Harnessing the Lucrative and Satisfying Power of Being YOU

Jenna Kutcher 

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June 19, 2023


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Hey, you! *Yes, you!* You don’t need to be ANYONE else in order to make money… in fact, your unique personality is *exactly* what your ideal client is looking for. 

Discover how to put “you” into your copy + business on today’s episode of Goal Digger, where I speak with Laura Belgray: an award-winning copywriting expert.

Through her work with hundreds of clients she’s seen firsthand that bringing out your personality in your writing is pure magic for getting people to love you, share your ideas, and happily click your Buy button. You *have* to hear her hilarious stories + strategies, so get ready to get paid to be YOU and let’s dive in!

Embrace Your “Weird”

In the chapter of your book, “Deb Fishbone Likes This”, Laura hate-follows your 6th grade bully on social media, finds her to be delightfully basic, and hilariously reveals what she did that made her so afraid to be disliked. At the end of the chapter, she writes: 

“The key to creativity, business, art, self-expression, any kind of success I value, is to remind yourself that life is not sixth grade. In fact, it’s the opposite. Standing out is where it’s at. Samey and “normal” are the kiss of death, and only the weird survive. And once you’re a grown-up, one person disliking you can’t destroy you. Unless they sue you. Which is why I’d never use Deb Fishbone’s real name.”

Excerpt from Tough Titties by Laura Belgray

Laura and I have both built brands on the very idea that a successful brand is based on our true personality (flaws and all)… because life is not like sixth grade, where conformity and sameness are valued. As adults, we should celebrate our individuality and not be afraid to be ourselves!

This is easier said than done, of course. Many of us struggle with the fear of being disliked or rejected. We worry that if we show our true selves, people will judge us or reject us. This fear can hold us back from pursuing our passions and living our best lives.

Laura’s story is a powerful reminder that we should not let our fear of rejection hold us back. By taking small steps towards self-acceptance, we can start to build our confidence and embrace our uniqueness. We can try new things, express ourselves creatively, and surround ourselves with people who appreciate us for who we are. This leads to a much more fulfilling and authentic life!

Don’t Let Criticism Define You

One of the key takeaways from our conversation is the importance of not letting criticism define us. As Laura points out, it is natural to feel defensive when someone criticizes us, whether it is our work or our personal choices. However, we should not let this criticism devalue us or make us feel like we are less worthy as individuals.

Laura’s approach to criticism is to consider the source. If the criticism is valid, she may take it into account and rethink her approach. However, if the criticism is coming from someone who has no context or view into her actual life, she is less likely to take it to heart.

This is an important lesson for all of us, especially as business owners, where social media can amplify criticism and negative feedback. I know just as well as you do that it can sometimes feel like we’re constantly under scrutiny and that we need to please everyone all the time. However, this is an IMPOSSIBLE task!

Instead, we should focus on being true to ourselves and living our best lives. We should not be afraid to embrace our quirks and idiosyncrasies, even if they make us different from others. In fact, it is often our differences that make us stand out and bring value to the world.

“Tough Titties” Challenges Conformity

In her book “Tough Titties,” Laura Belgray challenges conformity and encourages readers to embrace their true selves. The title itself is a bold statement, defying societal expectations and norms.

Laura’s message is clear: don’t conform to the expectations of others, instead, embrace your individuality and authenticity.

Her book is not just a memoir, but a guide for others who may be struggling with conformity. She offers practical advice on how to break free from societal expectations and embrace one’s true self. She encourages readers to take risks, be vulnerable, and embrace their flaws.

Grab your copy of Tough Titties: On Living Your Best Life When You’re the F-ing Worst, follow Laura on Instagram, and get the ‘only emails anyone likes anymore’ now!

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Before you get any further... Hi! I'm Jenna Kutcher!

A small town Minnesota photographer, podcaster, educator and puppy rescuer, my happiest days are spent behind my computer screen sharing my secrets with the world. I'm glad you're here.

I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life). 

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