I remember standing in my bathroom in 2017, turning over my moisturizer and reading the ingredient list for the first time. Really reading it. I couldn’t pronounce a single thing on the back of that bottle.
I was two miscarriages in. My doctor had prescribed topical creams for my healing, and something shifted in me. I started thinking about what I was actually putting onto my skin, this organ that absorbs everything, that breathes, that carries so much for us. My body had been through grief, through loss, through the kind of exhaustion that lives in your bones. And here I was, covering it in chemicals I couldn’t even name.
So I started searching. For something cleaner. Something that felt like caring for my body instead of just covering it up. Eventually, I found Primally Pure, and honestly? It felt like coming home to something I didn’t know I’d been missing. Products made from things I could actually recognize. Tallow from grass-fed cows. Oils pressed from seeds and flowers. Ingredients that came from the earth and felt like they were giving something back to my skin instead of just sitting on top of it.
Eight years later, I’ve tried almost everything they make. Some of it became holy grail. Some of it wasn’t for me. And the question I get more than almost anything in my DMs is some version of: “What should I buy first?”
So here it is. My honest ranking of the best Primally Pure products based on years of actual daily use. Every price listed here is current, and you can use my code JENNA for 15% off anything.
Before We Get Into It, Can I Be Honest With You?
I am an affiliate for Primally Pure. I have a code. I earn a commission when you use it. I tell you this because I think you deserve to know, and also because I would recommend these products to your face over coffee whether or not a single dollar was attached. The founder, Bethany, reached out to me years ago after I shared about our miscarriages. She sent me products to try. I fell in love with what she’d built. That’s the whole, unsexy origin story.
I also want you to know: not everything made my list. There are products I’ve tried and wouldn’t repurchase, and I’ll tell you about those too. My job here isn’t to sell you everything on the shelf. My job is to help you find what actually works for your skin, your body, your life. That’s it.
RELATED: Does Primally Pure’s All-Natural Skincare Really Work? My Honest Review
The 10 Best Primally Pure Products, Ranked
1. The Cleansing Oil ($24)
If you buy one single thing from Primally Pure, let it be this.
I’ve been using the Dry Skin Cleansing Oil every night for over eight years now, and it’s one of those products that quietly changed my entire relationship with my skin. You pump a little into dry hands, massage it into your face for about sixty seconds (the timing actually matters, give your skin that full minute), and wipe it off with a warm washcloth. That’s it. Makeup gone. Skin clean. And instead of that tight, stripped feeling you get from foaming cleansers, your face feels soft and nourished. Like you just gave it a gift instead of scrubbing it down.
It’s the only skincare product I pack when we travel. Cleanser, makeup remover, and light moisturizer, all in one bottle. Simplifying your routine can feel like a small act of kindness toward yourself, and this product makes that easy.
Who it’s for: Everyone. They make three versions (dry skin, oily/ acne-prone, and normal) so you can match your skin type. At $24, it’s the gentlest entry point into the whole line.
2. The Clarifying Serum ($58)
This is the product that made me a believer. Not just in the brand, but in the idea that what comes from the earth can actually heal your skin in ways that a lab full of synthetics never quite managed.
After my pregnancies, my skin was struggling. Melasma across my cheeks, hormonal breakouts along my jawline, texture that made me want to hide behind a filter. I started using the Clarifying Serum at night and within a few weeks, something started shifting. Not a miracle overnight thing. More like a slow, steady “wait… is my skin actually clearing up?” kind of noticing. The kind of healing that happens when you give your body what it actually needs and then get out of the way.
The ingredient list is short enough to read in one breath: jojoba oil, blue tansy, white willow bark, a handful of other botanical oils. Every single thing in the bottle grew from the ground. I find something really beautiful about that.
Who it’s for: Anyone dealing with acne, melasma, uneven texture, or hormonal skin changes. If your skin has been through something (pregnancy, stress, grief, birth control changes), this is a really tender place to start.
3. The Everything Spray ($24)
The name is not an exaggeration.
Toner after cleansing. Setting spray over makeup. Razor burn soother after shaving. Sunburn cooler in the summer. I spray it on my kids when they get scraped up. My husband uses it after shaving his face. I’ve gone through more bottles of this than I can count, and every time I spritz it on, there’s this moment of “ahh” that I just love. It smells like plants and calm and taking care of yourself without it being a whole production.
