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I’m going to say something that might sound crazy in an era where everything changes overnight: I spend less than an hour a week on one platform, and it drives over 20,000 visitors to my business every single month. No dancing. No trending audio. No desperate posting three times a day hoping someone sees it.

While everyone else is exhausted trying to outsmart the algorithm, I’ve been quietly winning with a platform where the algorithm actually works with you, not against you.

This is The Goal Digger Podcast, and today we’re talking about the platform that outlasted the algorithm, and why Pinterest is still the smartest move you’re not making.

Before we dive in, I want to let you know that this episode is brought to you in partnership with Pinterest. I’m honored to be part of the Pinterest Educators Program, which means I get to share the strategies that have genuinely transformed my business and help you do the same. Everything I’m sharing today comes from years of real results, not theory.

The Creator Exhaustion Era

Let’s be honest about what 2025 feels like if you’re trying to build a business online.

On social media platforms, you work hard to create content and still only a fraction of your own audience might see it. The focus is increasingly on endless posting, chasing trends, and suggested content, and it’s easy to feel like you’re never done.

You’re creating constantly. Showing up multiple times a day. Writing captions, recording videos, trying to stay on top of what’s working this week. And the advice you keep hearing? Post more. Show up more. Be more.

But here’s what’s actually happening…

You’re spending more time making content about your business than actually working in your business. You’re duct-taping together strategies from free YouTube tutorials and hoping something sticks. You’re second-guessing everything because the metrics keep shifting and nothing feels reliable.

And deep down, you’re wondering: Is this really what it takes? Did I leave my 9-to-5 just to trade it for 24/7 content creation that might not even work?

You didn’t start your business to become a full-time content creator. You started it because you have something valuable to offer. You have skills. You have a story. You have a heart for serving people.

But right now? You’re stuck on a hamster wheel that never stops spinning. And you’re exhausted.

I see it everywhere. In the DMs. In the threads. In the conversations I’m having with women just like you every single day.

People feeling completely discouraged. Wondering if they’re doing something wrong because their reach feels inconsistent. Because they’re posting more than ever and seeing less result than ever. Because they’re working so hard with so little to show for it.

And here’s the thing: it’s not you.

The truth is, social media platforms are designed to keep people scrolling. That’s their goal. And while that might work for entertainment, it doesn’t always align with what you need, which is to build a sustainable business that actually pays you and gives you time back.

And the psychological toll of that? Of creating and wondering if anyone will even see it? Of watching your effort not translate to results? Of feeling like you’re always behind?

That’s real. And it’s not a reflection of your capability or your worth.

But what if I told you the problem isn’t your content?

What if the problem isn’t even you? What if it’s just that social media is designed for a different purpose than what you’re trying to accomplish?

What if there was a different kind of platform altogether? One where the algorithm actually helps you get found instead of making visibility feel like a guessing game? Where your content didn’t expire after a day? Where you didn’t have to perform or trend-chase or sacrifice your peace just to be seen? Where your work from six months ago could still be bringing you clients today?

What if you could finally stop duct-taping your business together and give it the foundation it deserves?

That place exists. And it’s been hiding in plain sight this entire time.

Why Pinterest Is The Exception

Here’s what most people get wrong about Pinterest: they think it’s social media. It’s not.

Pinterest is a visual search engine. And that one distinction changes everything about how you show up and what kind of results you can expect.

On social media, people are there to scroll, to be entertained, to kill time. They’re not looking for you. You’re competing for attention in an endless feed of content designed to keep them there.

On Pinterest, people are there with intent. They’re searching. They’re planning. They’re looking for solutions to real problems. They’re typing in things like how to start a podcast or content ideas for service providers or how to grow my email list.

And you can show up as the answer.

Think about what that means for a second. You’re not interrupting someone’s scroll. You’re not hoping they happen to be online at the exact moment you post. You’re not crossing your fingers that the algorithm feels generous today.

You’re answering their question. You’re solving their problem. They came looking, and you’re what they find.

And here’s the best part: 96% of searches on Pinterest are unbranded. Which means they’re not typing in your name or your competitor’s name. They’re typing in what they need. And if your content is the right answer, you show up.

You don’t need to already be known. You don’t need 10,000 followers or a blue checkmark. You just need to understand what your ideal client is searching for and create content that answers it.

That levels the playing field in a way that feels impossible elsewhere.

The Algorithm Difference

Now, let me be clear: Pinterest does have an algorithm. But here’s what makes it different, and why this matters so much for your business.

The Pinterest algorithm is a connector, not a separator.

