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What if I told you it’s possible to grow your email list to 1,000 engaged subscribers in just one year? You might think it sounds ambitious, but today’s guest is ready for the challenge! 

Meet Cassie Groeschl, a registered dietitian, mom, and member of the Goal Digger Community who is setting her sights on big growth in 2025.

Cassie is on a mission to help busy moms reclaim their energy and time through holistic nutrition, meal prep, and wellness routines. 

Her goal? To grow her email list from 93 subscribers to 1,000 by the end of the year. 

She’s already rolling out her second freebie, her 7-Day Fit In Your Greens Challenge, and dreaming up a membership program that will serve her audience in a deeper, more meaningful way.

But like many entrepreneurs, Cassie faces the challenge of limited time and resources. She’s trying to figure out how to prioritize her energy between content creation, email marketing, and nurturing her audience. Sound familiar?

In today’s episode, we’re diving into all of it: how to make sure her offers land with the right people, the power of going deep instead of wide with her audience, how to spend her time wisely when it comes to content and email strategy, and an easy system for batching emails so she’s consistently showing up in inboxes every week.

If you’re ready to grow your list, serve your audience, and maximize your impact without feeling like you’re stuck on the content hamster wheel, sign up for my FREE class: From Zero Subscribers to an Email List of Engaged Buyers!

Seriously, friend: not only will I teach you how to start and grow your email list, I’ll pull back the curtain on the metrics that show off email’s superpowers when compared to social media. 

Save your seat for the class here!

And if you’re dreaming of one-on-one coaching like Cassie, be sure to join the Goal Digger Podcast Insiders group on Facebook!

Now, on to some of the biggest takeaways from my coaching session with Cassie…

Stop Thinking “Masses” and Start Thinking “Niche”

When we think about audience growth, it’s easy to aim for the masses—but success lies in going deep, not wide. 

Cassie’s audience doesn’t need to be massive; it needs to be specific.

• Reverse-engineer your goals: Determine your income target and how many sales you need to reach it.
• Niche expertise is king: Instead of trying to appeal to everyone, focus on becoming the go-to expert for your audience.
• The takeaway: The more you resonate with your niche, the more profitable and fulfilling your business will be.

Freebies as Feedback

Cassie’s 7-day challenge is a great start, but there’s more to freebies than capturing email addresses—they’re powerful tools for understanding your audience’s needs.

Here are the ways I recommend business owners use freebies as more than just lead generation:

• Experiment with multiple freebies: Test different ideas to see which resonates most.
• Shorter is better: A 5-day challenge can feel more achievable for busy moms, increasing their likelihood of success.
• Track engagement: Use opt-in rates and feedback to refine your offers and discover what your audience values most.

Email Marketing that Nurtures and Converts

Email lists thrive when the content is consistent, value-packed, and intentional. 

In our conversation, Cassie learned how to create a rhythm that keeps her audience engaged and ready to take action!

Here are my biggest tips:

• Batch your emails: Plan and write content for an entire month to stay consistent without feeling overwhelmed.
• Serve vs. Sell: Maintain a balance between value-driven emails (stories, tips, and inspiration) and promotional emails.
• Simplify your goal: The purpose of an email is to get readers to click. Direct them to blogs, podcast episodes, or sales pages with compelling content that leaves them wanting more.

A Fresh Approach to Offers

Cassie’s meal prep course is full of value, but the key to long-term success is simplicity. 

By refining her offer and how it’s delivered, she can help her audience achieve results without overwhelm.

Here’s a checklist to audit your current offers, or to create a new one: 

• Keep it simple: A streamlined course with clear, actionable steps is more likely to lead to success than an overly comprehensive program.
• Create flexibility: Add extras like resources or tools as optional, not mandatory, to allow participants to customize their experience.
• Consider live coaching: Launch a pilot program with small groups to gain insights and refine your course.

Final Thoughts

Cassie’s goal to grow her email list and connect with busy moms is ambitious, but with the right strategies in place, she’s well on her way.

By focusing on her niche, leveraging her freebies for insight, and creating a strong email content rhythm, Cassie is laying the groundwork for a thriving, sustainable business!

To support Cassie in her email list-building goal (and to learn how to eat leafy greens every day!), join her 7-Day Fit In Your Greens Challenge! You can also sign up for the FREE live demo of her course, “Busy Mom Meal Prep”, to see how Cassie uses meal prep to fuel her family and her goals. And be sure to follow her on Instagram to follow along with her journey!

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