I get it. Your days are full of writer’s block, busy to-do lists, and you haven’t updated your blog in months. I see you, and I get it.
Because I’ve been there…
But I’m not anymore. What if I told you that content creation didn’t have to be time-consuming or draining? From tweets to Facebook posts, all the way to email lists and captions, I have a few tricks up my sleeve…
What if I told you there are five secrets to getting out of a rut and back to the art of it all? Are you ready to save time and make money all while extending your brand? Then you are in the right spot!
Today I am digging into The Jenna Kutcher Team’s go-to content creation tactics that will relieve stress, extend your brand, and, you guessed it, generate profits! Regardless of what you do, here is my sure fire way to content that will make waves.
poll your audience
Okay, okay, I always talk about this, but only because it is so important. Think about it: who better to ask for content inspiration than the people you’re serving? Ask what questions they have, who they would love to hear from, certain topics they’ve been itching for! It really is that simple! Ask away, track their answers, and cater your content appropriately! This is my go-to tactic for inspiration on days where writing is hard. I could not recommend this tactic more!
don’t create just to create
That’s right, do not create solely to create. We are busy enough! There was a time I was convinced the world would crumble if I don’t blog every day Monday-Friday. Yup, you read that right. It was draining, demanding, and didn’t really change anything business-wise. Then I learned to embrace quality over quantity!
My biggest tip here is to only create content with a purpose. What do I mean by that? Examples could be content that will drive the bottom line, bring people to your site, have them download a freebie, or create trust, etc. Content can change the name of your business if you are strategic, patient, and intentional. Always ask yourself “What is the end goal of this post?”
60% of my monthly site visitors are people who have visited my site before. But what about that other 40%? If they’ve arrived on my site because they’ve searched for something on Pinterest, found me through a Facebook ad, or listened to a call to action from Instagram.
I want to make sure that my website isn’t the end game, that I am aiming to capture them on my email list so that I can start or continue the conversation. The truth is, if they stumbled on my site, it’s not likely they will find their way back again organically so creating an irresistible freebie related to the article they are reading is the best way to get them to hand over their email address so that I can drop into their inbox with more content!
Break It Up Into Bite-Size Pieces
Now that we’ve covered how to know what to talk about and then focusing on converting your readers into email subscribers, let’s talk for a minute about the actual post content. You want your posts to: solve a problem, answer a question, set expectations, entertain, or educate. Each post should have a purpose and a flow.
Try to break up your content into small paragraphs with bold headlines making it easy for people to skim and read the highlights and get the content they are most interested in quickly. If there’s a lot of text, it’s likely they will get overwhelmed and click away. We love to try and create 5 paragraph essays for content so a short intro paragraph, 3 main points, and a closing paragraph so that it’s easy to read, you get the content delivered fast, and there are headlines to get the main points even if you don’t read the whole article.
Share your content (and then share it again)
You’ve written your killer blog post, shared it on your social channels and included it in your newsletter. I’m betting at this point you call it done and forget about it. Here’s my challenge to you: share it and share it again.
Here’s the thing, even your most devoted followers may have missed this awesome content you created. A fraction (like a super small fraction) is seeing what you’re posting. And what about new followers that arrive long after you’ve created this content? You want to create with the thought that content has longevity and will be relevant a week/month/even a year from now.
Here’s another thing, no one (except maybe your mom) is blog stalking you and will notice you repurposing content. I cycle through my most popular articles regularly with sites like Meet Edgar and repinning old content in Tailwind. If people love it, keep sharing it! It will undoubtedly increase the traffic to your site and your products, Score!
There ya have it! My go-to ways to ensure that your content reaches your ideal client, doesn’t waste your time, and drives the bottom line. You now have the tools to write the right words for the right people at the right time! Let’s get writing, eh?!