In the entrepreneurial world, there’s a lot of talk about getting that “next million-dollar idea” or hitting the elusive 6- or 7-figure mark. And those things are GREAT. Amazing, actually! But… many of us need small offers too that can increase revenue, like, now. This month, even.
In fact, some of those mini-offers are the ones that end up selling like hotcakes and getting you to that next level in your business. I’ve seen it happen! (Both within my own business and in others’.)
While your higher ticket offers are likely the bread and butter of your business, smaller offers act as entryways to some of those more lucrative pieces. It lets someone get in on some of the value you can provide at a lower barrier to entry.
Then, when they get results from said low-ticket item, they’ll be way more interested in investing in your larger offers.
Chaaaaa-ching. It’s a win for everyone!
5 mini-offers to increase revenue in your business
If you’re an online business owner and wondering what some of these mini-offers can look like, you’re in luck! I want to share five of the best teeny, tiny offers you can create this month to increase revenue.
01. Build an easy-entry e-product
Do you know how to do something? (It’s yes. The answer is yes.)
Do you know how to do something that others are interested in learning or knowing more about? (The answer is also yes.)
Okay, then! That’s settled. You can create and sell an e-product!
It can be an e-book or a resource guide. However you brand it, all you have to do is create a simple PDF download that solves a problem, answers a question, or gives valuable insight to your audience.
It doesn’t need to be the most beautifully designed creation on the planet. In fact, it doesn’t need to be fancy whatsoever.
Think of it as something easy for your audience to digest and implement quickly to get some sort of benefit: streamline something, make more money, learn a new skill, add more joy, etc. etc.
And then price it appropriately.
I find that e-products do best when they’re priced between $5 and $40. Now, I know that’s quite the range, but consider what someone will get out of it if they purchase.
Is it a business product or a lifestyle product? In other words, could they potentially increase their own revenue by purchasing, or does it simply improve their life in some way?
Neither route is wrong, but generally, if they’re going to be able to make money from the product, they’ll be willing to pay a bit more. Then again, if you price it lower, you may have a larger volume of people willing to click “buy.”
Here’s one of our guides we created for Instagram that is a lot less detailed than my full IG course, but still entirely actionable for those needing support on the ‘gram.
02. Host a paid live webinar
Maybe writing and creating an e-book isn’t your style. No problemo.
If you’re more into showing up live and getting into the nitty-gritty in person, then a live webinar is probably more your speed to increase your revenue.
(Hi, every single one of my extroverted friends!)
Now, if you have products like digital courses that go into great detail about your expertise, then don’t worry. This isn’t supposed to replace or replicate those pieces. Nope. Focus instead on ONE skill or one takeaway that could improve someone’s life or business. Break that thing down into actionable steps, and you’ve got yourself a webinar curriculum.
And don’t freak out about how and where to host such a thing. You can literally have people Venmo or PayPal you to secure their spot, create a private Facebook group, add everyone who’s bought a “ticket,” and go LIVE in there.
03. Create a mini-course or workshop
Hosting a mini-course is essentially the same thing as a paid webinar, but you’ll simply pre-record it rather than showing up live.
There are certain benefits to this, like being able to run it again and again without having to actually get dressed. (Always a plus in my book.)
And you don’t have to deal with the stage fright and nerves of speaking to an audience in real-time.
Again, your focus should be on providing clear, concrete steps to help or support your audience in some way.
A few ideas for workshops include:
- My 3 Secrets to Going Viral on Reels
- The Only Thing You Need to Know to Start a Flourishing Indoor Quarantine Garden
- 5 Ways Your Newsletters Can Boost Your Income
- How to Plan A Month of Healthy Meals in 30 Minutes
- The Biggest Key to Communication That May Save You from a Future Breakup
04. Design time-saving templates
You don’t need to necessarily teach someone something to increase revenue in your business. Templates help to save people time, and that is ultra-valuable, too.
If you’re a service provider (think: photographer, copywriter, designer, therapist, etc.), templates are your new bestie.
You likely have some sort of process or protocol you use within your business, right? You respond to inquiries the same way, or create a project using the same steps every time. These things can ALL be turned into sellable templates for others in your industry to use.
There are, like, a bajillion template options out there, but here are some awesome ones that you can turn into a PDF and sell yourself:
- Email templates
- FAQ templates
- Pitching templates
- Planner templates
- Social media templates
- Website templates
- Process templates (aka, checklists)
Check out my template shop if you want some more ideas!
05. Write an affiliate blog post
Did you know you’re probably an affiliate for something already and you might not even know it? True story.
A lot of businesses these days send out personalized codes after you use their service. (Daily Harvest and Airbnb are a couple that automatically come to mind.)
You can actually get credits to use toward those businesses if you share your code and people take advantage of it.
… and then?
After a while, if enough people use your code, that’s social proof that you can then provide to companies that people listen to your recommendations. You can begin asking companies for commission anytime someone uses your code. (Or continue racking up those credits! That’s awesome, too.)
One amazing and simple way to share your affiliate information is in a blog post. Give the reason why you love the company/product, how you’ve used it, and what problem it’s solved for you.
Not only does this give genuine insight into a product you like, but it lives on forever in SEO land if you play your cards right. 😉 This means you’ll continue raking in those commissions and/or credits.
Here’s an example of an affiliate blog post we’ve written (about a product I am legitimately #obsessed with). And here’s a blog post about how to become an affiliate for your favorite brands (even if you don’t have a ton of followers).
So, feeling like you can increase revenue in a bit simpler way than creating a full-blown new course or giant product release? I sure hope so, because it can be a lot more pared down than that and still super valuable to your audience! And make you more money along the way. S-c-o-r-e.