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With AI writing emails, building sales pages, even outlining entire online courses in seconds, you might be wondering… do digital courses still matter?
It’s a fair question—and if you’ve been dreaming about creating one, maybe it’s even made you pause. But don’t let the tech noise talk you out of your calling. Because today’s conversation with my bestie Amy Porterfield is going to reframe everything you think you know about course creation in 2025.
If you’re new to Amy, she’s the queen of helping everyday people turn their knowledge into profitable online courses. She’s all about freedom, fulfillment, and showing you how to build a business that actually fits your life.
And right now, she’s hosting a private live experience called Course Confident—a bootcamp designed to help you get crystal clear on what you could teach, who it’s for, how to price it, and how to actually show up and sell it with confidence. This isn’t more information—it’s implementation, support, and strategy wrapped in one.
Save your seat for the Course Confident bootcamp right here!
In this episode, we’re digging into what’s really changed in the creator economy, how AI is actually helping (not hurting) course creators, and why—more than ever—your voice, your leadership, and your lived experience are what make a course powerful.
So if you’ve been wondering, “Is it still worth it to create a course?” this episode is your answer. Spoiler alert: Yes, it is!
Digital Courses Aren’t Dead, They’re Evolving
There’s been a lot of noise lately about whether digital courses are still relevant, especially with tools like ChatGPT writing copy, outlining lessons, and even building sales pages in a matter of seconds.
But here’s the truth: courses aren’t disappearing, they’re just changing. And the change is actually really exciting.
Amy explained it perfectly: AI can help us get started faster. It can be our brainstorming partner, our behind-the-scenes assistant, even a tool to support our students after they enroll.
But hear me, friend: it can’t replace you.
AI can’t teach with your experience, your stories, your voice. It can’t hold space for someone’s transformation. That’s where you come in.
If you’ve been sitting on a course idea, wondering if the window has closed, let me reassure you: now is one of the best times to get in the game. The tools are smarter, the process is quicker, and the demand for guided transformation is higher than ever.
You’re Not Just Selling a Course, You’re Selling Leadership
Here’s something Amy and I both agree on: people don’t just buy courses anymore. They’re buying leadership.
They’re investing in someone who’s been where they are, who can walk them through the hard parts, and who makes the process feel human.
It’s not about who has the fanciest production or the longest video lessons. It’s about trust. Confidence. And being able to say, “I’ve been where you are, and here’s how I got to the other side.”
Your lived experience? It’s your greatest asset.
Your story? That’s what cuts through the noise.
In a world overflowing with information, it’s your perspective that turns that information into transformation.
The Real Secret? Community and Support
With so much content out there—so many freebies, videos, reels, blog posts—it’s easy to assume that more information is what people need. But Amy and I believe the real currency of modern education is community and support.
When someone enrolls in your course, they’re not just buying content. They’re buying connection. They’re looking for someone to guide them, cheer for them, hold them accountable, and remind them they’re not alone.
And you know what? That’s something AI will never be able to replace.
It’s also the part of course creation that I love the most: curating spaces where people feel safe to grow, to ask questions, to struggle and try again. That’s the magic. That’s the difference between a digital file and a meaningful transformation.
So… Where Do You Even Start?
If your wheels are turning right now, if you’re feeling that spark of “maybe I could do this,” then I want to personally invite you to Amy’s Course Confident Bootcamp.
This is not another free training that leaves you with more questions than answers. It’s five days of live coaching, clarity, and connection that will help you:
- Nail down your topic
- Validate your idea
- Create a strong, irresistible offer
- Start growing your audience while you build
- See exactly what it takes to bring your course to life
It’s $47. That’s it! Plus, I’m gifting you my Pinterest Kickstart course free when you join, because I want you to see both of our strategies side by side. It’s basically a case study wrapped in a coaching program.
Save your seat for the Course Confident bootcamp right here!
This is your safe starting point. Your chance to stop spinning in circles and start moving forward—with two mentors who’ve been there, done that, and are ready to walk alongside you.
Sign up here, and Amy and I will both be in there. And I can almost guarantee that five days from now, you’ll be looking back wondering why you waited so long.
Final Thoughts
I didn’t expect to cry while recording this episode, but as I reflected on the ways my life has changed because of course creation, the tears came fast.
I thought about the Saturday mornings I used to spend hauling camera gear to weddings, and how different my life looks now. I thought about the quiet lunches at home with my kids, the flexibility to be there for the moments that matter, and the freedom to do work that I love while still being present in my life.
This episode is about so much more than launching a course. It’s about designing a life that feels good, not just one that looks good.
So if your heart is saying, “I think this could be the thing,” then I want to echo that YES.
You’re not too late. You’re not too inexperienced. You’re not behind.
You are needed. And we’re ready to help you take the next step.
Click here to join the bootcamp and we’ll see you inside!
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