Let’s be honest: the digital marketing world moves fast, and some platforms seem to lose steam overnight. But Pinterest? It’s still the quiet powerhouse that too many business owners overlook.
Unlike Instagram or TikTok, where people are mostly looking for entertainment and connection, Pinterest users arrive with intention. They’re planning weddings, mapping out workouts, researching recipes, and hunting down the exact solutions to their problems. In other words, they’re primed to discover you.
The best part is that Pinterest isn’t a “post today, gone tomorrow” type of platform. Pins can drive traffic for 6-12 months on average, with some performing for years after you hit publish. I’ve had Pins resurface in my analytics that I made ages ago, still sending hundreds of people to my site. That’s the kind of sustainability I want for you, too.
Quick Wins Preview: Before we dive deep, here are three things you can do today: update your bio link to something specific, create one Pin from existing content, and audit your top-performing post for refresh opportunities.
So let’s dive into five creative, human-centered ways to make Pinterest work for your business.
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1. Add a Strategic Link in Your Bio
Think of your Pinterest bio like your front porch: it’s the first impression. Yes, people are checking out your boards, but that little description area? It’s often the very first place they decide whether to take the next step with you.
Instead of linking to a generic homepage (where people can get lost), give them one clear place to land. Maybe it’s your best-performing freebie, a quiz that gives them a personalized result, or even a blog post that naturally funnels them into your offers.
When I first switched my bio link from a homepage to something more fun (it was my “Secret Sauce Quiz”!), I noticed something: people were not only clicking but subscribing. That tiny shift turned my profile from a passive placeholder into a pathway. Since then, I make sure that my bio is always updated with exactly the kind of action I am hoping my audience makes, rather than hoping they hunt for it themselves.
The Pinterest Bio Link Strategy That Actually Works
When I first switched my bio link from a homepage to something more fun (it was my “Secret Sauce Quiz”!), I noticed something: people were not only clicking but subscribing. That tiny shift turned my profile from a passive placeholder into a pathway.
Since then, I make sure that my bio is always updated with exactly the kind of action I am hoping my audience makes, rather than hoping they hunt for it themselves. This Pinterest marketing strategy for small business owners has consistently outperformed generic homepage links by 3-4x in my experience.
Takeaway: your bio shouldn’t just say who you are. It should show people where to go next.
2. Use Pinterest’s Shopping Tools Creatively
One of the biggest updates in the past few years has been Pinterest’s push toward shopping. But here’s where I think most businesses are making the wrong assumption: you don’t have to be a retail brand to benefit.
Sure, you can tag products like clothing, decor, or physical goods, but you can also get scrappy with this tool. I’ve tagged digital products, courses, and even freebies. You could tag a podcast episode, a blog post, or a download that ties directly into your business funnel.
Here’s why this matters: people on Pinterest are there to take action. They’re in “discovery mode,” and when you make the next step really obvious, like a little shopping tag they can click, you remove friction.
Don’t think of it as “selling.” Think of it as guiding. Because if someone already raised their hand by clicking, it means they want what you’re offering.
Service-based businesses can tag consultation bookings, free strategy calls, or lead magnets just as effectively as physical product sellers.
3. Repurpose Content You’re Already Creating
Let’s have a moment of real talk: you’re already creating way more content than you realize. That Instagram caption you spent 20 minutes perfecting? Content. That podcast episode you just recorded? Content. Even your weekly email is content.
Pinterest loves fresh Pins, but that doesn’t mean you need to start from scratch. You can take what you’ve already created and simply repackage it in a way that fits Pinterest SEO best practices.
My Content Repurposing System
Here’s how I do it:
- Pull a key quote from a podcast → turn it into a bold graphic
- Take an Instagram reel that’s trending → add a fresh title + Pin it
- Write an email tip → drop it on a Pin that links back to the blog post
- Transform blog post headers into individual Pin graphics
- Turn customer testimonials into quote graphics
I use Canva to make these designs quickly, and it’s made “fresh content” feel a lot less intimidating. Trust me: the work you’re already doing deserves to live longer than 24 hours on Instagram Stories.
I created my free masterclass, “Create Once, Traffic for Months: The 1-Hour Pinterest Plan to Extend Your Content’s Lifespan,” because I know how exhausting it feels to keep making content that disappears in a day. Pinterest changed that for me, and I want to show you how it can do the same for you. Grab your spot here!
RELATED: Pinterest Pin Design 101: Elements of a Scroll-Stopping Pin
4. Refresh and Re-Pin Evergreen Content
If you’ve been creating content for more than a year, I can almost guarantee you’ve got hidden gold sitting in your archives. The problem? Some of it might be outdated, and outdated content is the last thing you want showing up on Pinterest months or years down the road.
The Quarterly Content Audit System
I try to set aside time each quarter to review old posts and freebies. I’ll ask myself:
- Does this still represent my brand voice?