On social media, algorithms decide who sees your content based on what keeps people scrolling longest. It’s entertainment-focused. Your content gets separated from the very people who followed you to see it.

Pinterest’s algorithm is designed to connect searchers with the best answer to their query. It’s solution-focused. It’s optimized to help people find what they’re actually looking for.

Which means if your content is the right answer? The algorithm helps you get found. It works with you, not against you.

Your goals and the platform’s goals are actually aligned. You want to reach your ideal client. Pinterest wants to give searchers the best possible answer. When you show up with good content and smart keywords, everybody wins.

You’re not fighting to get seen. You’re being matched with people who are actively searching for what you offer.

The Strategic vs. Creative Work

And this is such an important distinction because it changes the type of work you’re doing, and where you get to spend your energy.

Social media requires constant creativity. A new hook, a new angle, a new way to grab attention every single day. And that’s exhausting, especially when you’re already doing the actual work of running your business.

Pinterest is strategic work. You’re not trying to entertain someone. You’re trying to answer their search query. And that opens up a completely different approach.

You can focus your creative energy on the actual content, the thing you’re trying to get people to. Your course. Your service. Your offer. The work that actually matters.

And then Pinterest becomes the bridge that connects that work to the people searching for it.

You’re not performing. You’re being found.

The Longevity Advantage

Let me tell you what happened last month. A pin I created a year ago drove 1,200 clicks to my website. I didn’t reshare it. I didn’t boost it. I didn’t even think about it.

It just kept working.

Because here’s what makes Pinterest different: pins don’t disappear. They don’t expire. They don’t get buried immediately. They gain momentum over time.

The average lifespan of a pin is four months or longer. Some of my best-performing pins are over a year old and still driving traffic every single week.

Your content on Pinterest ages like wine, not milk. And in a world where so much content feels disposable, where you feel like you’re creating just to watch it vanish, that matters.

It means the work you do today keeps working for you tomorrow. And next month. And six months from now.

That’s not hustle. That’s leverage. And it’s exactly what you need if you want to build a business that actually serves your life instead of consuming it.

And if you haven’t looked at Pinterest lately, you need to. Because the platform has been making moves that make it even more powerful for businesses like yours.

Pins now support direct links. That means your video content can send people straight to your opt-in or sales page, not just to your profile. You’re removing friction between discovery and conversion.

AI-powered search is better than ever. Pinterest now understands context, which means your pins can show up for long-tail keyword searches you didn’t even specifically optimize for. The platform is getting smarter at connecting the right content with the right searchers.

And the analytics? They’ve been completely overhauled. You can now see audience insights, traffic sources, and deeper insights into what’s actually converting. You’re not guessing anymore. You have data.

Pinterest isn’t stuck in 2019. It’s evolving. And it’s evolving in ways that make it more powerful for people who actually want to grow a business, not just collect vanity metrics.

The Traffic Quality

But here’s the part that matters most for you: Pinterest traffic converts.

These aren’t people mindlessly scrolling at 11 PM. These are people actively looking for solutions. They’re planners. They’re decision-makers. And statistically, they have money to spend.

Globally, the audience is 70% women and 30% men. 42% of the user base is Gen Z, and the main reason they use Pinterest is to find information about products or brands. They’re coming with buying intent.

In the US, Pinterest reaches 46% of people ages 18 to 24, 40% of people ages 25 to 34, and 39% of people 35 to 44. These are your people. The ones building businesses, raising families, making decisions about what to invest in.

Pinterest reaches 40% of US households with annual income over $150,000. These are people who can afford to work with you, to buy your course, to invest in your services.

So when a pin of yours sends someone to your website, they didn’t stumble there by accident. They were searching for what you offer. They clicked because they wanted it. They’re already interested.

And they’re far more likely to take the next step, whether that’s joining your email list, buying your course, or booking a call.

You’re not fighting for attention from people who aren’t your ideal client anyway. You’re being found by people who are already looking for exactly what you offer.

That changes everything.

The Slow Marketing Movement

There’s a movement happening right now, and I know you can feel it.

People are tired of the hustle. They’re tired of being told that success requires sacrificing everything else that matters. They’re tired of platforms that demand constant performance and give back so little.

It’s being called the slow marketing movement, and it’s not about doing less. It’s about doing what actually works. It’s about building systems that serve you instead of drain you.

It’s about rejecting the lie that you have to give up your peace, your boundaries, your time with your kids, your self-worth, just to build a business.

