Today I’m diving in and sharing 5 common website mistakes that y’all are making (and of course I talk about how to fix them)! It’s time to make your website shine so that those dream clients know that you are the perfect fit from the moment they land on your home page.
“Connection needs to be one of the most important factors of your website” (4:40)
“You need to make sure that your About Me section is inviting, engaging; that it creates connection beyond just the product or service you offer.” (5:50)
“Your brand needs to inspire emotion.” (8:52)
“Repelling is very powerful in its own right, because it is making more room for the attraction. I would rather spend time speaking with people who are the right fit than trying to communicate and debate and explain why I am the right fit to people that are just not going to get it.” (9:51)
“We forget that as our business grows and changes and evolves, so does our ideal client and so you need to be doing once-overs on your portfolio every few months.” (14:51)
“I want for you to watch someone navigate your website. I want you to pull up the main website and just watch how they click through (your website) to fix some easy website mistakes you may be making. ” (30:13)
“Your website allows you to speak directly to your ideal clients so always make sure that every decision you make when it comes to your design or your branding or the direction of your site you’re asking yourself is this speaking to my ideal client?” (33:43)