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Picture this: you’re scaling your business without burning out.
Actually, let me be more specific—you’re scaling with the help of a team that never sleeps, never needs a vacation, and costs you almost nothing.
Sound impossible? It’s not. And today’s guest is here to show you exactly how.
Natalie MacNeil is an Emmy Award-winning media entrepreneur, a futurist, and a visionary when it comes to AI and entrepreneurship. She was named one of Inc.’s “27 Women Leaders Changing the World”, and she’s actively reshaping how we build businesses with her AI Dream Team™, a system of 40+ custom GPTs designed to support every core function of a business.
But here’s what I love about Natalie’s approach… This isn’t about replacing the human, heart-led parts of your business.
It’s about finally stopping the cycle of doing everything yourself, burning out, and resenting the business you built. It’s about reclaiming your time and creative capacity so you can focus on the work only you can do.
If you’ve been drowning in the day-to-day, if you’re tired of being the bottleneck in your own business, or if you’re curious about how to use AI with integrity and strategy, this conversation is going to change how you work.
If you’re curious about having an AI Dream Team™ of your own, click here!
I’ve personally paid for and taken Natalie’s course and I mean it when I say she has saved me HOURS of time every single week; it really is a game-changer.
If you embrace your AI partnership, and follow Natalie’s proven framework, it will amplify your reach and multiply your impact as a transformational leader. And the more of us using AI ethically and for good, the brighter our collective future will be!
Click here to join AI Dream Team™!
Releasing the Guilt Around Delegating
One of the things we talked about right away was the guilt so many of us, especially women, feel when we even think about delegating. It’s as if asking for help or automating a process somehow makes us less worthy or less hard-working.
Natalie put words to something I’ve been sensing for a long time: we’ve been conditioned to tie our value to how hard we work. From the Industrial Revolution to our own family dynamics, we’ve inherited this belief that busyness equals worth.
But what happens when technology allows us to reclaim time? We often fill that space with more work instead of letting ourselves breathe. Natalie challenges us to break up with the “hard equals good” mentality and to start asking a better question: “Who am I outside of what I produce?”
That question led me on my own joy journey (like rowing on Lake Superior, baking sourdough, volunteering in my community) and honestly, it made my life feel so much more whole.
The good news? AI isn’t replacing what makes us human. It’s inviting us to rediscover it.
AI and Conscious Leadership
Natalie and I didn’t shy away from the concerns around AI… I asked her my biggest questions about ethics, environmental impact, and even fear of the unknown. But what she shared shifted everything for me.
She believes we’re in a moment of massive transformation, one that can feel disorienting but is also full of possibility. She compares it to a dragonfly’s metamorphosis; how it starts its life underwater, unable to even imagine what it would be like to fly.
Right now, many of us are underwater when it comes to AI. We can’t yet see the full picture of what’s possible. But what Natalie invites us to do is think like futurists—to hold space for hope, creativity, and impact, instead of defaulting to fear.
She also reminded us that we each have a role to play in shaping how this technology grows. The way we interact with AI now is, in a sense, training it. What if we treated AI like a child, teaching it empathy, integrity, and intention? That idea really stuck with me.
Building Your AI Dream Team™
Once we laid the foundation, we got into the nuts and bolts: how do you actually build this so-called AI Dream Team™?
Natalie’s approach is built on what she calls the “Three Cs”: clarity, context, and cues.
First, you define the role the AI will play, and make it specific. Don’t just say “act as a copywriter”. Rather, say “act as an award-winning copywriter who specializes in heart-centered, high-converting launch copy.”
Next, give it rich context about your brand, your voice, and your audience.
Finally, provide the cues: things like past emails, voice transcripts, or brand guides that help it learn how to sound like you.
And no, it’s not about creating one mega-bot that does everything. Natalie encourages building multiple specialized GPTs, just like you would build a real team. One for subject lines. One for operations. One for project management. One for creative strategy. Each of them trained for their specific task, all working together in a beautifully orchestrated system.
And the best part? You don’t need a huge team anymore. Natalie runs a multi-million dollar business with just five people—and so do I. And with AI now plugged into our workflows, those five people feel like a team of 50.
Click here to learn about how to create your own AI Dream Team™!
Keeping the Human in Your Brand
If your biggest fear with AI is losing your voice or sounding robotic, I get it. I’ve been there. But the truth is, when you train these tools properly and collaborate with them the right way, they actually help you sound more like yourself, not less.
Natalie suggests uploading your real conversations—things you’ve said out loud, in your own natural tone—so your AI gets to know you. You can even have the AI interview you about your values and beliefs, and feed that data back into its training!
And instead of just accepting its output at face value, make it relational. Give feedback. Ask questions. Make edits. Let it be a partner, not a puppet.
Since implementing Natalie’s framework, I’ve fallen back in love with writing. I’ve taken back full ownership of our email copy. I’ve started outlining podcast episodes using voice notes and having AI help organize my thoughts.
I’m more “me” in my content than I’ve been in years, and I’m doing it in a fraction of the time.
A Glimpse Into the Future
Natalie left us with something that’s still echoing in my mind: this moment is our 1995 Internet moment.
Think about it! Back then, people were skeptical. They said they’d never get online… And now, every business is an internet business in some way.
The same thing is happening with AI, but it’s moving faster—like 1,000 years of progress condensed into the next decade.
The businesses that integrate AI intentionally, ethically, and creatively will be the ones that thrive. The leaders who see AI as a tool for good will be the ones shaping the next era—not just of business, but of culture.
And if you’re listening to this thinking, “Okay, but where do I even start?”, I’ve got you. I took Natalie’s course, AI Dream Team™, and it has absolutely transformed my business.
If you want to dive in and start building your own team of AI collaborators, check it out here.
Seriously, this program has saved me hours each week and completely shifted how I show up in my business!
The future is now, and the future is AI, Goal Diggers. Let’s learn how to use it together.
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