If trust is the currency of 2025, how rich are you?

We live in a world where credibility is everything. Audiences crave authenticity more than ever and are savvier than we give them credit for. They can sniff out AI-generated fluff, exaggerated success stories, and overhyped marketing tactics a mile away. So, how do you set yourself apart? How do you fast-track brand visibility with your audience, especially when they’re constantly bombarded with content?

The answer isn’t grinding away on social media or churning out blog post after blog post, hoping someone stumbles across your brilliance. The fastest way to build trust isn’t about creating more content. It’s about showing up where trust already exists. And that’s exactly what media coverage allows you to do!

Why Media Coverage and Exposure is a Trust Accelerator

Publications like Forbes, Business Insider, Good Housekeeping, and Oprah Daily have spent decades (or even centuries) earning the trust of their readers. When you appear in a trusted media outlet, you instantly inherit that credibility. Suddenly, you’re not just another voice in the online space; you’re the expert they should listen to.

Think about it like this: If you walk into a five-star hotel and see an Evian water bottle for sale, you expect to pay $10 for it. That same bottle at a gas station? Maybe $1.50. The product hasn’t changed, but the perception of its value has. Where you’re featured matters.

I learned just how powerful this strategy is from Susie Moore, a PR genius who has mastered the art of media features. Through her insights, I realized that this isn’t just a nice-to-have; it’s one of the smartest moves you can make for your brand. In fact, by leaning into Susie’s wisdom and integrating a PR strategy into the content creation I was already doing (like writing blog posts just like this one!), I landed a featured article for Oprah Daily! It was a game-changer for my brand visibility, credibility, and business growth beyond what any solo social campaign could do. It was a pure pinch-me moment!

The Hidden Benefits of Media Features

Have you ever scrolled past an article in Forbes or Business Insider and thought, ‘Wow, that person must really have it all together to be featured there’? Maybe you assumed they had insider connections, years of experience, or a massive following. 

Here’s the truth: Many of the experts featured in major media outlets started exactly where you are right now. They weren’t overnight sensations. They were people with a message, a story, or expertise, just like you who simply knew how to position themselves.

Media features aren’t just for bestselling authors, CEOs, or celebrities. They are for anyone who has valuable insights to share. Whether you’re a small business owner, a coach, a creative, or someone who has learned life-changing lessons through personal experience, your voice deserves to be heard. 

And when you leverage media exposure, you unlock a level of trust and visibility that no social media algorithm can ever compete with. Plus, media features offer unexpected perks that most entrepreneurs don’t take full advantage of like:

• SEO Power: Major media sites have high domain authority, which means backlinks from them boost your website’s ranking on Google.
• More Organic Leads: Readers who discover you through trusted sources are already primed to believe in your expertise and are more likely to convert.
• Longevity Over Algorithms: Unlike social media posts that disappear in 24 hours, media features stay online forever, continually driving traffic and credibility.
• Surprise Income: Some publications even pay for expert contributions (yes, getting press can actually make you money!).

How to Get Media Coverage (Even If You’re Not “Famous” Yet)

Here’s the secret: You don’t need fancy credentials, a massive audience, or a bestselling book to get featured. What you do need is a compelling story or expertise that aligns with what journalists and editors are looking for.

1. Shift Your Mindset: Your Life is Your Credibility

You don’t need a Ph.D. or 10 years in business to be a media-worthy expert. Your personal experiences, insights, and unique perspective make you qualified.

Think about it: Would you rather read a financial article from a corporate banker or from a single mom who paid off $100K in debt while raising three kids? People want real stories from real people.

2. Find the Right Media Outlet

Where does your audience already hang out? If your dream clients are flipping through Good Housekeeping or MindBodyGreen, that’s where you should be. If they’re reading Entrepreneur or Fast Company, pitch there. The key is to align your story with the media brand’s audience.

3. Pitch Like a Pro

• Keep it short and to the point. Editors don’t have time for long-winded pitches.
• Make it service-driven. How does your expertise help their readers?
• Show proof of engagement. If you’ve written a blog post or shared a social media post that resonated, use that as an example of why your angle will land.

Here’s Your PR Strategy Action Plan

You’ve got the media mention … now what? Here’s how to make that single feature work hard for you:

• Add the “As Seen In” logos to your website and social media.
• Reference it in your pitches, emails, and conversations to instantly boost credibility.
• Use the backlink to boost your Google ranking and drive more traffic to your site.

Want to learn the exact strategy I (and soooo many others!) used to get featured? Susie Moore’s free masterclass, Overnight Rockstar, breaks it all down for you! She’s the reason I finally cracked the PR game, and I know her approach will work for you, too. Plus, I’ll be hopping in during her training, so come say hi!

Don’t Just Build an Audience; Build Trust

The online space is crowded, and attention is fleeting. But trust? Trust is priceless. And media features give you a shortcut to earning it, without years of slow audience-building.

So, here’s your challenge: Take five minutes today to list three media outlets your ideal audience trusts. Then brainstorm one article, story, or tip you could contribute. And if you’re really ready to skyrocket your reputation and become your own publicist, don’t miss your chance to learn from Susie for free!

Trust is the currency of 2025. It’s time to start stacking up your wealth.

---

Become Your Own Publicist Overnight!

It’s time to get NOTICED! Get a seat in Susie’s PR masterclass training while you can!