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Do you ever feel like your to-do list is endless and self-care is always the first thing to fall off? If you’ve ever told yourself, “I’ll rest when I finish this project” or “I just need to push through,” or “When I have something to celebrate, I’ll do it with self care…” Well, then this episode is for you.
Alisha Robertson is on a mission to help women entrepreneurs manage their capacity and make rest a daily priority. After experiencing severe burnout, she shut down her coaching business, took a full year off, and did the deep work to redefine success.
Now, as the founder of Doing Everyday Well, she’s giving women practical tools to build businesses that don’t require sacrificing their well-being.
In this episode, we’re tackling how to actually schedule a self-care routine into your daily life, why not planning around your energy leads straight to burnout, and why rest is your most profitable business strategy.
Alisha also unpacks what self-care for burnout really is (hint: it’s not just bath bombs!), and introduces her 1-hour self-care framework that even the busiest entrepreneur can implement today.
Whether you’re wondering how to fix burnout or just tired of letting your own needs fall to the bottom of the list, this conversation is your permission slip to prioritize yourself guilt-free.
If you’re tired of glorifying the hustle and ready to start prioritizing yourself, Alisha and I had YOU in mind! Let’s get started.
What Self-Care Really Looks Like
We’ve been sold the idea that self-care is a bubble bath and a face mask—something light, fluffy, and reserved for special occasions or spa days. But real self care for burnout isn’t always pretty.
It’s the therapy sessions that leave you in tears. It’s the movement that reconnects you to your body. It’s the boundaries you set with love (and maybe a little guilt at first).
Alisha is here to challenge the belief that self-care is something to be earned, and instead help us see it as something we build into our daily rhythm, especially as entrepreneurs.
The hustle mindset convinces us to delay rest until we hit the next milestone, but by the time we get there, we’re often too depleted to enjoy it. That’s exactly what Alisha experienced, and it’s why she’s on a mission to teach us how to avoid burnout altogether by making rest a non-negotiable!
Introducing the “Me Hour”: A Simple, Daily Self Care Routine
Alisha’s framework for a self care day isn’t about taking time off from life. It’s about carving out space within your life to reconnect, reenergize, and reset.
She calls it the “Me Hour,” and it’s made up of three approachable parts:
- 15 minutes for your mind—whether that’s journaling, meditating, or simply sitting in silence.
- 15 minutes for your body—moving in a way that feels good (not punishing), like walking, stretching, or dancing to your favorite playlist.
- 30 minutes for joy—doing something just for you. This might be coloring, gardening, or picking up a creative hobby that has nothing to do with productivity.
This structure is a tangible way to practice how to care for yourself daily, even when your calendar is packed. And if an hour feels like too much? Alisha suggests breaking it up: 15 minutes in the morning, 15 midday, and 30 in the evening.
The goal is not perfection, it’s consistency. And over time, this simple act of carving out space for yourself will start to change how you show up in every part of your life.
Why Rest is Actually the Most Profitable Business Strategy
If you’ve ever tried to write an email or hop on a client call while totally exhausted, you know firsthand that burnout doesn’t bring out your best work. Alisha makes a powerful case that rest is not a luxury… It’s a strategy.
When you’re rested, you’re more focused, creative, and connected. And when your work is infused with that kind of energy? It shows. The ROI of rest might not show up in your to-do list, but it will absolutely show up in your results.
This shift in perspective is a game-changer for high achievers who have always tied their worth to productivity. Instead of pushing harder, Alisha invites us to get curious about how to practice self-care regularly in a way that aligns with your values and your body’s needs.
Not only will you avoid burnout, you’ll also start creating your best work from a place of energy and alignment.
Making Self-Care Sustainable (and Actually Enjoyable!)
One of the biggest mistakes people make when trying to avoid burnout is copying someone else’s self care routine. What lights up your best friend might not work for you, and that’s okay.
Alisha encourages you to experiment and find what genuinely refuels you. Whether it’s a high-energy workout or a peaceful coloring session, the key is making self-care something you actually want to show up for!
She also reminds us that self-care doesn’t have to require extra time. Sometimes it’s as simple as savoring your skincare routine or sipping your water slowly and mindfully. We’re already doing these things… What if we just approached them with more presence?
And if you’re still struggling to make it happen? Put it on your calendar. Set a reminder. Protect it like the important meeting that it is.
This is how we begin to rewrite the narrative and learn how to practice self-care regularly, even in the midst of busy seasons.
Final Thoughts
I absolutely loved this conversation with Alisha. It reminded me of something I’ve had to learn the hard way: you can’t pour from an empty cup. And maybe you don’t need a massive life overhaul… Maybe you just need one intentional hour a day to come back to yourself!
If you’re tired of living on the edge of burnout or chasing goals that don’t actually feel good, I hope this episode shows you that there’s a better way.
Rest is not the reward, it’s the requirement. And the version of you that’s well-rested, joyful, and aligned? She’s the one who will go the distance.
You can connect with Alisha on her website, Instagram, and download the Capacity Calculator to help you plan your week around your energy! Alisha’s resources are perfect for anyone trying to learn how to practice self-care regularly, so be sure to check those out.
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