5 Ways to Add More Personality to Your Brand

Jenna Kutcher 

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January 19, 2018


Jenna Kutcher's sharing about brand personality and 5 ways to incorporate your personality into your brand!

We’re learning more each day about the power of human connection. People are far more likely to trust a business that has a personality behind it. While businesses may have been able to get away with only sharing their products in the past, I think consumers are getting better at spotting and blocking promotions, paid ads, and sales pitches. It simply isn’t enough to only share your work anymore, you need a brand personality !

One of the biggest things I’ve seen this year is a shift toward more authenticity and vulnerability online and through that, more depth of the connections we’re making with our clients, customers, and followers. If you really want to take people from simply followers to true fans, it’s time to focus on creating a brand that shares more than what you have to sell.

Share photos of YOU:

Want to know something crazy? Most people’s top posts are photos of THEM, not their work. Isn’t that shocking? The truth is, I believe that in order for people to truly connect with the work you’re creating, the first have to know, like, trust, and understand the creator. The more you let people into your life, the more they feel like you are a real human, not just a sales pitch. When you can become a recognizable face, you’ll start to feel more like a friend and less like a marketer. Step out of your comfort zone and in front of that lens and smile… because people are about to fall in love with you.

Hone your personal voice:

If we were sitting face to face, how would you talk to me? It’d probably be casual, fun, and make me feel comfortable – like we’ve known each other for years. But somehow when we go to type or talk about the products we sell or the services we offer, we get all clammy and sound like an awkward TV ad that people want to mute.

It’s because traditional marketing led us to believe that we have to be formal in order to be taken seriously and that in order to sell we have to pitch constantly instead of host meaningful conversations. It’s time to pay attention to the way you speak to your friends and start to use that same voice online so that you become more approachable and your voice stands out in the sea of marketing pitches.

Show Behind the Scenes:

I know, I know, it’s super not-glamorous, but here’s the thing: people love envisioning you working, your life. I never thought people could care about the house I lived in or the trips I went on but when you create a true brand (not just a business) people get invested in YOU and this not just creates loyalty, it also gives you an opportunity to tell a meaningful story in your feed, your posts, and online. Whether you share a raw Instagram story or post a little behind the scenes magic of what you’re doing, you’ll be able to foster more connection and let people feel like they are being let in on the process. (In case you’re wondering: yes, I’ve posted the couch that I’m working on as I create this post and people LOVED it!)

Real > Perfect:

Doesn’t it feel like everyone else has the picture-perfect feed/life/wardrobe/house and you’re wondering how your mess could possibly turn into a meaningful message? Yeah, we all feel the same way. One of the biggest lessons I’ve learned running a personal brand is that people are craving real (especially in a day and age where everything looks so darn perfect!)

While I’m no stranger to styling pretty images or fixing up the one bright corner of my home, I’m also not afraid to talk about the real stuff – not just the highlight reel stuff. Getting a little vulnerable makes you more of a human and more relatable and it gives people the opportunity to potentially say “me too.” You can’t expect to create connection solely from what you’re selling, so having touchpoints that make you a real human behind the screen can serve you for years to come.

Don’t be a one-hit wonder:

It’s easy once you start a business to only want to share the stuff you’re selling, but truth be told, you can’t expect your product or service to be that crucial connection point that will take someone from simply being a follower to becoming a true, paying client. It’s important that your brand isn’t just based on what you’re selling (which means your feeds? Well, they need to be multifaceted too!)

Figure out different things that make YOU or your business different and then create a system to share them so that you’re never just a one-hit wonder. I love using the Jenna Kutcher 5 method where I take five categories of my personal brand and just rotate through them including a business thing or two but creating connection points beyond what I am selling. Created a well-rounded brand will give people a reason to follow you even if they aren’t currently on the market for what you’re selling!

What are you committing to this year to show your brand personality off?

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  1. Asakemi says:

    I’m definitely committing to sharing more of me. I have noticed that posts of me in them and behind the scenes sure do better. Like you implied, that connection is important and I learnt that last year- hence my goal this year. I conducted a insta story poll and the result showed the same.,

  2. Love this. Thank you so much for sharing. One of my missions for 2018 is to get in front of the camera more and this has really helped motivate me for that. I’m a photographer, so I need to step up and be counted if I want my clients to do the same. 🙂 x

  3. Tasha says:

    I have spent this last month really being intentional with my instagram posts and noticed that engagement is up. There are several different parts of me that I want to share (totally copying you), and it’s just figuring out how to share them. I have a different market than a lot of people, so I’m a little bit figuring this out on my own.

  4. Corrinne says:

    My work/service is that of consistently being behind-the-scenes. I’m currently setting the intentions to share more of myself and my life, period! I’m finding value in my vision , voice & skill sets through the action of breaking the walls of privacy!!!

    Thank you for your consistent encouragement and education, Jenna. You and your work have been a consistent mentor!

  5. Erene says:

    i am taking all the points and will work on them one by one. I have hidden myself and am always shy to bring out my voice. I am definitely trying all these new points.

  6. […] On a different vein, here are a few good reads for creatives–tips good for autumn and all other seasons (though if I wanted to fudge it a little, I could say that many companies begin their hiring process at this time, especially targeting achieving students looking for their summer gigs). The process for finding jobs and clients is a bit untraditional for creatives, so I found this take on resumes insightful and worth considering. Besides resumes, another aspect to get up to date on is your website’s SEO. This article is specific to Squarespace, but even if your website isn’t hosted by Squarespace, this article can serve as a checklist for what to take stock of on your own site. And whilst we’re getting into the technicalities of it all, if your site contains sponsored or affiliate content, make sure it complies with FTC regulations. Taking a step back to look at the bigger picture, here are five ways to add more personality to your brand. […]

  7. […] 5 Ways to Add More Personality to Your Brand via Jenna Kutcher […]

  8. […] a hot topic among the online entrepreneurship community. Jenna Kutcher even calls it her ‘Jenna Kutcher 5‘ method. She is incredible, so if you won’t take my advice please take […]

  9. […] a little character by telling stories or adding a touch of nostalgia to their (on-brand) content. This article is aimed at personal brands on Instagram, but the advice holds true for all kinds of […]


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Before you get any further... Hi! I'm Jenna Kutcher!

A small town Minnesota photographer, podcaster, educator and puppy rescuer, my happiest days are spent behind my computer screen sharing my secrets with the world. I'm glad you're here.

I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life). 

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