The Simplest, Most Overlooked Secrets to Creating Better Content

Jenna Kutcher 

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November 8, 2017


The simplest, most overlooked secrets to creating better content on the Goal Digger Podcast with host Jenna Kutcher.

I get it. Your days are full of writer’s block, busy to-do lists, and you haven’t updated your blog in months. I see you, and I get it.

Because I’ve been there…

But I’m not anymore. What if I told you that content creation didn’t have to be time-consuming or draining? From tweets to Facebook posts, all the way to email lists and captions, I have a few tricks up my sleeve…
What if I told you there are five secrets to getting out of a rut and back to the art of it all? Are you ready to save time and make money all while extending your brand? Then you are in the right spot!

Today I am digging into The Jenna Kutcher Team’s go-to content creation tactics that will relieve stress, extend your brand, and, you guessed it, generate profits! Regardless of what you do, here is my sure fire way to content that will make waves.

poll your audience

Okay, okay, I always talk about this, but only because it is so important. Think about it: who better to ask for content inspiration than the people you’re serving? Ask what questions they have, who they would love to hear from, certain topics they’ve been itching for! It really is that simple! Ask away, track their answers, and cater your content appropriately! This is my go-to tactic for inspiration on days where writing is hard. I could not recommend this tactic more!

don’t create just to create

That’s right, do not create solely to create. We are busy enough! There was a time I was convinced the world would crumble if I don’t blog every day Monday-Friday. Yup, you read that right. It was draining, demanding, and didn’t really change anything business-wise. Then I learned to embrace quality over quantity!

My biggest tip here is to only create content with a purpose. What do I mean by that? Examples could be content that will drive the bottom line, bring people to your site, have them download a freebie, or create trust, etc. Content can change the name of your business if you are strategic, patient, and intentional. Always ask yourself “What is the end goal of this post?”

Freebies Matter

60% of my monthly site visitors are people who have visited my site before. But what about that other 40%? If they’ve arrived on my site because they’ve searched for something on Pinterest, found me through a Facebook ad, or listened to a call to action from Instagram.

I want to make sure that my website isn’t the end game, that I am aiming to capture them on my email list so that I can start or continue the conversation. The truth is, if they stumbled on my site, it’s not likely they will find their way back again organically so creating an irresistible freebie related to the article they are reading is the best way to get them to hand over their email address so that I can drop into their inbox with more content!

Break It Up Into Bite-Size Pieces

Now that we’ve covered how to know what to talk about and then focusing on converting your readers into email subscribers, let’s talk for a minute about the actual post content. You want your posts to: solve a problem, answer a question, set expectations, entertain, or educate. Each post should have a purpose and a flow.

Try to break up your content into small paragraphs with bold headlines making it easy for people to skim and read the highlights and get the content they are most interested in quickly. If there’s a lot of text, it’s likely they will get overwhelmed and click away. We love to try and create 5 paragraph essays for content so a short intro paragraph, 3 main points, and a closing paragraph so that it’s easy to read, you get the content delivered fast, and there are headlines to get the main points even if you don’t read the whole article.

Share your content (and then share it again)

You’ve written your killer blog post, shared it on your social channels and included it in your newsletter. I’m betting at this point you call it done and forget about it. Here’s my challenge to you: share it and share it again.

Here’s the thing, even your most devoted followers may have missed this awesome content you created. A fraction (like a super small fraction) is seeing what you’re posting. And what about new followers that arrive long after you’ve created this content? You want to create with the thought that content has longevity and will be relevant a week/month/even a year from now.

Here’s another thing, no one (except maybe your mom) is blog stalking you and will notice you repurposing content. I cycle through my most popular articles regularly with sites like Meet Edgar and repinning old content in Tailwind. If people love it, keep sharing it! It will undoubtedly increase the traffic to your site and your products, Score!

There ya have it! My go-to ways to ensure that your content reaches your ideal client, doesn’t waste your time, and drives the bottom line. You now have the tools to write the right words for the right people at the right time! Let’s get writing, eh?!


Tune in to Hear My 5 Best Tips for Writing a Killer Blog Post

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  1. Erin Muller says:

    Hi There!
    I thanks for the great post! So simple yet impactful. I was wondering if you have a post that goes more in to depth about how you repurpose content. It would be so cool to see visuals of different instagram/pinterest/facebook posts where you were repurposing the same content. Also how often and how far in between? Do you change the captions or just use a different photo, etc? I would love to know more about this! I know there are websites that help with this but I’d really love to know more about what I can do on my own to repurpose content.

  2. Amy Wilson says:

    Hi Jenna!

    I want to introduce myself. My name is Amy Wilson and I am a soon to be Certified Wedding and Event Planner in the Austin, TX area! I have been following your podcast/blog for about 2 months now (maybe longer) and I can’t tell you how much you have inspired me! Two months ago, I felt so nervous and unsure about starting my own business, but the more I listen to your podcasts and the more I read your posts, the more confident I am becoming! I loved this post so much because I am not the best at creating compelling content and tend to become mundane. Now I feel like I am so prepared to be more compelling and create better posts on all my social media platforms! Thank you so much for that!


  3. Laura Crosby says:

    So thankful for your insights and encouragement! Valuable and practical!

  4. Gail Armstrong says:

    I want to register for free video conference that you said begins on February 27, 2020. You said
    to go Jenna. com to register. I went on web to register but I couldn’t find you website. I really need to hear what you and the other speakers have to offer.
    Please direct me to how to get to your official site in order to register. Thank you so much Jenna.


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Before you get any further... Hi! I'm Jenna Kutcher!

A small town Minnesota photographer, podcaster, educator and puppy rescuer, my happiest days are spent behind my computer screen sharing my secrets with the world. I'm glad you're here.

I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life). 

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