Live Coaching: Where to Invest at the Very Beginning of Your Biz

Jenna Kutcher 

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February 12, 2024


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Calling all brand new business owners! This episode is a recording from a coaching session I had with a Goal Digger Podcast listener who is at the start of her business journey and also has ADHD. 

I’m excited for you to learn from my conversation with Allison Saunders, in which I share a mix of mindset guidance and actionable strategies on how to grow her business in a way that leads to success AND honors her uniqueness.

Even if you’re not in the same business stage or industry as Allison, I KNOW that you will be able to take the insights and strategies I share with her and implement them into your own business. These tips aren’t just for new business owners with ADHD, but for anyone hoping to boost your productivity and get started on the right foot!

About Allison

Allison’s journey began when she was abruptly laid off from her corporate job, causing a significant decrease in her household income. Instead of immediately jumping into finding a new job, she saw this as an opportunity to explore her passions and align her work with her purpose! 

As a mom of three and someone who values financial freedom and flexibility, starting her own business seemed like the perfect path for her.

She decided to launch a proofreading and copyediting business, Fixate, specifically targeting solo business owners, entrepreneurs, and small businesses. Allison’s goal is to support underrepresented and underestimated founders who may not have the budget or skills to create polished copy for their businesses.

With her keen eye for catching mistakes and her passion for helping others, she saw this as a way to make a meaningful impact.

Getting Outside Support: Yay Or Nay?

During our conversation, Allison raised several important questions and concerns. One of her main questions was whether she should hire outside support, such as a coach or consultant, at this early stage of her entrepreneurship journey.

While it’s tempting to seek guidance and support right away, I told Allison to hold off on making such a significant investment until she starts seeing traction and results in her business. Instead, I suggested she focus on using free resources and learning from others who provide valuable information in her field.

Navigating Business Ownership with ADHD

Another topic we discussed was how to navigate the challenges of ADHD and mood regulation while running a business. Allison shared her struggles with frequent mood swings and fluctuating energy levels, which can make it difficult to stay focused and productive.

Of course, I can relate to Allison’s struggles with my own ADHD diagnosis

I encouraged her to embrace her natural energy cycles and create a schedule that allows for deep work during her most focused hours.

I also suggested she consider hiring a virtual assistant to handle tasks that overwhelm her or cause unnecessary stress, allowing her to stay in her creative genius zone.

How To Niche Down

We also delved into the importance of niching down and finding a specific target audience. Allison expressed her passion for serving others and her desire to make a difference.

I encouraged her to embrace her unique strengths and focus on serving a SPECIFIC group of clients who align with her values and mission. Using the formula “I help (person) do (thing)” is a great way to get your wheels turning on this.

By narrowing her focus, she can become an expert in her niche and attract clients who truly appreciate her skills and expertise. And so can you, Goal Digger!

Finding Clients As A New Business Owner

Lastly, we discussed the importance of actively seeking clients and putting herself out there. While Allison prefers a more organic approach to client acquisition, I encouraged her to be more proactive and intentional in her outreach.

After all, if you build it, they don’t just “come”!

I suggested she use tools like Loom to record personalized videos for potential clients, offering valuable insights and showcasing her expertise. By taking this approach, she can add value to others while introducing herself and her services in a genuine and authentic way.

Overall, my conversation with Allison was incredibly inspiring and insightful. She is a shining example of someone who is willing to take risks, embrace vulnerability, and pursue her passions. I have no doubt that with her determination and dedication, she will achieve great success in her business.

If you’re in need of a talented copy editor and proofreader, I highly recommend reaching out to Allison via her website.

Let’s support her on her journey and celebrate her courage to pursue her dreams!

Thank you to our Goal Digger Sponsors

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Visit https://www.linkedin.com/goal to get a $100 credit on your next campaign!

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Before you get any further... Hi! I'm Jenna Kutcher!

A small town Minnesota photographer, podcaster, educator and puppy rescuer, my happiest days are spent behind my computer screen sharing my secrets with the world. I'm glad you're here.

I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life). 

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