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Welcome to the New Jenna Kutcher Blog!

I'm SO GlAD YOU'RE HERE

Welcome to the New Jenna Kutcher Blog!

I'm SO GlAD YOU'RE HERE

Welcome to the New Jenna Kutcher Blog!

I'm SO GlAD YOU'RE HERE

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Aerie is Pushing Media Boundaries with #realnotretouched

April 10, 2017

Today I am so excited to be speaking with Stephanie from Aerie. Aerie is one of my all-time favorite companies and one of the things that I love so much about them is that they don’t re-touch any of their models! In this episode we get to talk about pushing the boundaries in media, how to go against the flow and what the day-to-day looks like as one of the social media managers for Aerie.

SHOW NOTES

Stephanie has always believed in body positivity and woman empowerment (3:31).

“To be able to work with a company that believes that inside and out it really makes me so excited everyday when I come to work” (3:44)

One thing Aerie does as a team every morning is to listen to the community feedback and user-generated content (3:53).

“We are always listening, and I think listening is key” (6:40)

In 2014, Aerie launched the #AerieReal Initiative to stop retouching all of their girls, which is what jumpstarted their massive online following (7:45).

“Our girls are beautiful just the way they are, and we want our girls to know that we believe that as well.” (8:12)

Stephanie notes that Aerie was one of the first retailers to not retouch any of their models (16:51).

She shares about Aerie’s partnership with NEDA, and how they are the first ever retail brand partnering with this organizing to spread a positive message about body image (18:02).

“We help stand for young woman believing in themselves and helping them through any eating disorders” (18:15)

In terms of who Aerie partners with, as far as casting models it really depends on what the person stands for, and who she is on the inside (26:40).

“It has really turned into a conversation of who is the person, not what does that person look like” (26:46)

LINKS:

 Aerie Twitter
Aerie Instagram
Shop #AerieReal
Jenna’s Aerie Feature 1 | Feature 2 
Glam and Graffiti
Glam and Graffiti Instagram
Glam and Graffiti Twitter
NEDA

 

 

 

 

 

 

 

 

 

 

 

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