Because here’s the truth, and I need you to hear this: Burnout is not a badge of honor. Working yourself to exhaustion does not make you more worthy of success. And you shouldn’t have to choose between a business that pays you well and a life you actually want to live.

You can have both. But not if you’re stuck in systems designed to keep you on a hamster wheel.

Pinterest fits perfectly into this new way of working. Because Pinterest rewards consistency, not urgency. It rewards strategy, not stunts. It lets you set up systems that keep working while you’re living your life.

While you’re at your daughter’s soccer game. While you’re reading a book on a Tuesday afternoon. While you’re taking a real weekend off without your phone glued to your hand.

I think what’s happening across digital marketing right now is actually pushing more people toward this realization.

When you’re creating constantly and not seeing the business results you hoped for, you start asking yourself the hard questions: Is this actually working? Or am I just stuck in a cycle that’s draining me?

When you’re working harder than you’ve ever worked and you’re still not where you want to be, you start wondering: Am I really cut out for this? Is there something wrong with me?

And the answer is no. There’s nothing wrong with you.

You’re not behind. You’re not failing. You’re just missing the strategy that turns your effort into actual results.

People are burnt out. And they’re starting to realize that the constant content hamster wheel isn’t a strategy. It’s a trap. And it’s keeping you stuck in survival mode instead of letting you actually scale and thrive.

Pinterest offers a different path. One that removes the anxiety. Where you’re not obsessively checking metrics hoping you got lucky. Where you’re not wondering if you should have done something differently to get visibility. Where you’re not lying awake at night wondering if your business is going to make it.

You create strategically. You optimize for search. And then you let it work.

That’s what slow marketing looks like. And after years of being told to show up every day, multiple times a day, hustle harder, do more, be more, it feels like permission to finally breathe.

What This Actually Looks Like

Imagine this: You spend one hour a week, maybe less, creating a handful of pins. You schedule them. You move on with your day.

You’re fully present at your daughter’s soccer game, not half-watching while you scroll your phone. You’re reading a book on a Tuesday afternoon without guilt. You’re taking a real weekend off, the kind where you’re not sneaking away to post content or check analytics.

And while you’re doing that? Those pins you created weeks ago are still showing up in search results. They’re still sending people to your website. They’re still filling your email list with your ideal clients. They’re still generating sales.

You’re not checking analytics every hour, white-knuckling it, hoping something worked. You’re not refreshing your phone hoping for traction. You’re not lying awake at night wondering if you did enough or if you’re falling behind.

You planted seeds. And they just keep growing.

That’s what Pinterest gives you: peace of mind and compounding visibility. A business that actually serves you. A strategy that respects your time and your life.

Your business gets to support your life, not consume it.

The Proof

I want to be really honest with you about where digital marketing stands right now, because I think a lot of you are feeling this but wondering if it’s just you.

It’s not just you.

If you’re feeling like your efforts aren’t translating to business results the way you hoped, if you’re creating more than ever but seeing less return on that time investment, if you’re working so hard and wondering why you’re not further along, you’re not imagining it.

The landscape has shifted. Many platforms prioritize entertainment and suggested content. Which means even your own audience, the people who followed you because they wanted to see your content, might not see what you create.

And the people who do see it? They might not be your ideal clients at all.

So you’re working harder than ever, creating more than ever, pouring your heart into content, and reaching fewer of the right people.

And I see it everywhere. Women saying, I feel like I’m shouting into the void. I don’t know what I’m doing wrong. Maybe I’m just not cut out for this.

Here’s what I want you to know: You’re not doing anything wrong. You’re smart. You’re driven. You’re capable. You have something valuable to offer.

It’s just that social media platforms aren’t designed to do what you need them to do, which is actually drive business growth. Which is fill your email list with qualified leads. Which is book your calendar with dream clients. Which is generate revenue so you can pay yourself and build the life you want.

The Pinterest Difference:

Pinterest is designed differently. And the numbers back that up.

The average click-through rate on Pinterest is significantly higher than social media platforms. We’re talking 3 to 5 times higher.

A single pin can generate clicks for months after you post it. Not days. Not hours. Months.

And you don’t need a massive following to get results. You don’t need 10,000 followers or a verified badge or years of platform history. You just need the right keywords and content that answers what people are searching for.

I’ve had pins with minimal engagement metrics, no likes, no comments, nothing that would make them look successful on social media, that have driven thousands of clicks to my website. Thousands.

Because Pinterest isn’t measuring engagement in the traditional sense. It’s not counting likes and comments and shares. It’s measuring whether your content answers someone’s search query. Whether it’s actually useful and helpful and relevant.

