voice.
Let’s make 2025 the year your voice becomes the one someone can’t wait to hear!
Related Episodes
Want to keep exploring if podcasting is right for you? Check out these previous Goal Digger episodes!
- Episode 716: Should You Start a Podcast? Answer These 5 Questions
- Episode 364: Start a Podcast THIS MONTH With These 3 Steps
- Episode 179: A Step-by-Step Guide To Start Your Own Podcast
