Apple Podcasts | Spotify | Pandora
We all have causes and beliefs that we care deeply about, things we wish we could change in the world.
And while it can sometimes feel like our individual actions aren’t enough to make a real impact, today’s conversation will remind you that we can create meaningful change—especially when we come together.
I’m so excited to welcome today’s guest, the amazing Dr. Katharine Hayhoe! She’s the Chief Scientist at The Nature Conservancy, a professor at Texas Tech University, and the bestselling author of Saving Us: A Climate Scientist’s Case for Hope and Healing in a Divided World.
But what I love most about Dr. Hayhoe is how she inspires everyday people to take action. She’s a co-founder of Science Moms, a movement where moms unite to protect the future of their children by taking on climate change together—proof that when passionate people join forces, incredible things happen.
In today’s episode, we’re going behind the scenes of the powerful “Act of Man” campaign, a movement that’s changing how we talk about extreme weather and climate-related disasters.
Dr. Hayhoe will share why shifting the way we communicate about climate change is so important, how this campaign is moving people from belief to action, and how partnerships are making an even bigger impact.
And the best part? Dr. Hayhoe will give us real, tangible ways that you can get involved—whether you’re a parent, a business owner, or just someone who wants to make a difference. We’ll also dive into the truth about climate misinformation and how we can address the unequal impact climate change has on different communities.
So get ready for an uplifting, action-packed conversation on how you can be part of a movement that’s changing the world.
Early Influences and the Journey to Climate Science
Dr. Hayhoe’s journey into the world of science began at a young age, influenced by her father, a science teacher, and her grandmother, who also had a degree in science education.
Growing up, she was captivated by the wonders of science, asking questions about the natural world, such as why the sky is blue or why polar bear skin is black.
However, it wasn’t until she was nearing the end of her undergraduate degree in astrophysics that she made the connection between her love for science and the urgent issue of climate change.
She took a new class on climate change, which opened her eyes to the reality that climate change is not a distant future problem but a current crisis affecting us all. This realization was profound for her, especially as she learned that those who have contributed the least to climate change—such as low-income communities and younger generations—are often the most affected.
This sense of injustice fueled her desire to become a climate scientist and advocate for change.
The Importance of Communication
One of the central themes of our conversation was the importance of HOW we talk about climate change. Dr. Hayhoe emphasized that communication is essential for collective action.
Many people are worried about climate change but feel overwhelmed and unsure of what to do. This disconnect between knowledge and action is a significant barrier to progress.
Dr. Hayhoe pointed out that while individual actions, like reducing one’s carbon footprint, are important, the most effective way to create change is through collective action. She encouraged listeners to use their voices to advocate for systemic changes in their communities, workplaces, and beyond.
For example, if workplaces provide electric vehicle charging stations or promote public transportation, it can lead to a more significant impact than individual efforts alone.
Bridging the Gap: Head, Heart, and Hands
Dr. Hayhoe introduced the concept of bridging the gap between our heads (knowledge), hearts (emotions), and hands (actions). Many people are concerned about climate change but struggle to connect that concern to actionable steps.
She suggested starting conversations about climate change from a place of shared values and interests, whether that’s a love for nature, family, or community.
By finding common ground, we can engage others in meaningful discussions about climate change and its impacts. Dr. Hayhoe shared her experiences of starting conversations based on shared interests, such as parenting or hobbies, to make the topic more relatable and less daunting.
Taking Action: What Can We Do?
As we explored actionable steps, Dr. Hayhoe provided a list of effective ways individuals can contribute to climate action:
- Start Conversations: Engage in discussions about climate change with friends, family, and colleagues. Most people are worried but may not know how to express it or what to do.
- Join a Climate Group: There are numerous climate organizations that cater to various interests and demographics. Dr. Hayhoe mentioned her involvement with Science Moms, a group of climate scientists who are also mothers, advocating for a better future for their children.
- Use Your Voice: Advocate for climate action in your workplace, school, or community. Speak up about the importance of sustainability and climate initiatives.
- Make Informed Choices: Consider where you bank, what you buy, and how you consume energy. Supporting businesses and policies that prioritize sustainability can make a significant difference.
- Engage Politically: Climate action is not just about individual choices; it’s also about influencing policy. Engage with local and state representatives to advocate for climate-friendly policies.
- Personal Choices: Make conscious decisions in your daily life, such as trying plant-based recipes, using public transportation, or investing in renewable energy sources for your home.
The Role of Science Moms
One of the highlights of our conversation was Dr. Hayhoe’s work with Science Moms.
This initiative was born out of the recognition that parents, especially mothers, have a unique stake in the future of our planet. The organization aims to provide accessible and reliable information about climate change, empowering parents to have informed discussions with their children and communities.
Dr. Hayhoe explained that Science Moms focuses on harnessing the voices of parents to advocate for climate action.
They provide resources, facts, and tools to help parents engage in conversations about climate change and its impacts on future generations. This approach not only educates but also fosters a sense of community among parents who share similar concerns.
Understanding the Inequities of Climate Change
A significant part of our discussion revolved around the inequities associated with climate change. Dr. Hayhoe highlighted that while climate change affects everyone, it does not affect everyone equally.
Vulnerable communities, low-income families, and marginalized groups often bear the brunt of climate impacts despite contributing the least to the problem.
For instance, pregnant women and young children are disproportionately affected by air pollution and extreme weather events. Dr. Hayhoe shared alarming statistics about how air pollution can lead to increased rates of childhood asthma and other health issues.
Additionally, she discussed how low-income neighborhoods often lack green spaces, making them hotter during heat waves and more susceptible to flooding.
Dr. Hayhoe emphasized that addressing these inequities is crucial for effective climate action. By advocating for policies that promote environmental justice and support vulnerable communities, we can create a more equitable and sustainable future for all!
Finding Hope in Action
As we wrapped up our conversation, I asked Dr. Hayhoe how we can maintain hope in the face of such daunting challenges. She likened our situation to standing at the base of Mount Everest, feeling overwhelmed by the climb ahead.
However, she reminded us that we can take it one step at a time, and we don’t have to do it alone.
Dr. Hayhoe shared inspiring examples of social change throughout history, illustrating that collective action can lead to significant progress. She encouraged listeners to recognize the power of their voices and the impact they can have when they come together with others who share their concerns.
She concluded with a powerful message: every action matters, and every choice we make contributes to the larger movement for climate action. By engaging in conversations, joining groups, and advocating for change, we can all play a role in creating a better future for ourselves and generations to come!
If you want to learn more about Dr. Hayhoe, her work with Science Moms, or how to get involved in climate action, be sure to check the “Act of Man” campaign to join her in her mission to protect the places we love!
Thank you to our Goal Digger Sponsors
- Learn how your business can grow better with HubSpot
- Your home might be worth more than you think. Find out how much!
- Make B2B marketing everything it can be and get a $100 credit on your next campaign. Claim your credit here!
- Get 20% off the $25 Working Genius assessment with code GOALDIGGER at checkout.
- Cut your wireless bill to $15 a month with Mint Mobile.
- Post your job for free on LinkedIn!
- Join millions to protect what we love—human-made problems need human-made solutions.
- Get all the Goal Digger goodness you love COMPLETELY ad-free. Subscribe today!