That’s a completely different game. And it’s one you can actually win, even if you’re just starting out.

Want to know what this looks like in practice?

Pinterest drives over 20,000 organic visitors to my website every single month. Not paid traffic…. Organic. People who found me through search.

And I spend less than an hour a week managing it.

That’s not an exaggeration. That’s not a best-case scenario reserved for people with huge audiences or big budgets. That’s just what happens when you understand how the platform works and you show up strategically.

Some of my pins from 2023 are still in my top 10 traffic drivers. They’ve sent thousands of people to my site without me touching them again. I created them once, back when my daughter was still a toddler, and they’re still working today.

That’s not hustle. That’s leverage. And it’s exactly what you need if you want to stop trading time for money and start building systems that scale.

Here’s what I want you to really hear: You already have the content. You’ve already done the hard part.

You’ve written the blog posts. You’ve recorded the podcast episodes. You’ve created the freebies and the sales pages and the email sequences. You’ve built the offers. You’ve done the work.

Now it’s just about making sure the right people can find them.

You don’t need to create more content. You don’t need to work harder. You don’t need to add one more thing to your already overwhelming plate.

You need a system that makes what you’ve already created work harder for you.

That’s what Pinterest does. It takes the content you’ve already poured your heart into and puts it in front of people who are actively searching for it.

You’ve done the work. Now let’s make sure it actually pays off.

The Capstone Truth

I want to tell you something I haven’t said out loud yet, at least not like this.

This episode, this topic, matters more to me than you might realize.

Because Pinterest isn’t just a traffic strategy for me. It’s not just a marketing tactic I teach because it works, though it absolutely does.

Pinterest is the thing that gave me my life back.

It’s the platform that let me stop performing. Stop chasing. Stop feeling like I had to be everywhere, all the time, just to stay relevant. Stop sacrificing time with my family just to keep my business afloat.

It gave me permission to create once and let it work for months. To build a business that didn’t require me to sacrifice my peace, my presence with my daughters, my sanity, my marriage, my health.

To build something that felt sustainable instead of frantic. That felt aligned instead of exhausting.

And I’ve spent years teaching this, not because I need another thing to sell, but because I know what it’s like to feel like you’re doing everything right and still not getting the results you deserve.

I know what it’s like to pour your heart into content and wonder if anyone will even see it. To work so hard and feel so behind. To wonder if you’re really cut out for this entrepreneurship thing.

I know what it’s like to feel like you’re failing when really, you’re just using the wrong tools for the job you’re trying to do.

But here’s the thing: this isn’t just about traffic. It’s about what traffic represents.

It’s about being found by the people who need you most. It’s about your work having staying power. It’s about building a business that feels sustainable, not frantic.

It’s about planting things instead of endlessly climbing and competing.

And in a world that keeps telling us we have to do more, be more, post more, Pinterest is the platform that says: what you’ve already created is enough. Let’s just make sure people can find it.

So if you’ve been on the fence about Pinterest, I want you to ask yourself: what would it mean for your business if you had a traffic source that just kept working? What would it feel like to have a strategy where the algorithm actually helps you get found instead of making visibility feel like a mystery?

What would it feel like to finally stop duct-taping your business together and give it the foundation it deserves?

That’s what I want for you. And that’s exactly what I teach inside my free masterclass.

I’m walking you through my exact system, how to take the content you already have and turn it into a steady stream of traffic in under an hour a week. No fluff. No theory. Just the step-by-step process that’s worked for me and thousands of my students.

Click here to sign up for the free Pinterest training!

This is the training I wish I had when I was starting out, when I was piecing things together with YouTube tutorials and hoping something would stick. And if you’ve been waiting for a sign to finally take Pinterest seriously, this is it.

This isn’t about abandoning social media completely. Social media has its place. But it’s about having a strategy that doesn’t live or die based on variables you can’t control.

In 2025, the smartest entrepreneurs aren’t putting all their eggs in one basket. They’re building multiple streams of visibility. And Pinterest is the one that keeps working even when everything else feels uncertain.

Final Thoughts

Here’s what I know: platforms will keep evolving. Strategies will keep shifting. Trends will keep coming and going.

But Pinterest? It’s been here. It’s still here. And it’s going to keep working for the people who understand what it actually is, a search engine with an algorithm designed to connect you to the people already looking for you.

You don’t need to dance on camera. You don’t need to go viral. You just need to show up in the right place, with the right message, for the people who are already searching.

Let’s build the thing that brings you peace, profit, and purpose, not more pressure.

Go grab your free seat, and I’ll see you inside the training!

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