In the mornings, this is my entire skincare routine. Splash my face with water, spritz the Everything Spray, go make breakfast. Three seconds. Done. And I think there’s something really beautiful about giving yourself permission to keep it that simple. You don’t need fourteen steps to take care of your skin. Sometimes one spritz of something good, something made from real ingredients, is more than enough.
Who it’s for: Literally everyone in your household. Keep one in the bathroom, one in the kitchen, one in the diaper bag. At $24, it’s the best dollar-per-use product they sell.
4. The Charcoal Deodorant ($16)
I need you to know how many natural deodorants I tried before this one. The answer is embarrassing. I lost count somewhere around deodorant number fifteen, standing in my closet sniffing my own armpits at 2 PM and admitting defeat. Again.
The Primally Pure Charcoal Deodorant was the first one that actually, truly worked. Not “worked for a few hours.” Worked all day. Through workouts, through summer heat, through chasing my kids around the backyard. It’s made with organic coconut oil, arrowroot powder, and activated charcoal, and it smells like eucalyptus and peppermint, fresh without smelling like you’re trying to cover something up.
Fair warning: there is a transition period when you switch from conventional deodorant. Your body needs a couple of weeks to release what the aluminum has been holding in. It’s not cute. Power through it. Every single person I’ve recommended this to has messaged me on the other side saying thank you. Your body knows what to do when you stop blocking it.
Who it’s for: Anyone ready to ditch aluminum and synthetic fragrance. If you have sensitive skin, they also make a baking-soda-free version that’s just as effective.
RELATED:The BEST Non-Toxic Deodorant that Actually Works
5. The Beauty Cream ($48)
This is their signature moisturizer and the one I reach for most nights after my serum. It’s made with tallow from grass-fed cows, which I know sounds unusual if you’ve never heard of it, but tallow is one of the most biocompatible moisturizers that exists. Its fatty acid profile is incredibly close to what our skin produces naturally, so instead of just sitting on top, it actually absorbs and nourishes. Your skin recognizes it. There’s something really lovely about putting something on your body that your body already knows what to do with.
A little goes a long way. I use about a pea-sized amount and it covers my whole face and neck. One jar lasts me close to three months, which brings the cost down to roughly $16/month for your nighttime moisturizer. Blue tansy and lavender give it this quiet, calming scent that’s become my signal to my nervous system that the day is done. Skin care can be self care, and this is where I feel it most.
Who it’s for: Dry and normal skin types lookingbeauty cream for deep, real hydration. If you run oily, the Clarifying Cream ($42) might be a better match.
Ready to try Primally Pure? Use code JENNA at checkout for 15% off your entire order.
6. The Gua Sha Stone ($44)
I’ll be honest, I thought the gua sha thing was hype until I actually committed to doing it every day for a month. Now it’s one of my favorite small rituals. I keep mine in the fridge so it’s cold when I pick it up, and three minutes after my serum, I’m slowly moving this smooth jade stone along my jawline and under my eyes while watching something on my phone. It feels like giving yourself a tiny massage. The puffiness in my face has genuinely decreased, and my husband even commented on it, and that man notices nothing. Bless him.
What I love most about this one is the slowness of it. It forces you to pause. To touch your own face gently. To take three minutes that are just about being kind to yourself. In a world that rewards constant output, taking a jade stone to your jaw at 9 PM is a quiet little act of rebellion.
Who it’s for: Anyone dealing with puffiness, tension headaches, jaw clenching, or just wanting a moment of something that feels nourishing for zero effort.
7. The Clarifying Mask ($42)
Once a week, I put this on after the kids go to bed. It’s green (very swamp-creature-chic), it tingles a little, and it pulls out everything your skin has been holding onto all week. Fifteen minutes, rinse, and my skin looks noticeably brighter. My pores look smaller. It’s one of those products where the results are immediate enough that you think, okay, something is actually happening here.
I think of it as a weekly reset. We carry so much, in our skin and everywhere else. This feels like gently letting some of it go.
Who it’s for: Oily or acne-prone skin, or anyone who wants a weekly ritual that feels like a fresh start. Pair it with the Clarifying Serum and you’ve got a power combo.