- Is the opt-in or offer still valid?
- Could I create a new graphic that feels more modern?
- Are the Pinterest analytics showing any patterns I should note?
Every time I do this, I notice traffic spikes from refreshed Pins. Updating older posts and making new graphics not only keeps things relevant but also signals to Pinterest that your content is fresh.
It’s like giving your best work a second chance to shine. Plus, Pinterest’s algorithm favors fresh Pins to evergreen content, making this strategy doubly effective.
RELATED: What is Evergreen Content? Why Pinterest Loves It
5. Think Pinterest-First When Designing Content
Here’s the truth: what works on Instagram won’t always land on Pinterest. On Insta, people know you. On Pinterest, you’re often a stranger.
That means your Pins have to stand on their own. You want graphics that speak to a problem or a dream your audience has, even if they’ve never heard your name before.
Creating Pins That Stop the Scroll
For example, when I first started creating quote graphics from my podcast episodes, I was shocked at how well they performed. A simple line like, “Your following doesn’t equal your income” outperformed Pins with just episode titles by 400%. Why? Because it gave people a reason to stop scrolling and click.
So instead of just thinking, “How can I repurpose this post?” ask yourself: “How will someone who doesn’t know me yet connect with this Pin?” That shift alone can transform your Pinterest marketing strategy.
Consider these Pinterest-first design principles:
- Use clear, readable fonts (think mobile-first)
- Include your website URL on the graphic
- Focus on the benefit, not just the topic
- Use vertical orientation (2:3 ratio works best)
- Test different color schemes and text overlays
A Pinterest Workflow That Won’t Overwhelm You
I know you’re busy. You don’t have hours a day to spend on Pinterest, and the good news is… you don’t need to. Here’s a rhythm I’ve used that keeps things simple:
- Create 3-5 new Pin graphics each week (even if they point to old content)
- Audit one older blog post per month and refresh its Pins
- Repurpose 1 piece of content per week from Instagram, email, or podcast
That’s it. No overcomplication, no hamster wheel. Just a few intentional habits that add up over time.
RELATED: Pinterest Myths That Are Sabotaging Your Strategy (And What to Do Instead)
FAQs About Pinterest for Business
Q: How often should I Pin for optimal Pinterest SEO?
A: Pin 1-3 times per day consistently for best results. Consistency matters more than volume because we want quality, not quantity. Pinterest’s algorithm favors accounts that Pin regularly rather than in bursts.
Q: Can service-based businesses succeed on Pinterest?
A: Yes, service-based businesses can absolutely succeed on Pinterest. Use Pinterest as a top-of-funnel tool to guide people to resources, quizzes, or blog posts that introduce them to your offers. Many consultants, coaches, and service providers see 30-40% of their website traffic from Pinterest.
Q: Do Pins really last for years?
A: Yes, Pins can drive traffic for years after creation. I’ve seen traffic from Pins created two or three years ago that are still generating clicks. Pinterest functions as a search engine, not a social media platform, so evergreen content performs exceptionally well over time.
Q: How do I track Pinterest marketing success?
A: Track Pinterest success using Pinterest Analytics to monitor impressions, clicks, and saves. Connect Google Analytics to see how Pinterest traffic converts on your website. Look for trends in your top-performing Pins to inform future content creation.
Q: What’s the best Pinterest traffic strategy for beginners?
A: The best Pinterest strategy for beginners is to start by repurposing existing content into Pin-friendly graphics. Focus on evergreen topics in your niche, create clear calls-to-action, and be patient because Pinterest success builds over time.
RELATED: Why Pinterest Feels So Difficult (And How to Fix It)
Why Pinterest Marketing Still Works for Small Businesses in 2025
If you take nothing else from this post, let it be this: Pinterest isn’t dead; it’s just different. While other platforms demand constant attention (and give you 24 hours of visibility at best), Pinterest rewards strategy and sustainability.
I love Pinterest because it gives you something most marketing channels don’t: breathing room. You don’t need to Pin all day or chase every trend to see results. A thoughtful workflow, a mix of fresh and refreshed content, and a clear path for your audience can turn Pinterest into your quiet-but-powerful traffic machine.
The Long-Term Pinterest Advantage
Pinterest users have high commercial intent. They’re 3x more likely to click through to websites compared to other social platforms. They’re actively seeking solutions, making them ideal prospects for businesses of all sizes.
If you’ve ever wished you could “do less but better” in your marketing, Pinterest is your chance. Because here’s the truth: the Pins you create today could still be sending dream clients, customers, and readers your way years from now.
So, don’t think of Pinterest as just another platform to manage. Think of it as your business partner in visibility, working behind the scenes while you spend more time creating, serving, and living your actual life.
Want to simplify your marketing and stretch your content further?
