MENU

THE JK BLOG

How to Own Your Awesome, Stand Out from the Crowd, Build a Successful Biz, and Have Fun Doing It!

What's Your

Curious? Take the quiz

Dear Jenna: Overcoming the Fear of Failure

FOR ENTREPRENEURS

JKC-1-4-copy Dear Jenna: Overcoming the Fear of Failure
Dear Jenna:
 
I have heard you say on your webinar (which I LOVED!) that you basically picked up a camera and jumped in to photography. I totally admire your courage! I have been learning about photography and editing for two years, many people admire my work, yet I still lack the courage to follow my dream of owning my own business. I am both a perfectionist and an introvert, so believing in and marketing myself are very difficult for me. Do you have any advice for how to overcome the fear of failure? How do I promote my work in a way that seems natural and not forced?
 
Thanks for all you do!
Sincerely, Fearing Failure 
 

Dear Fearing Failure, Dang, these are some great questions and I’ll get back to you know I know the answers (only half kidding!) I think the points you brought up are absolutely valid and a giant part of owning a business and branching out on your own. The fear of failure will always plague you but there are definitely tips and tricks to overcoming it (and owning it!) I remember when I handed in my letter of resignation to my corporate job and said “goodbye” to my windowless office but also goodbye to a consistent paycheck and benefits. Failure was the piece that would haunt me in my dreams.

I would play out the scenario of not making it, having to apply to a new job, what I would tell my family, I went thought every potential outcome over and over in my head until I actually sat down and wrote out an action plan for every scenario my brain was creating. What if I failed? I have two degrees, experience, and a resume that would help me find something new. What would people think? If they loved me, they would be proud of me for trying and supportive of the next steps. You see, when I actually saw that even if I failed, I would survive, the failure didn’t seem as scary anymore. It wasn’t this debilitating thing, more of an afterthought. As business owners, fear will always plague us. It’s that terrible voice that sits on our shoulders and whispers that we aren’t enough, we aren’t worthy, we don’t deserve success.

I want you to have a louder voice that is cheering you on, imagine me sitting on your other shoulder (this is a hilarious visual) whispering that you can do it, you are capable, and you’re worthy. To be good at marketing, we don’t need to shout to the masses, to have sales pitch after pitch, we need to really own our message and whisper it to the people who are waiting to hear it. You are now your own publicist (unless you are Beyonce status and have a PR agent!) Instead of feeling like you’re constantly selling or marketing yourself, it’s important to feel like you are inviting people into your life, your business. The invitation trumps the sales pitch forever and ever! You are different and you have something special, unique to offer this world that only you can offer: focus on that. Don’t go with the flow, only dead fish do that, make yourself different, set yourself apart from the others, and trust in your ability to tell stories in a special way. You’ve got this, it will be a process with growing pains, just listen to that voice that’s cheering you on and prove the naysayer wrong. Love, Jenna

There’s still time to join my free challenge, “7 Days to Cracking the Instagram Code!”

Just hit this link to sign up and join the 7,500+ Instagrammers who will be working with me this week!  

 –
 

by Jenna Kutcher 

Leave a Reply

Your email address will not be published. Required fields are marked *

BINGE THE LATEST POSTS

One Month of Conley Kate

PERSONAL

5 Strategies That Add 5,000 Subscribers to My Email List Every Week

GOAL DIGGER

Paving Your Own Way in a Male-Dominated Industry

GOAL DIGGER

Where to Start: Email List Building

FOR ENTREPRENEURS

What You REALLY Need to Know About Email Lists

GOAL DIGGER

goal
digger

the podcast

The Latest From the Goal Digger Podcast

BINGE listens

digger

MORE GOAL DIGGER SHOW NOTES

5 Strategies That Add 5,000 Subscribers to My Email List Every Week

Paving Your Own Way in a Male-Dominated Industry

What You REALLY Need to Know About Email Lists

What Worked, What Totally Sucked: A Review of 2018

Stop Wondering About: Digital Products

Conley Kate: A Birth Story

TOP PICKS

Instagram is kind of my thing.

@JENNAKUTCHER

© JENNA KUTCHER 2019

|   ALL RIGHTS RESERVED

|    SITE CREDIT

|    GET IN TOUCH

|    Legal