8. The Clarifying Cream ($42)
This is the lighter cousin of the beauty cream, and the one I reach for when my skin is having a breakout moment or the weather turns warm and I need less richness. It calms redness quickly, doesn’t clog pores, and absorbs fast enough that I’m not leaving face prints on my pillow. The blue tansy gives it this subtle herbal smell that I associate with “my skin is going to be calmer tomorrow.”
Same beautiful, minimal ingredients. Same tallow base that your skin actually recognizes, just a lighter touch.
Who it’s for: Oily, combination, or acne-prone skin. If the Beauty Cream feels too rich for you, this is your moisturizer.
9. The Baby Balm ($18)
Filed under: products I bought for my babies and now use on myself constantly.
This stuff is magic on dry cuticles, chapped lips, cracked heels, the bridge of my nose in winter, and basically any patch of skin that needs rescuing. When I was breastfeeding, I used it instead of lanolin. Cleaner ingredients, worked better, and I didn’t need to wipe it off before nursing. That mattered to me, knowing that what was on my skin was safe enough for my baby’s mouth. That it was just… tallow, and beeswax, and calendula, and love. Ingredients I could hold in my hand and recognize.
My oldest daughter now steals it from the nursery to use on her elbows. The cycle continues.
Who it’s for: Moms (for both baby and themselves), anyone with chronically dry patches, and your winter survival kit.
10. The Plumping Serum ($58)
The newest addition to my routine and one I keep reaching for. This is their anti-aging focused serum, made with bakuchiol (a plant-based alternative to retinol, for those of you who care about the science), and I’ve noticed my fine lines around my eyes looking softer after a few months of consistent use. It’s lightweight, absorbs quickly, and layers beautifully under the Beauty Cream.
I’m putting it at #10 not because it doesn’t work but because I think the Clarifying Serum is the better starting point for most women. Get your foundation sorted first. Once you’ve got your core routine feeling good, this is a really beautiful next step.
Who it’s for: Anyone in their mid-30s and up who’s starting to notice fine lines and wants something that works with their skin’s own wisdom instead of overriding it.
Where to Start If You’re New to Primally Pure
I know ten products can feel like a lot, especially if you’re just beginning to think about what you’re putting on your skin. So here’s what I’d say if we were sitting on my kitchen floor with mugs of tea:
If you have $24: Start with the Cleansing Oil. One product, three jobs. You’ll know within a week whether your skin responds to these ingredients, and I think you’ll feel the difference in how your face feels after that first cleanse. It’s the kind of “oh” moment that changes things.
If you have $85ish: Grab the Beginner Pack (Cleansing Oil + Everything Spray + Deodorant). This was my starting trio and it’s still what I tell every person who asks. You get skincare AND body care in one shot, and all three products are ones you’ll use every single day.
If you’re ready to go all in: The Cleansing Oil, Clarifying Serum, and your choice of moisturizer (Beauty Cream for dry skin, Clarifying Cream for oily). That’s a complete nighttime routine for under $130 before your 15% off. Three products. Maybe five minutes. And every single ingredient came from something that grew.
RELATED: I Switched to All-Natural Skincare and Here’s What Happened
What I Wouldn’t Repurchase (And Why)
I told you I’d be honest, so here it is. There are products I’ve tried and let go of:
The Hand Soap ($22 for 6.8 oz): I love the ingredients, but we go through hand soap so fast with three kids that the per-bottle cost doesn’t pencil out for our family. For hand soap specifically, we use Branch Basics and save the Primally Pure budget for the skincare that touches our faces. No guilt about it.
The Body Wash ($26): Same story. Beautiful product, truly. But the size-to-price ratio makes it tough for a family of five who takes approximately 47 baths and showers a day. I’d rather put that money toward another jar of the Beauty Cream.
These aren’t bad products. They’re just not where I’d put your first dollars if you’re being intentional about your budget. Start with your face. That’s where you’ll feel the biggest difference, and you can build from there at whatever pace feels right.
Is Primally Pure Worth the Price?
Yes. With caveats. (Because I will always give you the honest version.)
Primally Pure is not the cheapest clean skincare out there. You can find non-toxic options at Target for half the price. What you’re paying for with PP is truly minimal ingredient lists (5-10 ingredients per product, not 30), sourcing you can actually trace back to the earth, and formulas that genuinely work. I’ve tried the budget clean beauty brands. Some are fine. None of them healed my melasma the way the Clarifying Serum did. None of them felt like the Beauty Cream on my skin at the end of a long day. There’s a difference between “doesn’t have the bad stuff” and “is actually made from the good stuff,” and Primally Pure is firmly in the second category.
The way I think about it: I spend less on skincare now than I did when I was buying from Sephora, because each product does more and lasts longer. My Cleansing Oil lasts about ten weeks. My Beauty Cream lasts twelve. When I was buying conventional, I was replacing things every month and my skin was still unhappy.
Use code JENNA for 15% off, which takes the Cleansing Oil from $24 to about $20 and the Clarifying Serum from $58 to just under $50. That’s real savings, especially if you’re building a full routine.
RELATED: I Switched to All-Natural Skincare and Here’s What Happened
Frequently Asked Questions About Primally Pure
What is the best Primally Pure product for beginners?
The Cleansing Oil ($24) is the single best starting point. It replaces your cleanser, makeup remover, and light moisturizer in one bottle, so you can feel the difference without overhauling everything at once. If you want to test three products, the Beginner Pack (Cleansing Oil + Everything Spray + Deodorant) gives you a full introduction.
Is Primally Pure worth the money?
For the skincare, absolutely. The ingredient quality is genuinely different from drugstore “clean” brands, and most products last 2-3 months of daily use. A bottle of Cleansing Oil at $24 works out to under $3/week for a product made from organic, earth-sourced ingredients. Where I’d be more thoughtful is on household products like hand soap, where the size-to-price ratio is tougher to justify for a bigger family.
Is Primally Pure safe during pregnancy?
Primally Pure products are made with ingredients you can actually read and pronounce: organic oils, grass-fed tallow, botanical extracts, things your body recognizes. I used them throughout my pregnancies and felt good about every single thing I was putting on my skin. That said, I’m not a doctor, so if you have concerns about specific essential oils during pregnancy, check with your OB. Primally Pure’s customer service team is also really lovely about helping you choose pregnancy-safe products.
What’s the difference between the Beauty Cream and the Clarifying Cream?
The Beauty Cream ($48) is richer and more deeply hydrating, best for dry and normal skin. The Clarifying Cream ($42) is lighter, absorbs faster, and is formulated for oily or breakout-prone skin. I keep both and switch based on what my skin needs that week, because our skin isn’t the same every day, and that’s okay. If you have to pick one, match it to how your skin feels most of the time.
How long do Primally Pure products last?
Longer than you’d expect from the jar sizes. My Cleansing Oil lasts about 10 weeks, the Beauty Cream about 12 weeks, and the Everything Spray about 8 weeks with daily use. The deodorant lasts 2-3 months depending on how heavy you apply. The Clarifying Serum, at half an ounce, lasts about 6-8 weeks because you only need 3-4 drops per night. A little goes a long way when the ingredients are real.
Does Primally Pure have a discount code?
Yes. You can use code JENNA at checkout for 15% off your entire order. It works on everything, bundles included, and it doesn’t expire. There’s no rush.
What’s the best Primally Pure product for acne?
The Clarifying Serum ($58) is the best product in their line for acne and breakout-prone skin. Pair it with the Oily Skin Cleansing Oil ($24) and the Clarifying Cream ($42) for a complete routine that works with your skin instead of against it. The Clarifying Mask ($58) once a week adds a deeper level of clearing. Your skin wants to heal. Sometimes you just need to give it the right tools and a little patience.
My Honest Take on Primally Pure
Eight years ago, I was a skeptic who didn’t think natural skincare could actually work. I’d spent years believing the more ingredients and more technology, the better. That more complicated meant more effective.
Primally Pure taught me the opposite. That fewer ingredients can do more. That your skin already knows how to heal when you give it things it recognizes. That there’s real power in something as simple as oil from a seed, tallow from a pasture, a mist made from plants that grew in the sun.
These products cleared my melasma, became what my whole family reaches for first, and honestly? Simplified a part of my life that used to feel overwhelming. I used to dread the skincare aisle. Now my entire routine fits in one small corner of my bathroom and every single thing in it came from the ground.
You don’t have to overhaul your whole bathroom at once. Grab the Cleansing Oil. Give your skin a week. See what it tells you. I think you’ll feel the difference right away, not because it’s magic, but because your body knows the difference between something synthetic and something real. It always has.
